All posts - page 41
A collection of 2,598 blog posts
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring p
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer f
Photo by Nik MacMillan from Unsplash . At Buffer we’ve always been interested in how to communicate in concise and clear ways. In fact, it’s been part of our company values from the beginning. Every organization values communication, and I’d submit to you that it’s doubly important for remote companies such as ourselves. It occurred to me recently how critical, and equally difficult, it can be to talk about technical topics as an engineer. It’s hard enough to s
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Whether you’re just getting started in social media or a seasoned m
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook that businesses faced at the beginning of 2018, Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. And although we continue to see a dramatic rise in the usage
Header Photo byThe Nigmatic onUnsplash Discovering the issue It was the 14th December and we were winding down ready for the Christmas break. Our code freeze had kicked in several days previously and we had shipped an update at that time to get a couple of priority bug fixes before
Experimentation and iteration lie at the heart of a lot of things we do at Buffer. If you’ve been following the Open Blog for some time, or even if you’ve just popped by (hey there!), you might notice that we reflect on remote work–a lot . Our remote setup enables our distributed team to work wherever they’re happiest and that freedom is a much-valued perk that Buffer teammates enjoy. Our employees feel trusted to be in control of their job, and for us, we
At Buffer we strive to have at least all new code tested, and to add tests for legacy code when we can. This helps us catch bugs before they’re released, and watch out for regressions. This also leads to a notable amount of time spent writing tests. And let’s face it, that can get repetitive.There are some things that can help, like helper functions, factories, and test robots. Still, there’s a number of things you find yourself repeating. Is there a way to improve this? I’ve saved some time by
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. But in order to be able to capita
1 Values refresh Our company values are a blueprint for everything we do and, as so much has changed at Buffer in the past five years since we initially defined our values, we decided to take the time to refresh them in 2018. After an extensive six months of teammate interviews, nearly 200 pages of notes, 50,000+ words and five drafts, we unveiled our six updated values in April! See our updated core values 2 Hackathons During our first fully remote hackathon in July, our entire engineeri
We hope you’ve had a great year. We’ve had a lot of fun here at Buffer , and have learned a lot while serving our customers and building our business this year. And, as always, we’ve done our best to capture all these learnings here on the Open blog to share with you. Thinking about all that’s happened here over the last year, several key moments stand out. We’d love to look back with you on some of the biggest Open blog posts from 2018
Modularization in android applications is nothing new – I previously outlined the different types of modularization and the advantages they bring over in this post , and in this article we’re going to be focusing on feature modularization. When thinking about about modularization, at first it may appear as a case of moving a collection of files over. But what about the Dependency Injection setup? Referen
Here at Buffer, we believe that what gets measured, gets managed. That’s important because with effective management and oversight, we have the tools and knowledge to effectively make change happen. But how do you measure an emotion? Certainly, you may notice the signs of an emotion like happiness trending up or down. When it’s trending downward, you’ll notice that productivity wanes, morale decreases, and people leave for other jobs. And when it’s tre
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. But where are marketers to go for reliable insig
One of our favorite year-end activities — and one of our favorite everyday cultural values — is to pause and reflect on all that we’ve seen and done at Buffer over the past twelve months. (You can check out our reflections on the past two years: 2017 and 2016 .) We’ve done the same year-in-review again for 2018 , and having gathered this data for three years in a row now, we are able t
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too! For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re
Growing pains. Every company gets them, and the pains come in all sorts of ways, from the tactical (tools ) to the philosophical (this post). As your company grows, some of your team members may feel like they have less impact. You may find it harder to set accountabilities and goals. Things can start to feel “top down.” We find ourselves dreaming about being empowered, making our own decisions, and setting our own goals. Wouldn’t it be nice to ma
How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just a few months ago, Aytekin, the founder of Jotform, repurposed one of his popular Medium posts into a Twitter thread. He also p
Among the many existential questions of building and distributing software is the question of product marketing. What even is product marketing? Is it launching new products and features? Is it finding ways to increase product adoption? Is the goal of product marketing to offer customer education, retention, activation, or engagement? All of the above? Product marketing can mean various things in different company contexts, which makes it hard to find
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. For example, Facebook recently shared that m
Deploying mobile applications tends to be a fairly different process than when it comes to web applications. On the web we can push updates and fixes regularly without the concern of versioning, and at the same time our users can access these changes almost instantly from within their browser. When it comes to mobile applications, things work a little bit differently. First of all, we don’t have the luxury of instant changes — for example, if we need to push a change to our android application
Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the
In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on, Facebook should too.
When you experiment with work culture as much as we do at Buffer, you tend to receive a lot of questions about it. What is it like to work remotely? How do you collaborate across time zones? Do people really feel okay making their salaries public? Can you become friends with teammates when you’re not in an office? Do you miss working in an office? Do you basically live in pajamas? (Quick answer to that one: not usually, though I definitely have spent a work day or two in pajamas!) These qu
