Social Media Insights
A collection of posts on Data
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- Data
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Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.
Reading time7 minute read
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- Threads
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Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content.
Reading time9 minute read
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- TikTok
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We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Reading time13 minute read
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In this article, we’ll break down the average Facebook engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time5 minute read
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We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025.
Reading time4 minute read
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- TikTok
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Data from millions of TikToks shared by over 150K accounts paints a clear picture of how often you should post to get more views.
Reading time6 minute read
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In this article, we assess the impact of X Premium on the performance of posts.
Reading time7 minute read
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We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Reading time16 minute read
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In this article, we’ll break down the average Instagram engagement rate by follower tier and share what the numbers actually mean in practice.
Reading time7 minute read
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Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time9 minute read
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Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Reading time10 minute read
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- Data
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The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Reading time16 minute read
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Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time14 minute read
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- Data
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Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.
Reading time10 minute read
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- Data
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In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
Reading time10 minute read
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- Data
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This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work.
Reading time15 minute read
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We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
Reading time13 minute read
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- Threads
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We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.
Reading time8 minute read
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We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Reading time11 minute read
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- Data
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We dug into the engagement rate data of eight social media platforms.
Reading time12 minute read
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We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Reading time9 minute read
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- TikTok
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Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Reading time7 minute read
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We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Reading time11 minute read