Blog - Page 74
A collection of 2,569 blog posts
When we wrote previously about how we hire at Buffer , one key component was that everyone we hire have usage of and experience with the Buffer product. That’s still the case today. In the past we have asked folks to use the product for at least 2-3 months consistently before we would consider them for a role. This feels a bit limiting, and discounts the fresh perspective a newcomer to a product can bring. Today we are a bit more flexible with this r
When I joined Hubstaff a few months ago to spearhead the growth of the company, I noticed we weren’t utilizing the full potential of Buffer. In order to increase our social media growth and take full advantage of this tool, we developed a few strategies that resulted in overwhelming success. The engagement teams at Hubstaff began to use Buffer to share engaging content at optimal times and freque
In the book, Outliers, Malcolm Gladwell provides a unique blueprint to understanding the success of such monolithic figures as the Beatles and Bill Gates. In one section, Gladwell illustrates the life of a Jewish immigrant family who came to New York after fleeing the Nazis in Europe. Despite such difficult circumstances, they found tremendous hope and meaning in starting a garment business together: “When Borgenicht came home at night to his children, he may have been tired, but he was his ow
There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another. Which ones should you be on? Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time. I pulled up some numbers on these
We’ve been excited recently to learn more and more about the best way to approach Pinterest marketing . And we’ve been inspired by tons of great Pinners who have shared their learnings already. Jeff Sieh is one whom we greatly admire for his Pinterest presence. A social media consultant and speaker, Jeff has built a strong community on Pinterest and shared his best Pinterest tips and strategies with us a
April was a fun month for the Buffer team, with Buffer for Pinterest being a key big task and milestone for us as a company. Here are the latest numbers: Buffer metrics in April 2,351,405 total registered users (+3.6%) 200,125 monthly active users (-3.3%) 49,728 average daily active users (-1.6%) $509,161 monthly recurring revenue (+4.0%) $6.11M annual recurring revenue (+4.0%) $2,165,528 cash in bank 32 team members across the world 23 cities, 9 countries, 4 continents The big news in terms o
As we’ve started to dig in on the best way to connect with our audience on Pinterest, we came across an interesting question: How can we best create visual content for Pinners to Pin? We’re not in one of the top niches for Pinning: food and drink, crafts, home decor. How can we make sure that every blog post we write is as Pinnable as possible? It’s been a fun experiment to see what’s worked. I’ll be happy to share with you some of the best practices we dug up with our research and how any br
Like millions before me I read How to Win Friends and Influence People and was blown away by the power of this book. I can’t believe that I hadn’t read it until recently and feel like I have wasted some precious opportunities to optimize certain situations in life. Some of the stories in the book were so incredible that they seemed almost too good to be true. I finished the book with two questions: * Will this work for me
If you sell something online or if you run a business with an online presence—even if you’re just having a good time growing your personal brand—you’ll have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. This always-on mentality is an amazing privilege, and at the same time it can provide some challenges for small businesses. How can you best respond when conversations are happening constantly? And what if they’re not all positive? How do you ma
What do you do when you start a blog? Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through. I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers. When I joined Canva a couple months ago,instead of writing a word or improving the blog’s design, I spent the first month simply building a strategy. Today I want to tell you abou
When I joined Buffer a few months ago, I figured my best chance to add value to the team would be to use my background in statistics, data and growth. But I recently had the opportunity to drop what I was working on and spend one of the final weeks of my Buffer boot camp solely on customer support for an entire week. It wasn’t a mandatory assignment; more a proposed journey to a different side of the company that could give me a new perspective of Buffer as a product and organization. Because
Just the other day, peeking into the social media schedule here at Buffer, I noticed that it was full of wonderfully-worded, completely click-worthy, queued posts—posts that I spent zero time writing or adding. Such is the beauty of collaborating together on social media sharing. Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media. You don’t have to do it all yourself. Others have amazing ideas and content to share. And of
Sometimes looking through your social media statistics can reveal some fun surprises. This was the case for us this month at Buffer. I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time. Continue reading to see how this played out for us recently, along with all o
Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while. Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips. Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn or Google+! Here’s
A few days ago, I was in bed, getting ready to fall asleep. Often when I’m lying in bed, I listen to a talk by Thich Nhat Hanh on SoundCloud. I find his voice and insights very soothing and it helps me calm my thoughts down and go to sleep gently. That night again, I was listening to one of his talks called “The 4 Qualities of Happiness.” It started off with a great intro and ideas around how to live a happy life by grounding yourself and how to do it. It talked about what true freedom means,
From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained. Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience. It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be e
If you’re managing multiple social media accounts —multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools. We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing [https://buf
Mackenzie Fogelson and her team at Mack Web strive to provide exceptional value to their clients and the social media marketing community–they created a comprehensive guide to building online communities and offer it free of charge. They’ve measured their success in the number of downloads—more than 8,000—and believe community is key to marketing success. Mackenzie and her team joined us for #bufferchat to share how to include
Marketer, speaker and author, Bryan Kramer, dropped by #bufferchat to talk about the art (and impact) of sharing. Catch the full recap here. How can social sharing impact your business and personal life? From Bryan: * There are 4 types of sharing. 1) H2M, M2M, H2M2H, and #H2H * 1) H2M = Human to Machine (we do this all the time with ATM’s) * H2M2H = Human to Machine to Human. We are doing this now by using tools to communicate to each other. * M2M – Machine to Machine – Watson Analytics
Is your brand—personal or professional—on Pinterest? Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the net
Being great on social media isn’t always intuitive . Sometimes the best way to learn is to get inspired by the what others are doing. Late last year, Kapost compiled a list of 2014’s top brands in content . Much of what has made many of the
Have you heard the good news? You can now share, schedule and measure your Pinterest Pins through Buffer ! Buffer Awesome and Buffer for Business customers can: * Pin from anywhere on the web, or upload your own image * Create a variety of unique daily Pinning schedules customized just for you * Track and measure repins, likes, and comments Anyone can try out this fun new feature!
Our customers are the true heart of all we do here at Buffer — and we want to make sure the community knows it. We work on this in lots of ways—from striving for excellent customer support to hosting meetups to sending hand-written notes, swag and special gifts. From the very beginnings of Buffer, our founder and co-founder, Joel and Leo, sent hand-written thank-you cards and stickers to customers. They recognized the value of one-on-one relationships and how going an extra step can help show h
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions. After all, the visual sense is the strongest de