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Advertising - Page 2

A collection of posts on Advertising

AdvertisingSep 30, 2014
The Social Media Advertising Beginner’s Guide for Twitter, Facebook and LinkedIn

When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effecti

AdvertisingDec 17, 2013
The Complete Guide to Getting Started with Facebook Ads

Here is something I realized pretty quickly: Getting started with any type of online paid advertising can seem overwhelming. Yet, there are two online platforms you just can’t avoid: Google and Facebook. With over 1 billion active users, Facebook is one of the most important social networks for advertisers, and whether you like it or not, it’s something every small business should attempt to master. In fact, according to a study from Pew Research Center [http://www.journalism.org/2013/10/24/the