All posts - page 2

A collection of 2,591 blog posts

InstagramApr 24, 2025
Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.

LinkedInApr 24, 2025
The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

YouTubeApr 24, 2025
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Videos and shorts posted on these days and at these times tend to get higher views.

TikTokApr 24, 2025
The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

The Best Time to Post on Social Media in 2025: Times for Every Major Platform

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

InstagramApr 23, 2025
7 Tips + Tricks for Instagram Edits: How to Use the New Video Editing App

After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.

7 Best Free Hashtag Generators in 2025

In this article, we explore the 7 best free hashtag generators to help your posts get discovered.

InstagramApr 22, 2025
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

VideoApr 22, 2025
Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.

TikTokApr 21, 2025
How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.

OpenApr 18, 2025
We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members. It’s an extra $3,000 USD per year per child, up to four dependents total. This has been one of our most unusual (and at times controversial) benefits

ProductivityApr 17, 2025
How I Prepared for a Month of Social Media Content in One Day

Here's how I prepared for a month's worth of social media content in one day.

FacebookApr 16, 2025
How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

InstagramApr 15, 2025
Instagram 101: A Step-By-Step Guide on How to Use Instagram

In this beginner’s guide, learn everything you need to know about getting started with Instagram

InstagramApr 10, 2025
How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.

Buffer NewsApr 10, 2025
Introducing: Goals & Recommended Posting Times

Trying to stay consistent on social? Buffer’s new weekly goals and optimal posting times make it easier to show up on social, even when you’re busy. Set your goal, and we’ll handle the rest.

FacebookApr 8, 2025
Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves.

DataApr 7, 2025
LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

We dug into the engagement rate data of eight social media platforms.

OpenApr 4, 2025
We Paid A Candidate To Spend A Day Working With Us, Here’s How It Went

It can feel incredibly challenging to hire, and hire well. For one thing, hiring is usually a significant time investment for our small team — we once had 1,500 applications in just over a week for a content role (!!) — but beyond that, we are so intentional about the ways that we collaborate. Buffer is a fully remote, global, and culturally diverse company operating with a four-day work week. Finding someone who will thrive in our work environment, and is also highly skilled in the areas we’r

The 11 Best Social Media Analytics Tools for Creators and Marketers

Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.

TikTokApr 2, 2025
How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Here’s how to edit TikTok videos and tips for making your next video the best yet.

11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

Real-life social media campaign examples from trailblazing brands to inspire your next big project.

Social Media Image Sizes in 2025: Guide for 9 Major Networks

The sizes of every single image you'll need on all the major social networks, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, and Pinterest.

35 Side Projects From the Buffer Team

We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it's quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a side project. We also have several published authors and many apps built by Buffer teammates. We believe this entrepreneurial spirit and creative drive not only enhances our indiv