Social Media Marketing - Page 16
A collection of posts on Social Media Marketing
Too busy to read? Just click the play button below to listen to this post. Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now. That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve. Here’s where we think it’s
Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from
Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami
Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that c
F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship co
Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post. You read that 3pm is a good time as people are taking a break from work and checking Facebook. So you wait… At 2:55pm, you go back to the browser tab that has been opened since 10am. When the clock strikes 3pm, you hit “Publish”. Woohoo!
Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply. These rules are also encouraging good sharing practices on Twitter
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds. Sounds easy? But where do you start? In this guide, you’ll learn step-by-step how to create short social media videos
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science . We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results . But one thing w
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups . After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook whe
Too busy to read? Just click the play button below to listen to this post. The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction to this update was one of curiosity and worry fr
Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes
If you want to be successful on Facebook, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content.
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 10TechCrunch, 2017a; TechCrunch, 2017b . Due to its popularity, many
Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 2
“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers. At Buffer, we are always excited to experiment with new things , especially around soc
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: * Are my posts getting optimal reach and engagement? * Do social media platforms penalize 3rd-party tools? * Are 3rd-party tools really worth the cost? These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd
We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them. Plus, you’ll also learn about o
We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics [https:/
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful featur
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resource
Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 90% of users reported that product vi
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. So how do you make your cover photo show up the exact way you want it to be? One of the key factors is the size. Without the correct dimensions (width and height), your cover photo might be