Gregory Ciotti
A collection of posts by Gregory Ciotti
A collection of 14 posts
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how relationship marketing drives sustainable growth . Growing a newsletter for your company blog is tough. Creating content that drives passerby traffic is always easier than maintaining a company blog that keeps people coming back. It might work for BuzzFeed, but creating list posts w
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how to build customer loyalty . Why are we, as consumers, so captivated by stories of great customer service? Perhaps it’s because they serve as a much needed reminder that there are still companies out there who care about their customers. Every company says customers are their #1 priority, but st
You don’t have to be ‘the boss’ to take on a leadership role. I learned that quite quickly while working with my startup—in many instances, if you have the most experience within a certain skill, you’ll have to become the ‘leader’ during some key moments and guide the rest of the team. What I happen to find fascinating is that numerous psychology studies tend to make a connection between this ability to lead when necessary and the achievement of professional success—especially for men. The c
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest resource, the complete guide to customer service training. Although delighting your customers (like Buffer) is an important part of creating a business people love, the “evangelists” out there always seem to focus on fluff, and rarely address the far less glamorous side of implementation. That’s because it’s easy to talk the talk, but hard to put gre
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest article on measuring customer satisfaction. The customer of today is an infovore. Before doing business with you, a majority of customers will now use the information available on the web to learn about your company and your service quality. Transparency is the way the business world works these days, and it’s forced companies to re-examine their sale
Most of us like to think that we are in-control of our actions. Turns out, your brain can be a big jerk, and you are susceptible to a large list of cognitive biases and natural reactions that tend to hold you back from acting objectively. Luckily, some good social psychology books (spurred on by well-research papers & experiments!) have revealed a large amount of these biases to the common reader. Today, we’re going to take a look at 5 notorious social biases and discuss ways that you can reco
As admittedly wonderful and fascinating as the human brain is, it definitely can feel like our brain is out to get us sometimes. Summed up perfectly in the many observations of the “Scumbag Brain ” meme, our brain does seem to engage in “sabotage” in terms of how it naturally reacts to situations. The scary thing is that in some circumstances, these feelings are backed up by actual research! We’ve already discussed how poorly our brain operates while
Human beings are social animals. We absolutely depend on interaction to survive. (Don’t believe me? Check out how solitary confinement destroys our brains) Is it any wonder that social “networking” has taken off like a rocket in the last few years? The thing is, the #1 social networking tool sadly isn’t getting utilized by most people. It’s a shame, because practically everyone (especially college students, prospective jo
Twitter has fast become not only a very important part of the web as a whole, but also a very integral part to how we consume important and breaking news. Twitter users are increasingly not only getting updates from those whom they elect to follow, but also by choosing to consume new information by searching for a topic in addition to following accounts. The Twitter search portal now receives over
This is a guest post by Gregory Ciotti from Sparring Mind, the behavioral psychology blog. More about him at the bottom of the post. The new Facebook timeline has been creating quite a stir recently, and all the more so ever since Facebook started rolling out the previews for the new timeline for fan pages. This will inevitably lead to a ton of posts on the subject, but in true social media fashion, too much time is going to be spent
With the rise of importance of having a brand (and personal) page on the two biggest social media platforms, I’ve always felt that much more attention was paid to high converting Facebook pages over Twitter accounts. Of course, I can understand why, given that most new Twitter followers come from Twitter itself (getting retweeted & mentioned, etc.), and that Facebook pages allow for a landing page and lots of customization. Even so, given the ease of creating an optimized Twitter profile, I th
Of the useful tools that Twitter offers, most of the focus has gone to getting more Tweets with the variety of “tweeting” buttons available. There is another tool that Twitter offers that can be great for getting more followers, yet I don’t see that tool being used as effectively as it could be. That is the Twitter Follow Button , listed under Twitter’s resource section. Today I’m going to show you 3 effective ways to use the Twitter follow bu
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on how customer perception affects support. Recently I covered four tips to get the most out of your self-broadcasted tweets, but how can you get more people to share your content on their own? Twitter remains one of the biggest drivers of traffic on the web, so encouraging people to tweet about your content can have a serious impact on your wri
This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest piece on what customer centric companies do differently . Content marketers and Twitter have been friends since the beginning. But I’ve noticed a common: marketers who are on Twitter rarely use the effective tactics that they apply on their own blog. It might be that people think their blogs and their