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Join us as we share what we’re learning as we build a company that approaches work from a fresh perspective. We write about workplace culture, our finances, and our business decisions and strategies.

OpenNov 9, 2017
Buffer in Q3 2017: A New Product Vision, Retiring Bootcamp, and We’re Hiring Again

Buffer Transparency Report Q3 2017 * Last quarter’s report * All Transparency reports * All Buffer reports MRR $1,312,614 ARR $15,751,368 EBIDTA $957,883.16 (+38.3%) Paying customers 76,293 (+3.8%) Q3 Revenue 3,840,296.81 (+8.16%) Cash in bank $4,367,158 (+23.5%) In the past seven years that we’ve been building Buffer a lot has changed. The Buffer product has evolved, the social net

OpenNov 7, 2017
This is Exactly Why And How We Do Customer Research at Buffer

It’s pretty difficult to get excited about research, right? It’s not exactly the most flashy subject and I don’t really know any kids who dream of doing customer research when they grow up. Yet, if you dig into the practices of the most successful companies of the past few decades such as Amazon , Airbnb , and IBM [https://www.amazon.com/Who-Says-Elephants-Cant-Dance/d

OpenOct 26, 2017
We’ve Never Calculated How Long People Stay at Our Company Until Now – Here’s What We Learned

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Imagine working at a company where on your first day the CEO says: “We are really excited to have you here. Now, how can I use my personal network to help you get your next job?” That’s exactly how Jon Bischke from Entelo kicks off the first day for his employees on day on

OpenOct 19, 2017
92 Pieces of Advice on Being Productive No Matter Where You Are, Working Remotely, and Digital Nomading

Have you ever been curious about other people’s processes? How they start their day, how they work remotely, or how they focus their energy levels? I definitely have, and I know so many people who feel the same way. After all, what better way to learn than by looking at what is working for others! We’re fortunate to have access to an incredible community at Buffer, and over the years we’ve collected actionable advice from this community during our weekly bufferchat on Twitter [https://buffer.c

OpenOct 11, 2017
We Reversed Course on Performance Reviews – Here’s Why

The ability to change one’s mind, change course and try again is one of the things I like most about working at Buffer. It’s totally normal to share about not just successes but also times we didn’t know the answer, mistakes we’ve made and experiments we’ve tried that didn’t quite turn out like we thought they might. So even though the last time I wrote about performance reviews it was to share why we don’t do them, it’s not actually that weird (at least at Buffer) to return to the topic only

OpenOct 4, 2017
The Best Way We’ve Found To Get Employees To Take More Vacation Time (And It Isn’t Unlimited Vacation)

Like many other tech companies, we used to have an unlimited vacation policy as a way to encourage employees to take vacation days when it felt best to them. When unlimited vacation didn’t seem to be working, because it’s hard to tell how much time unlimited really is, we switched to a minimum vacation policy this time last year. With our unlimited policy, the highest percentage of vacation days was in the range of 5 – 10 days per year, closely followed by the 10 – 15 days range. It wasn’t quit

OpenSep 28, 2017
We’re Retiring The ‘Buffer Bootcamp’ Period For New Teammates – Here’s Why

The “Buffer Bootcamp” is a rite of passage that’s long been a staple of our culture at Buffer. This is the 45-day period that all new teammates at Buffer have embarked upon as they joined the team. Traditionally, the “bootcamper” has acted as a freelancer/contractor for their first 6 weeks, working on a probationary basis – no healthcare benefits, equity, or team retreats just yet. They generally receive lots of hands-on coaching and feedback as they learn the ropes of Buffer. It’s been a tim

OpenSep 15, 2017
The Science of Rest and Why One of Our Teams Had Summer Hours

There’s this powerful myth that exists in the working world: the more you work and less you rest, the more you will get done. It turns out that our bodies and our brains don’t quite work that way. What’s surprising is that the opposite is in fact true. If you rest more and work less, you’ll be more productive, healthy, and creative. Not to mention, one author believes more rest can positively impact climate change and gender equality — I’ll elaborate on all of that below. We gave this a try a

OpenSep 8, 2017
3 Ways We’re Encouraging Employees To Read More, Plus The Top 13 Books We’re Reading in 2017

When we think of continued learning and self-improvement, reading naturally comes to mind. That’s why we’re so excited to be celebrating International Literacy Day, a global celebration planned by UNESCO. This celebration is a strong reminder of how digital technology and the internet enables each of us to do more reading, writing, and learning. Source: UNESCO We have more ways than ever to get access to books and reading materials. But how much reading are we doing? One survey reports that “[

OpenSep 4, 2017
8 Tips For Overcoming Impostor Syndrome I Wish I Had Known Sooner

Impostor syndrome is a psychological phenomenon in which people are unable to see their own accomplishments, dismissing them as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. Impostor syndrome is much more common that you’d think—o ver 70% of people have experienced it at one time or other in their lives . It is known that lots of entrepreneurial and high-achieving women have it, but I’ve also found th

OpenAug 30, 2017
Learning Sabbatical: How Existing Employees Are Developing New Skills for Different Roles

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. We believe in constant experimentation and self-improvement at Buffer. You might know this if you’ve followed along with our trying self-management or making regular changes to our vacation policy [https://buffer.ghost.

OpenAug 16, 2017
The Research Behind How Brand Names Impact Customers and What Name We’ve Changed at Buffer

Names create an identity that people can associate with, they create perceptions and they let customers know what to expect. There is a lot of power in them. When it comes to a company or product name it can be one of the “most valuable assets a company possesses” according to this Nielsen study. They also share that the power in brand names comes from the fact that they can lend credibility, assure

OpenAug 4, 2017
Buffer in Q2 2017: Over $3 Million in the bank, all our new features, and experimenting with 360° reviews

MRR $1.23m ARR $14.8m QoQ 7.48% Paying customers 73,503+4.98% MAU 302,710+2.99% WAU 186,594+0.21% * Net income: $705,146 (+244.68%) * Cash in bank: $3.5m (+26.29%) 72 team members across the worldThings have been moving ahead at Buffer at a fast and exciting pace. This is partly as a result of our new experiment with six-week cycles as a team. These short periods of focused time working on key projects have been very impactful for us since we’ve implemented them. We’re keen to keep lean

OpenAug 1, 2017
The 5 Ways We Build Trust on a Fully Remote Team and Why It’s So Valuable

“How do you know that people are actually working if you’re all at home?” This is a question many of us get asked at Buffer. We’re a fully remote in multiple time zones around the world, and unless you’ve experienced remote work in this way, it can be a bit tricky to wrap your head around. Specifically, this question of how to tell who’s actually working is one of the major curiosities. To put the question another way, perhaps what people are really asking is how trust functions in an environm

OpenJul 26, 2017
The Next Step in Buffer’s Social Media Journey

Can you remember where you were seven years ago? I was in my apartment in Birmingham, UK, coding up the very first version of Buffer as a tool to schedule tweets. So much has changed since then: the Buffer product has evolved, the social networks themselves have matured, and social media managers have grown exponentially in skills and influence. Today, I’m excited to share an early look at what we believe these ch

OpenJul 18, 2017
A Guide To Open Source: How to Empower Engineers to Open Source More Often

Engineers tend to be hardwired for knowledge sharing. Because of our Buffer culture , contributing to the open source community has never been an uphill battle. We’ve never had to “convince” anyone that this a good idea and that we should let engineers spend time on it

OpenJul 13, 2017
The 3 Research-Backed Benefits of Diversity That Guide Our Team Growth

One happy side effect of Buffer’s value of defaulting to transparency and sharing lots of what we’re working on and going through as a company is that you get to have lots of great conversations. Folks from other companies read what we’re up to and share advice about similar situations, or share a challenge they’re going through and ask for advice. And the No. 1 question I get asked is this: How does a company begin to approach the topic of diversity and inclusion for the first time? Folks are

OpenJul 5, 2017
3 Ways We’re Experimenting With More Team Freedom

I’ve always been a person who follows the rules. No coloring outside the lines. Work within the system. At times, this has worked out fine. More often, though, I’ve had to work to retrain myself to take bigger risks, speak up more and be less afraid of “getting in trouble.” Especially at work, rule following can be a bit of a double-edged sword. Getting tough feedback for being out of line or overreaching is hard, but so is missing an opportunity you know y

OpenJun 29, 2017
What Happens When You Take Personal Development Too Far (and How to Rebound)

Finding the right balance between role performance and personal development is not easy, and it’s something that I got very wrong at first and am still trying to perfect. Over the last few months, I’ve had a lot of experience trying to balance my performance as a Happiness Hero (on our customer support team at Buffer) and my passion for learning more about engineering, which allows me to help my team outside of the Happiness inbox.

OpenJun 27, 2017
Why We Decided To Give All Employees $20 per Month for Learning and Development

One of the 10 Buffer values we aspire to is constant self-improvement, which includes learning new skills, new information, new everything. Little did we know how much there was to learn about learning itself! Recently, we’ve specifically sought out even more ways to encourage learning for our whole team at Buffer, with projects spearheaded by our People team and our teammate Deborah. The main question she’s been asking is: How can we help encourage a culture of learning on our team? That’s w

OpenJun 22, 2017
From HR to People Ops: When and Why To Start a People Team

Startups get a lot of advice. And for good reason – there are millions of decisions to be made as you begin the journey of building a company. Some of the advice is clear-cut. More often, you’ll hear a chorus of voices with different experiences and points of view. Perhaps nowhere is the advice more confusing than when it comes to if, when and how a company should add HR or People functions into a team. (For a little taste, read through this Quora thread.) There are a lot of reasons why this

OpenJun 20, 2017
The Buffer Teammate Protection Pledge: How We Protect Our Team When A Customer Is Abusive

Our whole team engages with many people online every day across various platforms. Most of these experiences are happy, positive, thought-provoking, and often quite funny. We have some truly wonderful Buffer customers , and getting their messages throughout the day makes the whole team smile. Sometimes though, things are less happy and positive, and more angry and negative, like with online hate or when a customer might become abusive towards a Buffer teammate.

OpenJun 13, 2017
Batman and Robin: How We Describe Teammate Responsibilities

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Have you ever worked on a project where it was unclear who — if anyone — was leading? ✋? I have. And it made me realize that knowing who is responsible for what and who is leading which projects makes a huge difference in really accomplishing work. In one of my 1:1s with

OpenJun 8, 2017
The 6 Exercises We’re Doing to Help With Artificial Harmony

Have you ever walked out of a meeting and messaged someone who had been in that very meeting to say something that you didn’t feel you could say in front of the group? I know I have. A while back, we came across the concept of “Artificial Harmony” which is one way to describe that feeling I just mentioned. In Patrick M. Lencioni’s The 5 Dysfunctions of a Team , Artificial Harmony refers to a team of people who don’t