Blog - Page 79
A collection of 2,517 blog posts
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute wind
You post to your Facebook page , hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach —can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answe
If you look at our culture deck on Slideshare , you’ll quickly find that our first and likely most pronounced value is “Always choose positivity and happiness.” We have this as a very central theme in the way we work, live and how we hire here at Buffer. It’s one of the things that gives me the most fulfillment of working towards. It’s also one of the hardest and most aspirational values to live up to.
I love Twitter. It’s one of my favorite places on the Internet, and one of the few sites I visit more than once per day. There’s so much to see and do that even when I’m not actively tweeting, it’s safe to say I’m reading, clicking links, and favoriting things to look at again later. Up until a few months ago, however, you wouldn’t have known I cared for Twitter at all. Before I joined WebpageFX, I didn’t have much of a “public” personality to speak of online, and instead preferred to hide be
Update: We closed a first syndicate on AngelList today, October 27th. We have opened a new one with VegasTechFund now here. Update 2: All our public AngelList syndicates have been oversubscribed and are now closed. The full $3.5m is now committed. What’s left is for us to finish the due diligence process with our lead investor (Collaborative Fund) in order to hopefully close out the funding, then have the money wired. We’ll update you once this is all done. Than
You get a ton done when you’re at your computer, speeding away on the day’s social media strategy. Might there be a way to wring some productivity when you’re away from your desk? Mobile apps and tools can make it so a marketer’s entire day is filled with opportunities to connect, engage, and share. You can get more done while commuting, lounging, waiting, and any time when you’re not tethered to a desktop or laptop. Which apps are best for social media marketers? I gave a huge number of the
Author of Hooked: Building-Habit Forming Products, Nir Eyal, stopped by Bufferchat to discuss how the Hook framework applied to marketing and social media. For the full Storify summary of the Twitter chat, click here. Keep up with the latest news and upcoming #Bufferchat by joining our Google+ Community. What are the components of the Hook model? From Nir: * “A “hook” has 4 parts: trigger, action, reward and investment” * “…through successive cycles through these hooks, users form habits
CEO of Small Biz Trends, Anita Campbell, joined us for Bufferchat to discuss small businesses and social media. Check out the full recap on Storify here. And keep up on the latest about Bufferchat by going to our Google+ Community. What are some of the biggest challenges trending in small business? From Anita: * “Money is perennial issue for #smallbiz. We bootstrapped all the way — that’s the slow way!” * “Another issue: Need for owners and staff to be more technical. You now have to know
Your sharing schedule is as unique as you. Content finds you when you’re sitting down to work, when you’re flipping through your phone, and when you’re kicked back on the couch. Inspiration comes, regardless of the device you’re holding. How great would it be to schedule and share whenever these moments arrive? We’d love to do our part to help make sharing to social media even easier, from wherever you are. We’re excited to deliver even more of our simple-to-use Buffer app that fits the way yo
Since the Apple Worldwide Developers Conference in June, I have been working hard on our iOS 8 update. And now, the new Buffer for iPhone and iPad is live to all our customers! Not only have we added support for the amazing new features available to us in iOS 8, but we’ve added universal support for iPad for the first time. Download the free app for iPad and iPhone! I thought I would publish a little inside look at the additions to Buffer for iOS for v4.0—including some things you might n
How long should my tweet be? Or my blogpost? Or my headline ? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful. Along with all the best tips on optimal lengths for tweets, blogposts, h
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them. I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list. See what I learned in the post below, and add your favorite uses in the comments. 2
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure. Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update. What feeling does your update impart? How does someone feel when they read your update? These are big, ethereal questions, and significantly different than discovering great content and finding the best litera
One of the things that has fascinated me most about ancient Greece and Rome has always been the idea of oracles. If you’ve seen the movie 300, you might remember the scene in which Leonidas has to consult the oracle, which will decide whether the Spartans will go to battle or not. You can almost grasp the frustration of the Spartan king. He’s not in control. He has to rely on the priests and only the priests are able to understand the oracle’s advice. He feels powerless, as he has to follow wh
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social medi
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media stra
Happy October! In September, our entire team traveled to New York, NY, to work and play all together for our semi-annual company retreat. (Retreats occur every 5 months, so that they fall on a different month each time. This alleviates one of the challenges of scheduling everyone to travel. This way, if retreat falls over an important personal date or event like a family member birthday, it will change the next year.) Similarly to April, this put a big dent on our customer service numbers. We f
Erik Fisher, an author, podcaster and community manager at Social Media Examiner, stopped by #bufferchat to discuss Facebook marketing tips and engagement! Check out the full Storify recap here! What role does Facebook play in your community strategy? From Erik: * “ Most likely your largest group of followers on one social network: Facebook. You can’t ignore it even if you’re frustrated.” * “ Don’t JUST post great content on Facebook, engage with those who like, share and comment
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make social media easier, and written a ton of helpful, actionable content. Many others have just as much—probably even more—awesome content sitting in the archives. If you’re just starting out, you’ll get to this point, too. When your archives are bursting with content, it could ve
You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing. And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterparts. Instead of instilling policies to try to prevent team members from using social media at work, more and more companies are incorporating their employees’ social media enthusiasm
A few months ago, Joel discovered a fascinating book that he shared with all of us on the team. The title of the book was “The Decision Maker ” and it proposed a radically different idea to how companies are run. In short, it put traditional management on its head. Instead of higher-ups making decisions, often far removed from the real problems that
Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right from the get-go, no need to login or create an account. Just quickly create amazing images super fast. You can try out the first version of Pablo right now – no login
How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting. That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve. Have you ever felt a bit unsure when coming up with goals for your
When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features. We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Share to multiple profiles in one click with Groups Imagine you’ve got an update to share with your Twitter, Facebook, and Google+ followers. Imagine you typically share the