Blog - Page 56
A collection of 2,487 blog posts
Did you know: Over 6 billion emojis are shared every day ! Clearly, using emojis within messages, tweets, and all kinds of communication has become very popular over recent years, particularly on mobile devices where emoji buttons and keyboards have become quite ubiquitous. But what if you’re working from a desktop and hoping to add an emoji or two to a message? We’ve got a little-known emoji tip just for you —
When you think about your coworkers, ask yourself: How many of them are happy? Who’s frustrated? Unchallenged? Looking for another job on the side? How do you gauge employee happiness, anyway, or turn what you learn into action? At Buffer, we’ve had a lot of fun experimenting with the employee engagement tools from OfficeVibe. Our friendly Slack bot (more on him later) asks teammates 5 questions each week, right from Slack, about how things are going at work. For some reason, it’s surprising
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button? In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change ever
I often think I have a lot to do with managing my own social profiles. But managing 60? (mind blown) The team at Creative Click Media manages 60 social profiles for their clients, driving big results in traffic, leads, and sales with their team of three. How do they pull it off? Adam and Amanda from Creative Click were kind to share their workflows and processes for driving these results: everything from how they save time with social media management to how they iterate on blog posts and top
This week on #bufferchat, we were joined by one of Buffer’s Community Champions, Alfred Lua , as our guest! Alfred runs the Buffer Slack community and shared his tips and insights around building communities on Slack . We talked about setting up Slack channels, advice for encouraging members to engage with each other, tips for moderation, and lots more! Catch our weekly Twitter cha
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. That’s no small task when you have over 1.65 billion people to keep happy and over 1,500 stories per day to prioritize for each of those individual users. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will mor
At Buffer, our workplace environment looks a bit different: our “water cooler” is Slack, we utilize transparent emails, we offer free, unlimited Kindle books and host monthly book clubs via Zoom. Customers are starting to care more and more about the company behind the product. And at Buffer, it’s part of our vision to create the most fulfilling place to work. In the past five-and-a-half years, where we’ve gone from 0 to nearly 90 employees, we’ve experimented with many aspects of our company
Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog post for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!) The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly. I’m guilty of it myself, and I completely understand why many of us write articles th
Angers activates. That’s the quote a friend shared with Christina Morillo, and it stuck in her mind. So when she set out to find some stock photos for the side project she had started with her friend Stephanie Morillo, she recognized what she was feeling when she couldn’t find them: Anger. The project, Women of Color in Tech Chat , is a community for women of color and non-binary people of color in tech. The goal was to build a simple splash page. “When we we
Productivity on its own can be a tough challenge for anyone, even if you work from the same space every day. And what if you’re jumping workspaces every week? Every day? Every couple hours? Digital nomads and remote workers have a very unique productivity puzzle to figure out. I’ve been fortunate enough to be working remotely full-time for nearly 6 months now, and my desk has sometimes changed every couple days — or even every couple hours! As I’ve gone from place to place, I’ve been jotting d
This week, Nick Westergaard stopped by #bufferchat to share his insights about mapping a digital strategy! We talked about exercises for deciding your main marketing objective, tools for mapping out your strategy , ways to decide which marketing practices to implement into your strategy, and so much more. Catch
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. Some of its wisest teachings are hundreds of years old. Some of its big lessons happened only months ago. And for every br
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. Thankfully, we live in a wonderful world where anyone can make the jump from novice to inte
Ai Ching Goh didn’t know what kind of company she wanted to start. She just knew she wanted to stop having the “Monday blues.” So together with her husband, the experimental psychology student and former Procter & Gamble corporate exec founded Piktochart , a web app that helps non-designers tell visual stories through images and infographics. Today, Piktochart has grown from 4 people working in a small Penang-based warehouse to more t
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social , a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impac
The last 3 weeks have been challenging and emotional for everyone at Buffer. We made the hard decision to lay off 10 team members, 11% of the team. I’d like to share the full details of how we got here, and the way we have chosen to handle this situation to put Buffer in a healthier position. I believe most startup founders are, by nature, optimistic. We want to solve problems and we believe in going from nothing to something. The attitude of most successful founders is that something previousl
I consider myself a pretty lucky guy. I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me tremendously along the way. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with ot
This week, Allie Hunt from The Muse stopped by #bufferchat to share her insights about how to use social media while making career changes. We talked all about how to establish your social brand before and during a job search, tips for making meaningful connections on social media, and so much more! Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/bufferchat
GIFs are great . And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitte
The CEO and founder of Clef is trying to get rid of passwords forever. But Brennen Byrne, better know simply as B, still found a few hundred extra hours to build Clef’s company handbook from scratch—even though the company is currently a team of 7. “We take building a company really seriously,” he told CultureLab. “Even as a small team, so much of what gets done at Clef isn’t me. It’s important to us to build a great company at the same time as a great product.” Clef pro
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message sprea
The transparent monthly reports from Buffer were one of my first introductions to the company, and I’ve loved them ever since. Before I joined the Buffer team, I waited like Christmas morning for a new report to come out so that I could take a peek behind-the-scenes into the way Buffer worked. Once I came on board, I eagerly anticipated each and every new report and the chance to share with and learn from the awesome folks who took time to read what we were up to. I’d love to get back on a reg
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post co
This week, we celebrated #bufferchat’s 2nd birthday! We are so grateful to still be going strong after two years, and to have an amazing community who keeps coming back to chat with us each week. In the chat, we had some fun and shared our top social media superlatives! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other sm