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Social Media Marketing - Page 11

A collection of posts on Social Media Marketing

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. * In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams * It shipped over one million smoothies in just one year after la

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any soc

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed . At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts [https://buffer.com/resources/tentree-earth-day-social-media-ca

Who’s Driving the Data Movement? Social Media Managers

What if the most valuable data person on your team is your social media manager ? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardl

Introducing Buffer Analyze: A Social Media Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: * Likes * Comments * Shares * Clicks * Reach And when you think about multi-platform performance (ac

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like?

The Meme-ification of Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with

10 Important Skills and Traits Your Social Media Manager Will Need

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media manager? What are

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Great businesses see the future differently. * Apple made CD’s redundant, and gave us 1,000 songs in our pocket * Airbnb took travel, and made us all feel at home across globe * Netflix made video rentals a thing of the past, and disrupted the Oscars And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry,

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. “We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. And although we continue to see a dramatic rise in the usage

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on, Facebook should too.

Lend Us Your Thoughts: Buffer’s State of Social 2019 Survey

Our annual State of Social report will be coming out soon, and we need your help. Last year, more than 1,800 marketers shared their thoughts on social media marketing for our second annual report. And as 2019 is on the horizon, we’d love your help to make this year’s report even better! If you can spare a few minutes, we’d be keen to hear your thoughts on the current state of the social media industry. We anticipate it’ll take no longer than 3-5 minutes to complete. Click the ‘Start’ button b

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. But that’s exactly what happened. Williams began to embrace his entrepreneurial spirit after college. As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. In 2014, Tommy’s Superfood

How to Quickly Create Beautiful Instagram Stories (and 5 Amazing Templates to Use)

More than 25 million businesses use Instagram worldwide, and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed . But creating attractive Insta

Why Personalization is the Next Big Opportunity in Social Media Marketing

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a persona

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start? And what makes for great stories content? We partnered with Delmondo to answer these questions, and more! Together we analyzed more than 15,0

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video on their Facebook Page (2.8 million fans) was watched 4.7 million times. A snippet of the video on their Instagram account (4.3 million followers) was watc