A collection of posts on Twitter
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.
Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.
Due to recent changes to Twitter's API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use.
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
In this article, we dive into five apps that are similar to Twitter and share what you need to know about each one.
In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.
There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just a few months ago, Aytekin, the founder of Jotform, repurposed one of his popular Medium posts into a Twitter thread. He also p
As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,
Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Time spent watching video on Instagram is up more than 80% year over year What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. You need …
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc
We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube , Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily
For gaining more engagement, clicks, retweets, and replies, Twitter images work. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) The Data Behind Shareworthy Twitter Images Our early research into Twitter visuals for th
