Social Media Marketing - Page 16
A collection of posts on Social Media Marketing
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.
Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms.
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics.
In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.
Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in the advertising. And it even goes beyond purchases — emojis are a fun way to connect with your audience. On mobile devices where emoji buttons and keyboards are common, we can easily use emojis in our messages, tweets, and social media. But what if you’re working from a desktop and hoping to add an emoji or two to a message? We’ve got a few little-known
Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.
In this article, we cover some of the most interesting TikTok creators — and what makes their content so appealing.
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.
