Social Media Marketing - Page 12

A collection of posts on Social Media Marketing

The Old-School Marketing Approach I Swear By for Growing My Business

One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.

How This TikToker Landed Over 100 Brand Deals

Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.

5 Steps to Figuring out Your Creative Process (ft. Advice from Creators)

In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.

This Entrepreneur Made More in the First Year of her Small Business than at her 90K Salaried Job

In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.

38 Prompts for Buffer’s AI Assistant

Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.

11 Ideas for Your Instagram Reels in 2025

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

How to Monetize Your Content

In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.

What You Need to Know about Social Media Security

In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.

Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

7 Social Media Predictions for 2023 (according to experts)

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop

Buffer’s Top Social Posts of 2022 (And Why Our Social Media Manager Thinks They Did So Well)

Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.

A Beginner’s Guide to Mastodon

Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.

An Introduction to Vertical Social Networks

Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.

Ask Buffer: How Can You Batch Content for Social Media?

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

How to Use Social Media to Build Connections and Grow Your Career

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.