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Sandrine Sahakians

Sandrine Sahakians

A collection of 10 posts

20 Metaphors That Explain Social Media Perfectly

We talk about Social Media a lot! Everyone wants to be part of it, everyone tries to keep up with it and understand it, and everyone tries to find the latest tips and tricks to be better at it. But what is social media really like? How does it feel to be part of it? What if an alien came to earth and you had to explain social media and what it feels like to them, how would you do it? We have gathered 20 metaphors that we feel explain social media perfectly (okay, technically they are similes,

ResourcesDec 21, 2015
Twitter Video: The Marketing Advantage No One Is Using… Yet!

We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube , Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily

Guides & CoursesDec 10, 2015
The Ultimate Guide To Creating The Perfect Social Media Calendar

Social media is hard! And building an audience even harder! (We even wrote about it !) Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! ? Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some

Tips / How ToDec 3, 2015
12 Tiny Buffer Tweaks to Shave Even More Time Off Your Social Media Sharing

Hi there! Buffer has evolved a lot since we wrote this blog post back in 2015. Some of the content and screenshots are now out-of-date. Check out the new-and-improved Buffer at We do not often write articles focused on Buffer here on the social blog, but we wanted to try something different this time around and hope you will find it useful! If you are already using Buffer to share on Social Media (THANK YOU!!) and are looking for some tiny tweaks that could make the experience bett

Tips / How ToNov 19, 2015
How to Develop and Perfect Your Social Media Sharing Schedule (It Could Double Your Traffic!)

Nowadays, in order to grow an audience on social media, it’s not as simple as just posting when you feel like it. Audiences have become more sophisticated over time and as a result it is important to have some sort of social media strategy . In order to start implementing that strategy , a schedule is a must for a lot of businesses. A sharing schedule can help you doubl

Buffer NewsNov 12, 2015
Introducing the Social Media Calendar by Buffer: The Natural, Visual Way to Easily Manage All Your Social Accounts

Editor’s Note: This is an older post, check out our new social media calendar here. Imagine you could plan and manage your social media updates the same way you do your Google or Outlook calendars. We wanted to bring the ease of scheduling events on your calendar right into your Buffer account. Sharing with Buffer will never be the same! Introducing the Social Media Calendar for fully managing all

7 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)

Infographics are such a fun and effective visual way to display information . We at Buffer have certainly used them quite a few times to share information . I always enjoy looking at them, but always feel like there is no way I c

Online MarketingOct 12, 2015
How to Use Evernote for Productivity, Marketing, and More

So much to do, so little time . I imagine many marketers might feel this way, what with all the wonderful hats we all get to wear. One of my favorite fixes for helping stay organized is Evernote . There are so many ways to use the app and since we talk a lot about productivity here [

Online MarketingSep 22, 2015
The Video Marketer’s Toolbox: Favorite Video Gear and Software to Fit Any Budget

We’ve been writing quite a bit about online video platforms lately here on the Buffer Social blog. We gave you 10 quick wins to get you started with Facebook video and a complete guide to YouTube optimization . Needless to say video is becoming more and more important as a tool for marketers. Perhaps you’ve wondered, “How do these people make such great videos?” And, “Is it at all possible for me to

Guides & CoursesAug 20, 2015
Complete Guide to YouTube Optimization: Everything You Need To Improve Your Channel

Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help! YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and