Blog - Page 37
A collection of 2,459 blog posts
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count ‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact,
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan t
Have you ever looked at the Android System settings page for a specific application and wondered about the option to view “Additional settings in the app”? If you haven’t seen this before in your settings, or aren’t aware of it, this is what it looks like This option allows developers to essentially provide a link to a push notification settings screen in their application – this allows users to quickly and easily continue altering their notification settings for the chosen app directly from th
Editor’s Note: Here’s part 1 in the series, A Transparent Look Inside Our Process For Creating Buffer’s Annual Budget. We believe that numbers tell a story and we hope that anyone looking at our budget for the first time will have a good idea of what we value based on how we’re planning to spend our money. Last month we shared our approach to creating a budget. Today, we’re excited to invite you to take a closer look at how that approach led to allocating dollars in our budget and how that inf
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS What do psychology and
There’s a lot written about churn. A quick google search returns several blog posts with various definitions and types of churn. That said, not a lot of what’s written is in form of code. At least not open source code. Since the definition of churn depends on the domain and company, a few companies share how they predict churn. At Buffer , we decided to spend a few weeks trying to predict when our customers are going to stop paying for a specific subscription. We called that
I love the little traditions that develop organically at Buffer. One of them is to welcome each new teammate with a long email chain of happiness that begins with that person’s introduction. More often than not, the introduction has a certain ratio: * 1 part what this person will do for Buffer and has done for work in the past * 2 parts who this person is in the world—a mom, a breakdancer, an ex-Marine I love this 1:2 ratio because it speaks to a simple truth we strive to recognize as a tea
During a recent hack day we added a bunch of small but impactful features into our application, one of these being integration with the GIF input provided by the Google keyboard. This involved us making use of the Image Keyboard Support (IKS) functionality that was introduced in Android 7.1 (API level 25), this allows us to hook into the media functionality of keyboards and make use of the data that our application retrieves from t
Facebook has made some big changes to business Page s in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event P
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. We love conferences, and who doesn’t? They’re a great place to connect with like-minded individuals. Over the years as the Buffer team has grown, we’ve not only been attending more conferences, but we’ve started seeing more and more Buffer speakers as well. Speaking has so many benefits for the Buffer t
What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. In the spirit of learning, we partnered with BuzzSumo to analyze more th
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MRR $1,498,636 ARR $17,984,388 EBIDTA $1,340,654(+15%) Paying customers 79,665(-2%) Q2 Revenue $4,527,930(+6%) EBITDA Margin 29.61% This quarter was Buffer’s 9th company-wide retreat and it was a joy to get to see the entire team in Singapore for a week. Our People team did an incredible job of creating a relaxing and productive space for the team to gather and it was a week packed with insightful sessions and team-bonding. In addition to being able to spend time together, in Q2 were deep
Recently I managed to get my hands on a Pixelbook. If you haven’t got one, or even read to much into them, then you’ll be excited to know that they have the ability to run Android applications on them. That means that if you have an application in the Play Store, anyone on Chrome OS can download that app, install it and run it on their device. Whilst in most cases the applications will work out of the box, there are a bunch of things which you can do to improve the experience of your applicatio
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS It seems like everywher
Got a few minutes? Get ready to get more done. Researchers have discovered some quick ways to get you more focused and motivated at what you do so that you can work smarter, not harder. Some of these motivation tips take only seconds to do. Others require that you get out of your chair for a few minutes. All of them are derived from the results of recent scientific studies. For some simple tips and exercises to increase your motivation, we’ll start right now. 1. Strike a high-power pose for
Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin
There’s a really great saying about how we need to experience some bad times in life to give meaning to the good times. I like Dolly Parton’s take best: “The way I see it, if you want the rainbow, you gotta put up with the rain.” I’m living a life packed with rainbows these days. My husband and I have just celebrated the biggest and most successful Pride in London festival, where I celebrated my community and my identity along with dozens of friends and thousands of allies. I work with a suppo
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their hands full. That’s why we’ve created what we call “Minisodes” on the Buffer Podcast – The Science of So
As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at
Prefer to listen? Here’s an audio version of this post. I still remember the setting: it was a little coffee shop in sunny Scottsdale, Arizona. We were three and a half months into planning the company retreat and a few days into the scouting trip. Nicole and I were knee deep in our notes from a morning meeting with a potential vendor and ideas for the retreat were flying. By that time, we’d narrowed down our initial list of 18 potential retreat cities across the world to just three: Scottsdal
How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020. Needless to say
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, work
Prefer to listen? Here’s the audio version of this post: Being a remote team and international company comes with a lot of things that are non-traditional, things like getting 80 people on remote all-hands meeting. We’ve talked about several aspects that are quite unique to the business side of an international company, too, like paying employees and when to give people holidays. In this post, we’re going to dive into another big part of working at and running Buffer, which is employee benefits