Social Media Marketing - Page 12

A collection of posts on Social Media Marketing

5 Tips for Turning Your Social Media Following Into a Paid Membership Community

A community business strategist gives her best tips for monetizing your social media audience through the power of community.

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.

What Are Facebook Reels? (Plus, How to Post Them)

We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.

11 Ways the Buffer Team and Community are Using Tags

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to

5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

How to Schedule Social Media Content for Next Week, Next Month, and Next Year

When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it and should be a part of your content strategy. And I’ll be happy to share with you some social media ma

9 New Instagram Features and How to Use Them

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

Meta's AI Celebrities, TikTok's Legal Tussles, And Gen Z's Love of LinkedIn: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor

How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.

How I Designed a LinkedIn Thought Leadership Content Creation System

Harshala Chavan shares a simple content creation system for sharing thought leadership content on LinkedIn.

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

The Creator’s Guide to YouTube Shorts Analytics

In this article, we walk through the key metrics made available about YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth.

The Ultimate Guide to GIFs: How to Create Them, When to Use Them, and Why They’re Essential for Every Marketer

We’ve found GIFs get great results! Here's how to make the best use of them for your social media.

Here’s How This Creator Has A #1 Podcast While Working Full Time (At Buffer)

In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.

6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

I reached out to some of my favorite LinkedIn creators for their number-one, game-changing tip on personal branding. Then I put them to the test.

How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.

Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

The 17 Best Browser Extensions for Social Media

As a social media manager, you spend your day juggling various hats: capturing ideas, recording content, designing aesthetic visuals, writing compelling captions, monitoring post performance…I could go on. But, many tasks on your to-do list are tedious, repetitive, and time-consuming. These jobs are a necessary evil — they need to get done, but they barely move the needle for your social media marketing strategy. What if I told you you could do many of those tasks in half the time or less? Her

She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

In this article, we offer actionable insights gleaned from Chenell's experience. Whether you're a creator, a small business owner, or just someone looking to grow an authentic online audience, Chenell’s story offers tips and perspectives to build her thriving community.

Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

My brand is growing despite it being a bumpy road, and in this piece, I’ll share my best personal branding for introverts tips to help you.

How to Set Up and Use An Instagram Creator Account

In this article, we’ll dive into the Instagram Creator account type, its features, and whether you should use it over any other Instagram account type.

He’s Been A Creator For More Than A Decade – Here Are His Top Lessons

In this interview, Matt Ragland shares his thoughts and advice about content creation and social media from his decade-long career as a creator.

What Does Shadowbanned Mean? (+ How To Avoid It)

Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you.