Blog - Page 48
A collection of 2,459 blog posts
Buffer Engineering Report December 2016 * Last month’s report * All Engineering reports * All Buffer reports Requests for buffer.com 215 m -13.7% Avg. response for buffer.com 262 ms +3.1% Requests for api.bufferapp.com 331 m +12.9% Avg. response for api.bufferapp.com 264 ms -1.85% Code reviews given 83% of pull requests +32% Quality * 3 S1 (severity 1) bugs: 18 opened, 15 closed. (83% smashed, 6% up from December) * 9 S2 (severity 2) bugs: 33 opened, 24 closed (73%
Buffer Marketing Report January 2017 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 18,922 +26% Buffer for Business trials 1,732 +16% Social blog sessions 1,321,003 +27% Email subscribers 89,424 -4% NPS 45 +10% Kicking off 2017 with a new strategy for content At the start of 2017, we launched a new approach to our content s
Buffer Product Report January 2017 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 175,751 +13% Weekly active Buffer for Business users 4,905 +6.8% Buffer for Business Monthly Recurring Revenue $534,828 +2.1% Social updates sent by Buffer for Business users 4,247,699 +11.7% Users starting Buffer for Business trials 7,581 +23% Converted Buffer for Business trials 314 +6.4% Users starting Awesome t
Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy . If yo
Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? With more than 70,000 subscribers on Y
Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Time spent watching video on Instagram is up more than 80% year over year What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. You need …
We’ve always done things differently at Buffer. For me, this has always come from a natural desire to question things. Why base your company and team in a single location? Why is it customary to keep salary information private? Why can’t someone exercise during their day and work unusual hours, as long as it’s a productive way for them to work? Asking these questions – and seeking their answers – has taken us down an interesting path. It’s been a rollercoaster of a journey so far. We’ve made
Did you know you can now create your own Snapchat Geofilters? It’s only been a few months since Snapchat debuted this feature , and there are already some amazing results flowing in for businesses and brands of all sizes (we’ll share a few quick case studies in this post). Right now, Snapchat Geofilters can offer an enormous competitive advantage because 1) not a lot of brands are using them and 2) Snapchat users love to share f
Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media
With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media. 600 million! That’s a huge number. And the impressive stats don’t stop there… Instagram is the fastest growing social media platform and around half of its user base (more than 300 million people) use it every day. Brands on Instagram are also seeing huge amounts of engagement on Instagram. According to Forrester Research, per-follower interaction rate i
In the past when our marketing team was only two or three people, it was easy to work on projects together. Finding time to meet and discuss was also easy, as we only had to coordinate between a few people and we were in fairly close timezones. In the past year, our marketing team has grown from a team of four to a team of eight (yay!). Timezones are mildly more of a challenge now that we are based all around the world — from the West Coast in the US to the East Coast in the US to Canada, to th
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps
Public relations can mean a variety of things, especially at a startup where many people wear any number of hats. My first job out of university was as an intern at a startup doing public relations (PR) for them. I cold-called reporters with pitches, wrote press releases and even did some ghost writing. I was the first PR person they had ever hired, and have since been the first person to be hired in a full-time public relations role at three other startups. I completely adore PR (and social m
Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience—even as Facebook organic reach continues to decline. But knowing the best times to post, can be a challenge and we’d love to help. In this guide, we’ll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement. Ready to jump in? Is there a best time to post on Facebook? There probably isn’t a single best time
On Friday, President Trump banned entry into the United States for migrants from seven Muslim-majority countries and instated a 120-day halt to resettlement of refugees from around the world. As the founder of a global team , I believe this ban is fundamentally wrong and directly opposed to Buffer’s values of inclusion, diversity and openness. Buffer is a company founded
What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. More than 300 million people use the app every month – generating an astounding 10 billion videos views per day! Which is why Snapchat presents a huge opportunity for businesses and brands to get in on a platform that is growing exponentially by the day.
During early startup days, everyone pitches into everything and just does what needs doing. The focus is on building a product: getting it out the door and delivering something great for our users. A small, flat team, a cluster of passionate engineers doing whatever it takes each day, works just fine. More than fine – it’s brilliant. It’s what got Buffer to where we are today, passing $12M in ARR with a team of 81 Bufferoos spread across the world, serving over 4 million users who send more tha
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too ? So how do you go about working with a team to exec
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian as they share thoughts on the state of social media, ground-breaking tips and tricks to make your marketing more effective, a
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members? We’d love t
Spectacles are the first hardware product from the company formally known as Snapchat. The camera-equipped glasses were announced in September 2016, at the same time as Snapchat became Snap Inc. and rebranded itself as “a camera company.” From the moment they were announced, Snap had the marketing industry, and more importantly, their key 16-24-year-old demographic, clamoring to get their hands on Spectacles. But, in what turned out to be one of the most creative marketing campaigns of 2016, Sp
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
This week in #bufferchat, we talked about what it means to build emergent organizations and what the future of work looks like. In our 2nd chat time, we were joined by The Ready , an organizational design company, to offer deeper insights during the discussion! During the chat, the community discussed how technology has influenced how we work , ways that companies can be more forward-thinking [https://buffer.com/resources/trans
