Blog - Page 37
A collection of 2,474 blog posts
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Soci
Ideal social media image size summary Looking for more details for a particular social platform? Click on one of the platforms below to jump to the relevant section: Facebook * Sharing images: 1,200 x 628 pixels * Sharing links with an image: 1,200 x 628 pixels * Sharing Stories: 1,080 x 1,920 pixels* Instagram * Sharing square images: 1,080 x 1,080 pixels * Sharing horizontal images: 1,080 x 566 pixels * Sharing vertical images: 1,080 x 1,350 pixels * Sharing Stories: 1,080 x 1,920 p
Buffer is a fully remote team . It’s a decision I made at the end of 2012, when Buffer was in its infancy, and it’s interesting to reflect on that decision now. I am happy to report that I am in love with the choice we made to be distributed all across the world. When I say that we’re a remote, distributed team, I mean that we’re literally spread across the whole world. Buffer is a team of 79 right now , and we have teammates on a
In my projects both at work and outside, I’ve always used Dagger for Dependency Injection. Not only am I familiar with it, but it’s a powerful tool that not only does everything I need it to but there is also a great community around it if I’ve ever got stuck or needed some help on something. I’ve been seeing Koin quite a bit online recently, and like any new libraries and frameworks I was curious to see what it was all about. For this reason I decided to take our existing boilerplate project an
* Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. * Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. * Social media has helped AJ&Smart’s client base to go global. It was a cold January morning in Berlin, Germany, and Jonathan Courtney was feeling a bit stuck. Nearly six years had passed since he founded design ag
When we give remote work advice , we tend to give it from our own perspective, which is that of a fully, 100-percent remote team. However, this way of working isn’t the norm — or even the standard. In our inaugural State of Remote Work study, we learned that most of the companies who support remote work are not fully remote; 65 percent of them have a combination of office-based employees and remote employees
LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads . In the Dynamic Ads launch b
How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at th
Sometimes things don’t go according to plan. Tools break, wires get crossed, the best-laid plans fall apart. And on those occasions, it helps to know exactly what happened—so it doesn’t happen again. Moments like these are when we at Buffer turn to a simple but remarkably effective process: The 5 Whys. It’s just as it sounds: A discussion of the unexpected event or challenge that follows one train of thought to its logical conclusion by asking “Why?” five times to get to the root of what
“I’m not really a creative person”, always struck me as an odd sentence. Could it really be that some of us are born to be more creatively gifted than others? If so, I thought at first, that’s definitely a downer. In school, what was considered “being creative”, like writing or drawing nice pictures was never my strength. It bugged me for a while I have to say. For today, I finally decided to research and read up on the latest studies of creativity and the science behind it. The truth, which I
Reading is to the mind what exercise is to the body. —Joseph Addison We’re a remote team that loves reading (and self-improvement ). In fact, through the first nine months of 2018, we’ve read over 1,000 books! So when International Literacy Day popped up on the calendar, we wanted to get involved. International Literacy Day, celebrated annually on September 8 ,
We’re working towards better accessibility for our Android apps here at Buffer. That’s why when we recently added a new feature to Reply , we took a little extra time to make sure it was accessible. This feature includes some swipe gestures: a user can swipe left or right on a item in a list of conversations to perform some action on that conversation.This is great for quick management of the list, but leaves out people using TalkBack [https://developer.android.com/tra
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: * According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. * Facebook interv
Last month, Buffer spent $3.3 million – about half of all the cash we had in the bank – to buy out our main venture capital (VC) investors. Starting the conversations, negotiations, and process of this buy out was one of the most important decisions I’ve made in the Buffer journey so far, and it was the culmination of more than a year of work. This is a key inflection point for Buffer that puts us truly on a path of sustainable, long-term growth. Here is the full journey of how we decided on t
* After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. * This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. * It’s incredibly simple to implement this strategy — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). Keep readi
Remote work has been the norm at Buffer for many years now; we ditched our office in 2015 and have been hiring remote teammates since 2011. We now have over 85 teammates spread across 10 different time zones. Over the years, our team has experimented and learned tons about productivity, tools, collaborating, communicating, and disconnecting as they each relate to remote work. Here’s a full list of all of our resources on remote work. Comment below if you have a question and we haven’t written
While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. A few months ago, we asked you (our readers) to let us know which social media networks you would like to learn more about – LinkedIn (53%) ca
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count ‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact,
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan t
Have you ever looked at the Android System settings page for a specific application and wondered about the option to view “Additional settings in the app”? If you haven’t seen this before in your settings, or aren’t aware of it, this is what it looks like This option allows developers to essentially provide a link to a push notification settings screen in their application – this allows users to quickly and easily continue altering their notification settings for the chosen app directly from th
Editor’s Note: Here’s part 1 in the series, A Transparent Look Inside Our Process For Creating Buffer’s Annual Budget. We believe that numbers tell a story and we hope that anyone looking at our budget for the first time will have a good idea of what we value based on how we’re planning to spend our money. Last month we shared our approach to creating a budget. Today, we’re excited to invite you to take a closer look at how that approach led to allocating dollars in our budget and how that inf
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What do psychology and
There’s a lot written about churn. A quick google search returns several blog posts with various definitions and types of churn. That said, not a lot of what’s written is in form of code. At least not open source code. Since the definition of churn depends on the domain and company, a few companies share how they predict churn. At Buffer , we decided to spend a few weeks trying to predict when our customers are going to stop paying for a specific subscription. We called that
I love the little traditions that develop organically at Buffer. One of them is to welcome each new teammate with a long email chain of happiness that begins with that person’s introduction. More often than not, the introduction has a certain ratio: * 1 part what this person will do for Buffer and has done for work in the past * 2 parts who this person is in the world—a mom, a breakdancer, an ex-Marine I love this 1:2 ratio because it speaks to a simple truth we strive to recognize as a tea