Alex Turnbull

A collection of posts by Alex Turnbull

How and Why To Write Persuasive, Research-Backed Content

Jul 29, 2014 5 min read Content Marketing

A few weeks ago, we tried a little experiment. We tested two different headlines [https://buffer.com/resources/how-buffer-ab-tests/] for one of our blog posts

Alex Turnbull, Team Buffer

The Power of Storytelling: How We Got 300% More People To Read Our Content

Apr 22, 2014 6 min read Content Marketing

Imagine that you’ve written a blog post [https://buffer.com/resources/how-i-cut-my-writing-time-from-2-days-to-4-hours/] that can help thousands of people solve a really painful problem. You’

Alex Turnbull, Team Buffer

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How and Why To Write Persuasive, Research-Backed Content

The Power of Storytelling: How We Got 300% More People To Read Our Content

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