Blog - Page 49
A collection of 2,507 blog posts
How does someone with little-to-no marketing or social media experience go from a line cook to Director of Marketing for some of Silicon Valley’s most successful companies? By taking calculated risks. As humans we naturally tend to forget that stepping away from the norm and trying things that are inherently risky can actually be a good thing in both our personal lives and careers. Clair Byrd , Director of
In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: * Where does video perform best? * In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content [https://buffer.com/library/video-market
I’ve recently found myself reflecting a lot on being a distributed team and the nature of a company where the team works from remote locations to accomplish our work. Scaling remote working has been a challenge as the team has grown. Remote companies are still relatively rare, and therefore all of us who are choosing to have a remote-friendly culture need to do two things: 1. Work through the normal challenges of growing as a company and as a team 2. Put time into figuring out how remote can
All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. From increasing brand awareness to generating leads, the importance of video in your overall strategy is becoming apparent no matter which way you slice it. In 2016, TechCrunch found that more than 8 billion videos [https://buffer.com/resources/social-media-vi
This week on #bufferchat, we explored best practices around tracking, measuring and understanding social media analytics. Seth “Doc” Bridges, founder of RivalIQ , stopped by the second chat time to share his expertise on the topic! We discussed great analytics tools to use for all of your social media platforms, how data can help us shift our social strateg
The chance for in-person time is precious for a remote team. It had been over a year — 392 days to be precise — since saw each other at our last retreat in Hawaii . From Thailand to South Africa, Iceland to Australia, each of our company retreats has looked a little different. Our team of 75 around the world has just returned from our most
Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Well, that’s totally possible! In late 2015, Instagram opened up Instagram ads. Using the Facebook
At heart, I’m a running purist. No headphones. No waistband for water bottles. No activity monitor or GPS tracker. Just my trusty Asics Trainers and a $10 Casio watch for pace. Seven hundred miles. At seven minutes per mile, that equates to roughly 4,900 minutes, 81.6 hours, or 3.4 days. That’s a lot of time to think. One of the secrets to running is the ability to lose yourself in positive thought; Brainstorming, reflecting, strategizing, and conjuring up crazy ideas while endorphins are go
This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a
When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics . Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal. Although a robust sales tool, LinkedIn rarely gets brought up in conversations about effective social media marketing channels for businesses. But Candice Galek [https://www
When I first started out with digital marketing, I was blown away by the sheer amount of online social media and marketing courses available! I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources continue to be published online every month. It’s enough to wonder … Where can you go for the best, most useful marketing information? I’ve had the chance to test out and research a huge amount of resources, and
Update (January 2018): We have an updated list of the top 22 social media conferences to attend in 2018. Feel free to check it out! Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Maybe even doing this while on a vacation! Social media conferences are the secret to all that. These conferences, ranging f
By now we have a fairly long history of doing retreats at Buffer. We’re now a team of 75 who all work remotely, and we just wrapped up our eighth company retreat in Madrid, Spain. Here’s a quick history of retreat locations, timeline, and size over time: It’s been a wild ride for us at Buffer, and the regular company retreat is a very clear part of our culture. Each retreat has felt a little different, and the nature of the retreat evolves as the company grows
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can fin
I worked myself into a lovely pickle at the end of 2016. I gave my manager feedback that I’d love to have a session on career planning and goals for my role in the company. I love these sorts of chats! Well, I used to. I’ve been so knee-deep in survival mode during my son’s first year of life, wrangling a puppy, and finding out that I was pregnant with number 2 when my son was 9 months old that I suddenly realized, while preparing for this chat, that I had no short- or long-term goals. “Well
tl;dr – Buffer experienced interrupted service due to the AWS outage on Tuesday. All is back to normal now, and all posts are going out as expected. We know how important a reliable social media experience is for you, and we recognize how interruptions to Buffer can have a significant impact. We’re incredibly sorry for the disruption we caused you today. Here is precisely what happened and how it may have affected you. What happened For several hours on Tuesday, one of Buffer’s main hosting p
Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” If you look at some of the biggest brands around, you might notice that they are often amazing storytellers. * Apple tells stories of people challenging the norms * Nike tells stories of people doing the impossible * Airbnb tells stories of travelers living in homes around the world and belonging any
Social media algorithms are a lot like “Dog Years.” They seems to progress and change at a rate of seven years for every one year on the human calendar. We’ve seen first-hand the dramatic declines in traffic and organic reach over the last two years as so many businesses have. But despite the challenges that marketers face with social media algorithms, there is still a way to overcome them and share your content with the world. Michael Stelzner
tl;dr – Customers should not worry about their Buffer data after the Cloudbleed incident Several hours ago our team learned of a large security incident at Cloudflare , a service we use for Buffer. The incident, which you may have heard about, has been nicknamed “Cloudbleed.” Many websites, including Buffer, use Cloudflare to help handle web traffic more quickly and efficiently amongst many other th
This week on #bufferchat, we discussed how to find success with freelancing, with Kate Kendall , founder and CEO of CloudPeeps , as our special guest! The community talked about great skills to have while freelancing, advice for expanding one’s network, the best places to find freelance opportunities, and much more. Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter c
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share 20 actionable ways to use social media for storytelling. Ready to dive in? Navigating this article
Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. Take Bustle, for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy. In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week. Behind those Bustle Instagram Stories? Hannah Caldwell. Hannah
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing
Buffer People/People Ops Report January 2017 * Last month’s report Last month’s Ops report * All People reports * All Buffer reports Applicants 168-53% Open blog posts published 14-1 Open blog visitors 142,867 +19% Bimonthly team NPS score [https://buffer.com/resources/why-we-ask-our-team-to-grade-us-ev
