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How to Master
Vertical Video

A four-part email series covering everything you need to know about vertical video and the stories format.

Buffer: Social Media Management Platform for Businesses and Teams

Written by Owen Williams
Owen is a technologist and writer. His work has appeared in publications such as The Next Web and The Verge.

Why

The importance of vertical video for marketers

We’re in the midst of a video revolution. The traditional 16:9, landscape format is being replaced by a new, 9:16, vertical format that has fast become the default for video creation and consumption.

Vertical video used to be seen as a mistake —something people do when they forget to turn their phone horizontally while filming — but since the rise of platforms like Snapchat, vertical video has taken over and become an innovative way for individuals and businesses to tell stories.

Over one billion people use the vertical video format on Facebook-owned properties like Instagram and Whatsapp alone — and even YouTube has now embraced vertical video on the web and mobile.

So how do you create content for the vertical format? And what should you create? Those are the questions many marketers are asking right now. And when it comes to vertical video, almost every filmmaking rule has been broken. It’s a blank slate full of opportunity.

Vertical video has changed video production. Anyone can now create incredible video content from a smartphone — no need for cameras, expensive editing suites, it can all be done in the palm of your hand.

This four-part series will take you on a journey through the world of vertical video and stories, helping you to understand why vertical video is important for your business, what platforms to use and exactly how to get started.

  • 70% of digital media time is now spent on mobile devices.

    Source

  • 96% of mobile consumption is vertical.

    Source

  • The stories format is used by more than one billion people worldwide.

    Source

Vertical video is an essential part of a modern social media strategy. If you want to be current, if you want to engage your audience, you need to invest in vertical video.

– Kevan Lee, Marketing Director, Buffer
Inside the series

What you'll learn

How to Master Vertical Video is a four-part email series that will give you insights into everything you need to know about vertical video.

  • Part 1:
    Vertical video is the new normal. Here’s why it matters

  • Part 2:
    Why vertical video is good for business

  • Part 3:
    Where vertical video works, and where it doesn’t

  • Part 4:
    Vertical video is easier than you think

Get started

Sign up to receive the series

P.S. Don’t worry about a commitment — once the four emails are complete, we won’t add you to our mailing list for the rest of ever (unless you want us to, of course).

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