All posts - page 38
A collection of 2,598 blog posts
Android 10 is officially here! On 3rd September it began rolling out for pixel devices, so we wanted to be sure that our app was ready to serve our users who would have Android 10 installed on their device. When these OS updates come around, as developers we sometimes don’t know how many changes we’re going to need to make to our applications. When Android Marshmallow was released, permissions changes were quite a big thing for many applications. As we move our way through versions up to Android
I am the kind of person who really thrives on lists. On the blog, we’ve written about lists as both a key element of a daily success routine as well as a vehicle for accounting for your productivity each day . Personally, I make lists of tasks every day in Todoist, and I also keep an ongoing list of my goals. There’s one group of lists I make in particular that I classify as “career lists.” There are fi
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their mess
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new bu
One of our values at Buffer is to improve consistently, so we focus a lot on learning. Up until recently, a Buffer perk we were pretty proud of was our learning and development stipend . This fund gave each teammate $20 per month, or $240 a year, to invest in learning from mediums like tutorials, online classes, or real-life courses. Budget-wise, this worked out to about $20,000 for the year (assuming everyone uses th
Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring, then we think you’ll find a lot to love in this collection of agency advice, tips, and strategy. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration. Keep rea
We held our 10th company retreat this past April and it was a big one! 83 teammates flew or drove to sunny San Diego for a week of work with plenty of team bonding and activities thrown in. We treat everything like an experiment at Buffer, so each team retreat is an opportunity for us to reflect and decide what to keep, what to discard, what to introduce, and what to iterate on. Here are some highlights
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. * In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams * It shipped over one million smoothies in just one year after launching nationwide in the U.S. * More than 100,000 customers now use its service It’s an incredible story. But just how did Daily Harvest transition from solving a meal-prep problem for founder Rachel Drori to being in over 10
Isolation can be a persistent challenge for distributed teams. In our most recent State of Remote Work report , we found that loneliness was the second most common problem remote workers share. At Buffer, we’ve tried to counter this challenge in many different ways , like rotating weekly chats, online team events, and encouraging local meetups. Some initiatives have made a dent, but as we’ve grown the
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact!
Almost exactly two years ago, I wrote this blog post about the next step in Buffer’s social media journey . I described Buffer’s multi-product vision of the future, which included Reply and Analyze . This idea was such a huge vision and change for us as a company, and it’s taken a few years to fulfill it. But now, looking back the vision in that blog post, it’s our current reality at Buffer. W
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any soc
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed . At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts [https://buffer.com/resources/tentree-earth-day-social-media-ca
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part of any Instagram marketing strategy. By adding hashtags to your content you can help your posts to reach new audiences, boost engagement, and pick up new followers. But there’s a problem. One thing we’ve heard from customers time and time again is how difficult it can be to organize, group and save hashta
When we first started out building Buffer, time off seemed pretty simple. We offered unlimited vacation time to use as teammates saw fit. And since we were distributed across the world, teammates could simply decide which holidays they cared about and take them off. Easy, right? Turns out humans are a bit more complex than that. Over time, we learned that unlimited vacation policies statistically see employees take less [http://nymag.
Header Photo byAlexander Andrews onUnsplash When it comes to building android applications, there’s no doubt that we’ll need to include some form of navigation to move between the different parts of our app. With modularisation becoming more and more popular when it comes to andr
With any team, there’s usually the need to sync up. This usually takes the form of a meeting – or a video call, for those of us on remote team. On the mobile team at Buffer, this is what it looked like for us for a long time. We had a video meeting of about 45 minutes every week where we got face-time as a team, got on the same page about work, talked though blockers and challenges, made decisions, and updated one another. While the format of the meetings changed and adapted over time, we
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s why we’re such big fans of quick and efficient marketing graders. You get actionable data, and you get it in seconds. I’ve bookmarked several of my favorites and dug up a handful of other useful gr
What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of da
They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencer
Our annual in-person working retreats are a highlight of the year for many on our team. It’s the one time of year our fully remote team gets to be all together in one spot. Well, most of us. We usually have anywhere from 3-6 teammates who can’t make it to retreat due to pre-existing plans, family obligations, health issues, or other reasons. For those folks, the retreat can be a disheartening time full of FOMO (fear of missing out). Personally, I missed one of our largest team retreats — a
Editor’s note: We’ve just launched Buffer Analyze, Buffer’s Facebook and Instagram analytics tool for online consumer brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. Here’s the inside story of its creation: It took seven months of development and hundreds of emails and calls to make our first $25. But today, two years afte
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: * Likes * Comments * Shares * Clicks * Reach And when you think about multi-platform performance (ac
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from. There’s no shortage of great Instagram apps for marketers. To help you find the best of the best, we’ve tried out dozens and researched scores more. All the apps we’ll recommend below are ones you can download to your iOS or Android device for Instagramming on-the-go (the Buffer mobile app is a favorite of o