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Blog - Page 96

A collection of 2,465 blog posts

Life HackingApr 18, 2013
The Secrets of Body Language: Why You Should Never Cross Your Arms Again

Body language is older and more innate for us as humans than even language or facial expressions . That’s why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains. I’ve always been incredibly fascinated with body language and how it helps

AnalyticsApr 17, 2013
5 Essential Social Media Metrics to Track and How to Improve Them

“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time. Tracking things all the time and developing a data-driven mindset is one of the most important things I’ve learnt in the past 2 years. And there is still a long way to go. Here are some of the social media metrics worth your time and what I’ve di

ResourcesApr 12, 2013
7 Simple Productivity Tips You Can Apply Today, Backed by Science

In case you haven’t noticed, we’ve started to cover a lot of heavily scientific articles recently here on the Buffer blog. And judging by the spread of them, they have been really well received. One thing struck me though. What about simple things we can do? A friend recently told me she has added a 20 minute window in her day where she tries to go for the “quick wins”. I thought that’s a brilliant idea! So I went ahead and looked up 7 simple things all of us can do today to get more productiv

OpenApr 11, 2013
Growing the C-Suite – On leadership and titles in Startups

Today is an exciting day at Buffer. We’re now a team of 11 people working full-time on the product, and we are preparing to grow the team towards 15 people fairly rapidly (our first step is to find someone to write great content for our main blog ). With this growth, my co-founder Leo and I started to think about some changes to our leadership structure which would help us to be best placed to both move faster day-to-day and

Life HackingApr 9, 2013
The Science of Smiling: A Guide to The World’s Most Powerful Gesture

Why did the Mona Lisa become one of the most famous paintings of all time? That’s a question an incredible amount of people have asked themselves in the past. And one possible answer is this: because of her unique smile. The smile is is the “the symbol that was rated with the highest positive emotional content” concludes scientist Andrew Newberg. And for me personally, I’ve been very reluctant before embracing smiling. Only a few years back, when one of my teachers told me: “Why don’t you smile

Customer ServiceApr 4, 2013
What Bad Customer Service Costs Your Business [Infographic]

“You can’t improve what you don’t measure,” goes one of the most famous quotes in business. And this line has also been one of the biggest problems in doing great customer service. “But you can’t measure it!” is the response I receive from a lot of budding entrepreneurs when it comes to chatting about customer support. And to be honest, it is tough to measure it. Yet the reason we place such huge importance on customer support as we develop Buffer’s social media management suite [https://buff

ResearchApr 2, 2013
The 7 Most Interesting Social Media Studies and What to Learn From Them

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them. So without any further ado, let’s dig in and talk about the most

Life HackingMar 28, 2013
A Scientific Guide to Saying “No”: How to Avoid Temptation and Distraction

Learning how to say no is one of the most useful skills you can develop I found, especially when it comes to living a more productive and healthy life . Saying no to unnecessary commitments can give you the time you need to recover and rejuvenate. Saying no to daily distractions can give you the space you need to focus on what is important to you. And saying no to temptation can help you stay on track and achieve y

ResourcesMar 26, 2013
The 4 Elements of Physical Energy and How to Master Them

“Manage your energy, not your time.” – Tony Schwartz This is the quote that made Tony Schwartz famous. And it is one, that I believe best represents a truly efficient lifestyle the best. And yet, living in a way where you “manage your energy, not your time” is incredibly hard, at least for me. It probably took me around 1 year just to fully grasp its meaning. Since then, I’ve turned my life upside down and changed my routine dramatically. As we develop tools for better social media management

Life HackingMar 21, 2013
The Psychology of Language: Which Words Matter the Most When We Talk

One of the things I fuss about a lot (especially at Buffer) are words—very simple words, in fact. Should it say “Hi” or “Hey?” Should it be “cheers” or “thanks?” How about “but” or “and?” There are many occasions when Joel and I sit over one line and change it multiple times, until we feel it really sits right. This is partly to improve our metrics for click rate and others. It is also to simply create the right emotion. The one key question we ask ourselves is: “How does this make you feel?”

ToolsMar 14, 2013
Top 5 Google Reader Alternatives That Work With Buffer

There is no doubt that you have heard about the uproar on Twitter and the blogosphere: Google Reader is shutting down. As of July 1, 2013 Google will discontinue Google Reader and shut down the site. A lot of people, who have been using Buffer with Google Reader got in touch with us yesterday asking if there is any way to keep reading their RSS feeds whilst sharing their articles with Buffer. And most importantly a Google Reader alternative to be safe after the site shuts down. And fortunately

Life HackingFeb 28, 2013
Why We Have Our Best Ideas in the Shower: The Science of Creativity

“I’m not really a creative person”, always struck me as an odd sentence. Could it really be that some of us are born to be more creatively gifted than others? If so, I thought at first, that’s definitely a downer. In school, what was considered “being creative”, like writing or drawing nice pictures was never my strength. It bugged me for a while I have to say. For today, I finally decided to research and read up on the latest studies of creativity and the science behind it. The truth, which I

Customer ServiceFeb 26, 2013
3 Easy Ways to Improve Your Company’s Email Support

This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest resource, the complete guide to customer service training. Although delighting your customers (like Buffer) is an important part of creating a business people love, the “evangelists” out there always seem to focus on fluff, and rarely address the far less glamorous side of implementation. That’s because it’s easy to talk the talk, but hard to put gre

Tips / How ToFeb 19, 2013
Multiple Twitter Accounts: Do You Need Them in Your Social Media Strategy?

The following article is a guest post by Daniel Sharkov, an 18 year old student, marketer, blogger and a social media enthusiast. More about him at the bottom of the post. So, you are a business blogger or a marketer, who’d like to make more sales? Or maybe you simply want more people to read what you have to say? If the answer to those questions is yes, then there’s a good chance that you already have a Twitter account, where you share your content and get to know other folks in your niche. A

ResourcesFeb 14, 2013
The Science of How Temperature and Lighting Impact Our Productivity

Recently I sat down with Brendan Baker , one of the smartest people I’ve come across here in Silicon Valley. Clearly his brainpower exceeds mine by far and Brendan started explaining about a few things that I somehow always deemed true, but could never quite back up with great arguments or put my finger on: “Your environment has a huge impact on how productive you are. That means the temperature in your room, the colour of your walls and the noise happening ar

Customer ServiceFeb 11, 2013
How happy were Buffer users in January 2013: The Happiness Report

“Customers may forget what you said but they’ll never forget how you made them feel.” ~ Anon Welcome to the first Happiness Report of 2013! Each month we share how we are managing support here at Buffer, as well as take a look at how happy people are when using our product. We walk through what worked well, what perhaps didn’t work so well, as well as mention new things we’re trying as we push to improve how we deliver support and happiness. A look at our numbers in January Digging straight

Buffer NewsFeb 7, 2013
How to Discover and Share the Best Content on the Web – Feedly and Buffer Partner

We’ve been super hard at work here at Buffer over the past few weeks to make one of the most awesome new integrations available today: Buffer and Feedly are teaming up to make discovering and sharing awesome content easier than ever before. Feedly is one of the smartest and most beautifully designed newsreading apps for iOS, Android and web. Intuitively it syncs across all your devices and lets you find and read the best content from across the web. It came as no surprise that so many of you we

Customer ServiceFeb 6, 2013
5 Customer Experience Metrics Every Successful Company Tracks

This is a guest post by Amar Zagorica from Helpjuice, makers of awesome knowledge base software . More about Amar at the bottom of the post. We respond to 93% of our customer support emails  within 5 minutes! Caught your attention, right? That’s one of the beautiful things about knowing  and promoting your company’s metrics, they grab attention and draw customers to you. One of the best ways to accelera

Self-ImprovementJan 31, 2013
How To Rewire Your Brain for Positivity and Happiness

The following post is a guestpost by Walter Chen, founder of a unique new project management tool IDoneThis. More about Walter at the bottom of the post. Ever go through a phase where you feel like every day is a Monday? You wake up, you hit snooze. Then you hit snooze again and you just don’t feel it? Yes, I know that negative emotions can eat away at my productivity, creativity, decision-making skills. And yet, I have to admit that sometimes it’s really difficult to reverse the course of a s

Customer ServiceJan 22, 2013
Measuring Customer Happiness at Buffer: December 2012

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways Well hello there! January has zipped by super fast but there’s just enough time left to share with you our third Happiness Report and dive into how we managed support during December and also how happy people are when using Buffer. We’ll walk through what worked well for the team here at Buffer, what perhaps didn’t work so well, as well as new things we’re tryin

Case StudiesJan 17, 2013
What Makes Content Spread: The Anatomy of a Post That Got Over 500,000 Likes

This month, I was kindly invited to speak at a conference in Las Vegas. In the audience of my panel session were two people, Marc and Angel Chernoff, whom I’ve admired for a long time. When I was lucky enough to be able to get dinner with them afterwards, I told them that I’d have loved to switch roles and be in the audience listening to their advice. Why? Marc and Angel ru

Customer ServiceJan 8, 2013
The 3 Psychological Triggers that Matter to Happy Customers

This is a guest post by Gregory Ciotti, a contributing Buffer Blog columnist. Read more about Greg at the bottom of the post, or read his latest article on measuring customer satisfaction. The customer of today is an infovore. Before doing business with you, a majority of customers will now use the information available on the web to learn about your company and your service quality. Transparency is the way the business world works these days, and it’s forced companies to re-examine their sale

Life HackingJan 1, 2013
The Science of New Year’s Resolutions: Why 88% Fail and How to Make Them Work

Wanting to change yourself and better yourself is a beautiful and inspiring thing, I believe. And it turns out that’s also how most other people think: 50% of all Americans for example set themselves a New Year’s resolution. That’s pretty amazing! What’s not so great is that according to the researcher Richard Wiseman, 88% of all those set resolutions from half of America and probably lots of other people in the world fail. That’s 156 million failed resolutions and disappointed minds each and

ToolsDec 29, 2012
The Top 10 Secret Buffer Hacks and Features: Supercharge Your Social Sharing in 2013

2012 is almost over and it’s been an absolutely crazy year here at Buffer. We launched a brand new iPhone app and web app and tons of new app integrations . Amidst developing all these new things, our team has also built in some nifty secret hacks and lesser known ways to use Buffer. To make your sharing even more awesome and to give you an edge over everyone else, here are the top 10 hacks and hidden tricks to ta