Blog - Page 48
A collection of 2,517 blog posts
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. So how do you run a successful social media campaign? Through case studies of successful social media campaigns by companies
Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dol
Before you say context-switching is the worst, hear me out — being a manager , I’ll often have several calls back to back and need to shift emotional context quickly. I sometimes carry the mindset and energy of one meeting through to the next and it leaves me less emotionally attuned. I was getting tired from the effort of context-switching and sometimes would be visibly drained or stressed. This is a catching disease: second-hand stress [
Since iOS 8, we’ve been able to ship our Composer as an extension which allows users to share from their favorite apps that make use of UIActivityViewController. We were super excited to be able to ship the share extension to replace the old Bookmarklet code we had in prior versions of the app for a similar effect. Installing extensions on an iOS device isn’t so easy for the end user. We’ve been through a couple of iterations of guides to walk users through the process of adding the Buffer butt
Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. We’re thrilled that you’re looking to hire a new social media manager and would love to help you as much as we can! Here’s everything you need to know about writing a great social media manager job description (and more).
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand stories. But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both short and long-term. We know the feeling! That’s why we’re super excited to share a brand new Minisode with you all about how you can utilize Buffer to get the most out of your social media marketing. The
Goal-setting has always been one of my favorite activities. I love the feeling of accomplishing something within a set timeframe and getting to cross it off a big list of other goals. I love seeing the progress and celebrating the achievement — in fact, I love it so much that you’ll find me routinely setting and revising goals throughout the year, both at work and for my personal life. We recently made the shift away from OKRs as a company-wide goal-setting framework, and we started experimenti
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. We now have tons
One of the first projects I took on in bootcamp was helping to plan the next Buffer retreat. Along with my mentor, manager, and friend, Rodolphe, we started thinking about that retreat about a week after the Hawaii retreat wrapped up. I’d love to take you through exactly how we planned Buffer’s 8th retreat, from start to finish, from an operations perspective. Let’s dive in! Our Timeline for Buffer’s 8th Retreat in Madrid Here’s a rough timeline of how things unfolded for the Madrid retreat
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof. The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketi
Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer , Molly Pittman [https://www.linkedin.com/in/molly-pit
As a company that already has all of their employees’ salaries online , we often get asked how far we will go with transparency . On the engineering team, this is challenging because we need to balance our value of transparency, with the security of our product and users, so the “how far” question is a tough one to answer. At our recent Madrid retreat , we aske
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — can be an extremely valuable exercise. I have some ideas on what I’d do with the $100, ways to wring the mos
I never planned on being an entrepreneur. That label always sounded far too lofty for me. Entrepreneurs were guys in suits working everyone in the room. Entrepreneurs only got three hours of sleep a night because the rest of the time they were hustling. Entrepreneurs would look at someone like me and realize right away that I didn’t belong. But that picture – my picture – has changed. Women now make up 40 percent of new entrepreneurs in the United States. And startups these days don’t have to
The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. But how does the Instagram algorithm work? In this post, we’ll break it all down for you. We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is
Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today. Buffer for Instagram now c
Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish. And although you know that social media has the power to be an important part of your overall marketing strategy , there’s tons of completely valid reasons why it never quite happens. Time, resources [https://
Editor’s Note: We’ve switched our Investor’s Reports from monthly to quarterly.We’re excited to keep publishing them in full for our Buffer Open audience in keeping with our value of transparency . Buffer Investor Report Q1 2017 * Last month’s report * All Investor reports * All Buffer reports MRR $1.18m ARR $13.8m MoM 1.9% from
We’re making the camera the first augmented reality platform. — Mark Zuckerberg, Facebook F8 conference 2017 Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually), Mark Zuckerberg and Facebook want to enable us to connect with one
More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions. With Instagram analytics,
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. From releasing stories across Facebook, Instagram, Whatsapp, and Messenger, to going all-in on live video, Facebook’s product decisions affect billions of people globally. Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhap
Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences. But we wanted to know: Is it possible to rewire your brain for positivity and happiness? Storyteller and so
By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. Here are 7 secrets to creating successful video content. We hope these tips will help you as you plan and create your
Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Very few formats, features, apps, or services are truly unique. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has b