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Social Media Marketing - Page 12

A collection of posts on Social Media Marketing

How to Find Influencers That Are a Fit With Your Business

Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of influencer marketing, finding the right influencer for your brand is an incredibly important part of your digital strategy. Check out the tips below

21 Top Social Media Sites to Consider for Your Brand

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people , a

How to Use Facebook to Market Your Business

If you want your business to have a presence on social media, Facebook is probably one of the first orthefirst social media platform you think of. More than 1.4 billion people use Facebook every single day, and many multiple times a day. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands. Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company

What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your brand appears on social media. Your style guide will relate to and be part of your overall marketing brand guidelines. It should be a living document that can evolve over time. Bu

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform. For example, in June 2018, Instagram unveile

Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,

How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide

Facebook now has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people. Is it the end of organic reach on social media? I don’t think so. Yes, the (average) organic reach on social media has been falling over the yea

How to Master Vertical Video and Stories: Introducing Our New Email Series

Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized by Snapchat, has changed the social media landscape. The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution. More than one billion p

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4. To help, we’ve put together this Q4 content calen

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 7 Major Social Networks

Ideal social media image size summary Looking for more details for a particular social platform? Click on one of the platforms below to jump to the relevant section: Facebook * Sharing images: 1,200 x 628 pixels * Sharing links with an image: 1,200 x 628 pixels * Sharing Stories: 1,080 x 1,920 pixels* Instagram * Sharing square images: 1,080 x 1,080 pixels * Sharing horizontal images: 1,080 x 566 pixels * Sharing vertical images: 1,080 x 1,350 pixels * Sharing Stories: 1,080 x 1,920 p

AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

* Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. * Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. * Social media has helped AJ&Smart’s client base to go global. It was a cold January morning in Berlin, Germany, and Jonathan Courtney was feeling a bit stuck. Nearly six years had passed since he founded design ag

The 25 Top Social Media Management Tools for Businesses of All Sizes

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at th

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. A few months ago, we asked you (our readers) to let us know which social media networks you would like to learn more about – LinkedIn (53%) ca

To Give Your Marketing Meaning, Start With Your Mission

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count ‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact,

Why the News Feed is Becoming Less Important for Facebook Pages

Facebook has made some big changes to business Page s in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event P

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. In the spirit of learning, we partnered with BuzzSumo to analyze more th

How to Get over Perfectionism (and Execute on Your Ideas)

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020. Needless to say

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!) And while knowing your best time to post is still very relevant, I’m starting to feel that it’s no longer useful to refer to studies on

How to Schedule Tweets to Maximize Reach and Engagement

Even though Twitter has introduced an algorithm to its timeline , most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers , you most likely don’t have the time to wait around and tweet at specific times of the day. Here’s where sch

6 Shortcuts to Speed Up Your Social Media Scheduling Process

As a social media manager , you likely spend a good chunk of your day scheduling content for your brand’s social media profiles . We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content for social media using Buffer [https:/

Social Media Engagement is the New Social Media Marketing: How To Do It Well

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing [https://b

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. But Pinterest isn’t just for individual users like you and me. It also represents a huge opportunity for businesses and brands looking to