Blog - Page 51
A collection of 2,517 blog posts
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps
Public relations can mean a variety of things, especially at a startup where many people wear any number of hats. My first job out of university was as an intern at a startup doing public relations (PR) for them. I cold-called reporters with pitches, wrote press releases and even did some ghost writing. I was the first PR person they had ever hired, and have since been the first person to be hired in a full-time public relations role at three other startups. I completely adore PR (and social m
Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience—even as Facebook organic reach continues to decline. But knowing the best times to post, can be a challenge and we’d love to help. In this guide, we’ll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement. Ready to jump in? Is there a best time to post on Facebook? There probably isn’t a single best time
On Friday, President Trump banned entry into the United States for migrants from seven Muslim-majority countries and instated a 120-day halt to resettlement of refugees from around the world. As the founder of a global team , I believe this ban is fundamentally wrong and directly opposed to Buffer’s values of inclusion, diversity and openness. Buffer is a company founded
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.
During early startup days, everyone pitches into everything and just does what needs doing. The focus is on building a product: getting it out the door and delivering something great for our users. A small, flat team, a cluster of passionate engineers doing whatever it takes each day, works just fine. More than fine – it’s brilliant. It’s what got Buffer to where we are today, passing $12M in ARR with a team of 81 Bufferoos spread across the world, serving over 4 million users who send more tha
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too ? So how do you go about working with a team to exec
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, a
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members? We’d love t
Spectacles are the first hardware product from the company formally known as Snapchat. The camera-equipped glasses were announced in September 2016, at the same time as Snapchat became Snap Inc. and rebranded itself as “a camera company.” From the moment they were announced, Snap had the marketing industry, and more importantly, their key 16-24-year-old demographic, clamoring to get their hands on Spectacles. But, in what turned out to be one of the most creative marketing campaigns of 2016, Sp
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready , an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work , ways that companies can be more forward-thinking [https://buffer.com/resources/trans
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, an
Thinking through our very first family leave policy at Buffer was a new and exciting thing for our young company. I personally was honored to be the first teammate to take a leave and put this “into practice ” and most recently, I got the chance to help with crafting our more inclusive leave policy. And yet, for all our pla
Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results. From acquiring new customers to using social
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different,
What does a family leave policy look like for the workplace of the future? What if your workplace is remote? And global? What about leave types that aren’t related to having children: like bereavement leave, taking care of parents or aging loved ones… How do these fit into the workplace of the future? These were some of the questions we considered as we dove deeper into our old (and fairly standard for most tech companies) family leave policy of 16 weeks paid time off. Part of our company vi
We recently shared about our transition from legacy code to clean architecture, where we’ve also begun to introduce testing to our project in the form of both Unit and Instrumentation tests. The introduction of these tests will help us to build a more stable product, boosting our confidence in the features that we ship. But why are we talking about coverage? Well, not only does this help us to measure how thoroughly tested our code is, but it’s also helping to act as a way to track our pro
Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours. No matter which way you slice it, that’s a lot of practice. When setting out on the path to becoming a master at anything, big goals and great habits must be formed in order to lay the foundation for long-term success. Or, in Malcolm Gladwell’s case, big goals and great habits on the way to 10,000 h
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
This week in #bufferchat, we learned how to get the most success from Facebook ads . In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads , what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads [https://b
Buffer People Report December 2016 * Last month’s report * All People reports * All Buffer reports Applicants 360-24% Open blog posts published 15 no change Open blog visitors 120,065-7.3% Bimonthly team NPS score 60% Launching our new family leave recommend
Buffer Product Report December 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 155,013-6% Weekly active Buffer for Business users 4,594-6% Buffer for Business Monthly Recurring Revenue $523,973+2.9% Social updates sent by Buffer for Business users 3,801,986-0.3% Users starting Buffer for Busine
Buffer Marketing Report December 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943 +5% Buffer for Business trials 1,497 +63%* Social blog sessions 1,041,679 -16% Email subscribers 93,232 -2% NPS 41 -4% * Trial starts in December were up in such an enormous way because of a change our growth team made to the upgrade flow. One of the things I enjoy most about working at a startup is that I’ll often have the chance to take on