Andrea Lehr
A collection of posts by Andrea Lehr
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ResearchApr 7, 2015
New Research: How and When to Publish Content in Order to Score Big on Social MediaSo much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution. To achieve your social media benchmarks, you need to understand what type of content will resonate in specific verticals, and when. Fractl recently partnered with BuzzStream to analyze 220,000 articles from 11 verticals
