Kevan Lee
Former VP of Marketing @ Buffer
A collection of 251 posts by Kevan Lee - Page 2
Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And now look at us! We’re a team of eight Buffer marketers, with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. We’ve been learning as we go. And where exactly are we headed? Good question! We benefit a lot from free marketing courses and great educat
We used to have no managers at Buffer. Now we have tons. And we all have a lot of catching up to do. For most of the leaders at Buffer, we are new to people management . We have a strong culture of nurturing people into more advanced roles and promoting from within. This is fabulous for the opportunities we can afford our teammates; however, it does lead to a steep learning
Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can fin
Buffer Marketing Report January 2017 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 18,922 +26% Buffer for Business trials 1,732 +16% Social blog sessions 1,321,003 +27% Email subscribers 89,424 -4% NPS 45 +10% Kicking off 2017 with a new strategy for content At the start of 2017, we launched a new approach to our content s
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
Buffer Marketing Report December 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943 +5% Buffer for Business trials 1,497 +63%* Social blog sessions 1,041,679 -16% Email subscribers 93,232 -2% NPS 41 -4% * Trial starts in December were up in such an enormous way because of a change our growth team made to the upgrade flow. One of the things I enjoy most about working at a startup is that I’ll often have the chance to take on
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.
Buffer Marketing Report November 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943 -15% Buffer for Business trials 918 -30% Social blog sessions 1,252,131 +2% Email subscribers 93,232 -3% NPS for Buffer for Business 44 +1.7% What makes for a great community event? We’ve been eager to explore that question for our Buffer events, brainstorming between intimate meetups and blowout conferences and everyt
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? How do you do all of that in just four years? We had the pleasure of speaking with Stefanie Grieser, International Marketing Manager at Unbounce, about the multifaceted strategies that go into marketing and growing on
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of speaking with Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, about the most important m
Buffer Marketing Report October 2016 * Last month’s report * All marketing reports * All Buffer reports Key Stats Buffer signups 17,106 +37% Buffer for Business trials 1,394 +34% Social blog sessions 1,225,754 -.1% Email subscribers 96,613 -.6% NPS for Buffer for Business 43 -1.7% As we’ve thought of ways to grow our Buffer Social blog traffic, we’ve enjoyed thinking outside the box with growth. It’s fun to go big with ideas, and to a certain
This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social
Buffer Marketing Report September 2016 * Last month’s report * All marketing reports * All Buffer reports Key Stats Buffer signups 12,422 +25.7% Buffer for Business trials 1,034 -13.7% Social blog sessions 1,227,494 -2.7% Email subscribers 97,205 -3.6% NPS 56 -1.7% Last summer, in a tiny Icelandic coworking space on a Buffer team retreat, we recorded the very first episodes of the Buffer marketing podcast. More than a year later and sans thos
The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The
What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. Rather than get stuck, we’d love to help you move forward! We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successf
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like. It’s true! If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. It’s both as simple and as difficult as finding great content and sharing it with your audience. The difficult part is that there is a lot that goes into a wo
Buffer Marketing Report August 2016 * Last month’s report * All marketing reports * All Buffer reports Key stats: Buffer signups 1,697 +33% Buffer for Business trials 266 -2% Social blog sessions 1,164,934 +14% Email subscribers 100,819 +1% NPS 57 -1% What are some of the metrics that guide the goals for your marketing team? Leads, signups, conversion rate, and traffic all seem to be popular ones. Some folks might be interested in social medi
Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books. I’d love to share, in particular, the books that have been most influential to me and other digital marketers. I’ve put together a list of 30+ that include some of my personal favorites, some favorites from my Buffer teammates, and some favorites from a handful of the best mar
One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers? The good news is, yes, it’s possible. And the even better news is, you betcha, it can be done a lot faster than you might think. The team at Torchbox is a prime example. They take on an enormous volume of social media sharing for their clients — a few of
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve be
See last month’s marketing report → See all marketing reports → See all Buffer reports → Marketing Report July 2016 This past month, we announced Buffer for Instagram to the world (go team!). We ran Facebook Live videos and Snapchat takeovers (we’re @buffersnaps for any Snapchatters out there). We set some exciting, audacious, fantastic goals for what we want to achieve between now and October. And oh yeah, the decision was made that community should combine with marketing, so in
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups . That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity , for efficiency, for re
This post originally published on September 22, 2014. We’ve updated it here with new extensions, images, and a Product Hunt collection. There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL. And then, one day, someone shows you a browser extension that completely rocks your world for the better. I’d love to share some of those world-rocking browser extensions wi
Instagram has fast become one of the largest, most lucrative social networks: 400 million people use the app every day, more than 15 million businesses use Instagram and Instagram’s users spend more in purchases than any other major social network. That’s a huge audience and a huge opportunity! We’re thrilled at the chance to help you succeed there. There are many different tactics and strategies for finding success on Instagram—timing, consistency, hashtags, links, and more. Being able to ac