Blog - Page 49
A collection of 2,517 blog posts
Ever since Pull Down to Refresh was introduced on iOS we’ve had it implemented as the main way to keep data fresh in our iOS app. With updates going out from your queue throughout the day, the update collection view within Buffer can change pretty often. These update collection views are used for our Pending, Sent, Contributions and Content Inbox, which makes up quite a portion of the app. Since v6.0 we’ve been using AsyncDisplayKit to do all of our
What do you do when the product you’re supposed to market is a dictionary? You make it fun, interesting, and bold! That’s exactly what the team at Merriam-Webster did when they started experimenting on Twitter with, well, being themselves. Since then, their account has grown by more than 200,000 followers in just one year – gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way. The brains and v
The phrase “culture fit” is a bit of an Inkblot test in the world of work—even when we all hear the same two words, we might be thinking entirely different things. There are countless filters and interpretations of the phrase—and a growing amount of interest in figuring out just what it means. When the phrase “culture fit” is thoughtfully and deliberately applied, it can mean a gauge for your company’s essential values. At other companies, it might simply mean, “Is this a person with whom you
As a globally distributed team at Buffer, our company retreats are a key part of our identity. We’re meeting coworkers for the first time in person, putting our heads together to shape the future of Buffer and making sure we put aside time to laugh and hang out with one another. There’s a lot going on with these retreats, and they’ve only become bigger in both scale and attendance with each one. As we recognized last year, we needed a solution to help us coordinate. That’s when we created the B
As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Our team also covers a range of marketing disciplines from social media to community building , to press relations, to con
Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And now look at us! We’re a team of eight Buffer marketers, with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. We’ve been learning as we go. And where exactly are we headed? Good question! We benefit a lot from free marketing courses and great educat
Thanks for reading our equal pay report. See our updated 2021 pay analysis here. At Buffer, we feel a close connection to the conversation about salaries. We strive to pay all employees fairly and equally, as evidenced by our adoption of a transparent salary formula. We share this formula publicly (you can try it for yourself here), and we share the actual salaries of the entire Buffer team: Every one of our salaries is available in a transparent spreadsheet. We whole-heartedly embrace trans
Did you know that there are more than 1.97 million blog posts published online every single day? And that’s on WordPress alone! Not to mention the millions upon millions of social media updates that are sent out to accompany those blog posts. GIFs , photos, videos , and Stories fill our feeds with enough content (surely) to last a lifetime. Bu
Facebook is still the leading platform for marketers. From our State of Social Media 2016 report , we found that 93 percent of marketers are actively using Facebook for their business. As social media marketers, we spend a lot of time on Facebook, managing our Pages , engaging our fans , finding good content [https://buffer.com/l
Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. Now, Facebook users can share s
We used to have no managers at Buffer. Now we have tons. And we all have a lot of catching up to do. For most of the leaders at Buffer, we are new to people management . We have a strong culture of nurturing people into more advanced roles and promoting from within. This is fabulous for the opportunities we can afford our teammates; however, it does lead to a steep learning
How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks. As humans we naturally tend to forget that stepping away from the norm and trying things that are inherently risky can actually be a good thing in both our personal lives and careers. Clair Byrd , Director of
In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: * Where does video perform best? * In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content [https://buffer.com/library/video-market
I’ve recently found myself reflecting a lot on being a distributed team and the nature of a company where the team works from remote locations to accomplish our work. Scaling remote working has been a challenge as the team has grown. Remote companies are still relatively rare, and therefore all of us who are choosing to have a remote-friendly culture need to do two things: 1. Work through the normal challenges of growing as a company and as a team 2. Put time into figuring out how remote can
All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it. In 2016, TechCrunch found that more than 8 billion videos [https://buffer.com/resources/social-media-vi
This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ , stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strateg
The chance for in-person time is precious for a remote team. It had been over a year — 392 days to be precise — since saw each other at our last retreat in Hawaii . From Thailand to South Africa, Iceland to Australia, each of our company retreats has looked a little different. Our team of 75 around the world has just returned from our most
Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Well, that’s totally possible! In late 2015, Instagram opened up Instagram ads. Using the Facebook
At heart, I’m a running purist. No headphones. No waistband for water bottles. No activity monitor or GPS tracker. Just my trusty Asics Trainers and a $10 Casio watch for pace. Seven hundred miles. At seven minutes per mile, that equates to roughly 4,900 minutes, 81.6 hours, or 3.4 days. That’s a lot of time to think. One of the secrets to running is the ability to lose yourself in positive thought; Brainstorming, reflecting, strategizing, and conjuring up crazy ideas while endorphins are go
This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a
When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics . Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. But Candice Galek [https://www
When I first started out with digital marketing, I was blown away by the sheer amount of online social media and marketing courses available! I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month. It’s enough to wonder … Where can you go for the best, most useful marketing information? I’ve had the chance to test out and research a huge amount of resources, and
Update (January 2018): We have an updated list of the top 22 social media conferences to attend in 2018. Feel free to check it out! Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that. These conferences, ranging f
By now we have a fairly long history of doing retreats at Buffer. We’re now a team of 75 who all work remotely, and we just wrapped up our eighth company retreat in Madrid, Spain. Here’s a quick history of retreat locations, timeline, and size over time: It’s been a wild ride for us at Buffer, and the regular company retreat is a very clear part of our culture. Each retreat has felt a little different, and the nature of the retreat evolves as the company grows