Social Media Marketing - Page 11
A collection of posts on Social Media Marketing
We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place. If you don’t have the right systems, it can be easy to fall off the content creation tracks. I’ve dealt with this myself at Buffer — I work at a company
In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.
Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.
LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.
In this interview, Dre Fox shares her insights about growing a business as a creator.
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator
In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.
Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.
What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und
One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.
Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.
If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.
In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.
In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.
In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.