Data

A collection of posts on Data

TikTokMar 17, 2025
Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

DataMar 10, 2025
We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

DataFeb 3, 2025
Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

DataDec 12, 2024
From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.