Social Media Marketing - Page 15
A collection of posts on Social Media Marketing
This article explores the popularity of the short-form video format and some tips for making the most of it for your social media.
Josh Ho shares his advice for founders and entrepreneurs wanting to grow an online audience.
Get our advice for practical approaches to creating content that engages your audience.
We take a peek behind the curtain at Elisa Doucette's 10+ year journey as an online creator, from her beginnings as a writer and editor to her creative process that powers her newsletter and cohort-based courses.
We explore the ins and outs of social media collaboration, its effectiveness, and how to approach a potential partnership to maximize its potential without hurting your brand.
If growing an audience is your priority, there are a million and one tactics out there. To stand apart, we’ve asked top creators across different industries, styles, and sizes to share their advice for creating the connection that fosters loyalty.
Thanks to his early start on social media and his deep understanding of the relationship between marketing and creativity, Jay brings a unique perspective from which creators and marketers can learn a lot. In this article, we dive into the lessons from Jay Acunzo for the modern creator.
We unlock Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.
We’re in an era where if you are trying to create a personal brand online or share your work, you do that by creating content — and creating content is a fantastic way to build your brand, make new connections, and level up your knowledge. When you add it all up, though, it can be a lot of content to create, even with the right tools in place. If you don’t have the right systems, it can be easy to fall off the content creation tracks. I’ve dealt with this myself at Buffer — I work at a company
In this interview, we speak to Katie Xu about her unconventional approach to advising creators and look at her plans for growth as a creator.
Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but I have to admit: I was pretty stoked to find mine. Little epiphanies like these are hugely satisfying when I’m trying to squeeze just a little more time out of each and every day. A second or two here becomes a minute or two there. It’s an awesome feeling to sense that you’re working just as fast as possible. We’re always looking to work smarter,
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.
You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, Reels, and Stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people follow, what kinds of posts they like, and their search history to make the Instagram Explore Page as custom and exciting as possible
LinkedIn has become a thriving social network that can help build one's personal brand. Here are the latest LinkedIn features and how you can leverage them.
In this interview, Dre Fox shares her insights about growing a business as a creator.
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
If you’ve been wondering what it takes to be a UGC creator and how you can get started, this article is for you. Speaking to people on either side of this unique brand-creator relationship, this guide will answer your questions and put you on track to becoming a UGC creator
Have you ever pulled a social network’s logo from Google and thought, “I hope this is the right one?” Staying up to date with the latest social media logos can be a challenge. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should it be? etc, We put together this resource to keep you updated on the most popular social media logos, savi
How do you know if your customers (and potential customers) are talking about you on social media? Use social media monitoring tools.
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing at home, it stands for "Great minds think alike".) But hey, if you're in the same boat, don't worry, we've got your back! Turns out, acronyms and abbreviations are EVERYWHERE, especially in social media and digital marketing. I thought it’d be great to share some that seem to come up quite often. I’ve collected over 170 social media acronyms and abbreviations and pla
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.