Kevan Lee
Former VP of Marketing @ Buffer
A collection of 273 posts by Kevan Lee - Page 3
One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers? The good news is, yes, it’s possible. And the even better news is, you betcha, it can be done a lot faster than you might think. The team at Torchbox is a prime example. They
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising [https://buffer.com/library/faceb
See last month’s marketing report → See all marketing reports → See all Buffer reports → Marketing Report July 2016 This past month, we announced Buffer for Instagram to the world (go team!). We ran Facebook Live videos and Snapchat takeovers (we’re @buffersnaps for any Snapchatters out there). We set some exciting, audacious, fantastic goals for what we want to achieve between now and October. And oh yeah, the decision was made that community should combine with marketing, so in the
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups . That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity , for efficiency, for re
This post originally published on September 22, 2014. We’ve updated it here with new extensions, images, and a Product Hunt collection. There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL. And then, one day, someone shows you a browser extension that completely rocks your world for the better. I’d love to share some of those world-rocking browser extensions wi
Instagram has fast become one of the largest, most lucrative social networks: 400 million people use the app every day, more than 15 million businesses use Instagram and Instagram’s users spend more in purchases than any other major social network. That’s a huge audience and a huge opportunity! We’re thrilled at the chance to help you succeed there. There are many different tactics and strategies for finding success on Instagram—timing, consistency, hashtags, links, and more. Being able to ac
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button? In my experience, yes. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change ever
I often think I have a lot to do with managing my own social profiles. But managing 60? (mind blown) The team at Creative Click Media manages 60 social profiles for their clients, driving big results in traffic, leads, and sales with their team of three. How do they pull it off? Adam and Amanda from Creative Click were kind to share their workflows and processes for driving these results: everything from how they save time with social media management to how they iterate on blog posts and top
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social , a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impac
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Still, despite the vanity, there is value in follower count. While it seems like a smug number to chase, followers have a proportional impact on how far and wide your message sprea
The transparent monthly reports from Buffer were one of my first introductions to the company, and I’ve loved them ever since. Before I joined the Buffer team, I waited like Christmas morning for a new report to come out so that I could take a peek behind-the-scenes into the way Buffer worked. Once I came on board, I eagerly anticipated each and every new report and the chance to share with and learn from the awesome folks who took time to read what we were up to. I’d love to get back on a reg
When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Plus, whenever there’s a new network (Peach , Periscope [https://buffer.com/r
Our community has always been great at driving us forward, suggesting new tools , helping us better understand the challenges and workflows of a daily social media user . Listening to our community is perhaps our best source of information and ideas, so when you asked for the ability to add feeds within Bu
Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer , we’re lucky to have some data on the most
What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do it for free ? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content [https://buffer.com/resources/37-tips-resources-building-fine-tuned-content-marketing-mach
Updated 5/4/2016: Added some new insights and learnings into the blog post here on the best times to tweet. We’re so grateful for the chance to learn from the community on this! Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement. As someone who is working on social media marketing strategy or shares frequently to social media, this info would be fantastic to have! We’re always eager to dig u
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both. One of these agencies, Janu
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools . I’ve collected
Some people go to great lengths to find the best ways to share to social media. Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day. This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Market
We’ve found it to be the case that with social media marketing, you’re either a) doing social in addition to so many other roles, b) doing social for way more than one client, or c) doing social and wishing you had the bandwidth to try bigger and bolder things. The solution? Having more time! Of course, time isn’t easy to come by, which makes finding a good workflow and choosing the right tools immensely important. WebFX runs social media for hundreds of clients, and s
Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog , building a new social media presence , or charting a new business path. And I’m excited to share wh
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments! [Interested in listening to this post in podcas
I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: What’s their secret? How’d they get so many leads and how can I do things exactly the same way? Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to offer. “I’m keen to buy now!” “I’m in research mode.” “I’m totally just browsing.” Well it might not be a sandwich board, but there are some ways get a good sense for this buyer intent. Today’s marketing specialists have a great grasp on sales funnels, the way that customers move from awareness to purchase (and beyond