Blog - Page 38

A collection of 2,474 blog posts

OverflowAug 9, 2018
Exploring Image Keyboard Support on Android

During a recent hack day we added a bunch of small but impactful features into our application, one of these being integration with the GIF input provided by the Google keyboard. This involved us making use of the Image Keyboard Support (IKS) functionality that was introduced in Android 7.1 (API level 25), this allows us to hook into the media functionality of keyboards and make use of the data that our application retrieves from t

FacebookAug 9, 2018
Why the News Feed is Becoming Less Important for Facebook Pages

Facebook has made some big changes to business Page s in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event P

Where the Buffer Team is Speaking in 2019: Conferences, Meetups, and More

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. We love conferences, and who doesn’t? They’re a great place to connect with like-minded individuals. Over the years as the Buffer team has grown, we’ve not only been attending more conferences, but we’ve started seeing more and more Buffer speakers as well. Speaking has so many benefits for the Buffer t

News and TrendsAug 7, 2018
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. In the spirit of learning, we partnered with BuzzSumo to analyze more th

ReportsAug 2, 2018
Buffer in Q2 2018: Our 9th retreat, GDPR compliance, and being named one of Inc’s Best Workplaces for 2018

MRR $1,498,636 ARR $17,984,388 EBIDTA $1,340,654(+15%) Paying customers 79,665(-2%) Q2 Revenue $4,527,930(+6%) EBITDA Margin 29.61% This quarter was Buffer’s 9th company-wide retreat and it was a joy to get to see the entire team in Singapore for a week. Our People team did an incredible job of creating a relaxing and productive space for the team to gather and it was a week packed with insightful sessions and team-bonding. In addition to being able to spend time together, in Q2 were deep

OverflowJul 30, 2018
Exploring Android on Chrome OS: Optimizing keyboard navigation

Recently I managed to get my hands on a Pixelbook. If you haven’t got one, or even read to much into them, then you’ll be excited to know that they have the ability to run Android applications on them. That means that if you have an application in the Play Store, anyone on Chrome OS can download that app, install it and run it on their device. Whilst in most cases the applications will work out of the box, there are a bunch of things which you can do to improve the experience of your applicatio

PodcastsJul 30, 2018
6 Old School Marketing Tactics That Still Work on Social Media

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS It seems like everywher

OpenJul 28, 2018
More Motivated in Minutes: 5 Science-Backed Tricks To Get You Going

Got a few minutes? Get ready to get more done. Researchers have discovered some quick ways to get you more focused and motivated at what you do so that you can work smarter, not harder. Some of these motivation tips take only seconds to do. Others require that you get out of your chair for a few minutes. All of them are derived from the results of recent scientific studies. For some simple tips and exercises to increase your motivation, we’ll start right now. 1. Strike a high-power pose for

Case StudiesJul 26, 2018
How Car Next Door Use Buffer to Build Trust on Social Media

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin

OpenJul 25, 2018
Out at Work: How I Bring my Authentic Self to Buffer as a Gay Man

There’s a really great saying about how we need to experience some bad times in life to give meaning to the good times. I like Dolly Parton’s take best: “The way I see it, if you want the rainbow, you gotta put up with the rain.” I’m living a life packed with rainbows these days. My husband and I have just celebrated the biggest and most successful Pride in London festival, where I celebrated my community and my identity along with dozens of friends and thousands of allies. I work with a suppo

PodcastsJul 23, 2018
752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their hands full. That’s why we’ve created what we call “Minisodes” on the Buffer Podcast – The Science of So

How to Get over Perfectionism (and Execute on Your Ideas)

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at

Planning A Company Retreat: Things We Did Differently for Buffer’s 9th Retreat in Singapore

Prefer to listen? Here’s an audio version of this post. I still remember the setting: it was a little coffee shop in sunny Scottsdale, Arizona. We were three and a half months into planning the company retreat and a few days into the scouting trip. Nicole and I were knee deep in our notes from a morning meeting with a potential vendor and ideas for the retreat were flying. By that time, we’d narrowed down our initial list of 18 potential retreat cities across the world to just three: Scottsdal

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020. Needless to say

Online MarketingJul 12, 2018
How to Discover Irresistible Content Ideas Using Reddit

💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, work

How We Do Team Benefits As a Remote and International Company

Prefer to listen? Here’s the audio version of this post: Being a remote team and international company comes with a lot of things that are non-traditional, things like getting 80 people on remote all-hands meeting. We’ve talked about several aspects that are quite unique to the business side of an international company, too, like paying employees and when to give people holidays. In this post, we’re going to dive into another big part of working at and running Buffer, which is employee benefits

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!) And while knowing your best time to post is still very relevant, I’m starting to feel that it’s no longer useful to refer to studies on

How to Schedule Tweets to Maximize Reach and Engagement

Even though Twitter has introduced an algorithm to its timeline , most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers , you most likely don’t have the time to wait around and tweet at specific times of the day. Here’s where sch

OpenJun 28, 2018
We Updated Our Core Values For The First Time in 5 Years, Here’s How We Did It

“We believe that it’s really important to come up with core values that you can commit to. And by commit, we mean that you’re willing to hire and fire based on them. If you’re willing to do that, then you’re well on your way to building a company culture that is in line with the brand you want to build.”– Tony Hsieh, November 15, 2010, The Huffington Post Buffer’s founder, Joel , set about identifying his values and the values of the 10 other employees in 201

OpenJun 26, 2018
Here’s Exactly How We Keep Buffer’s Values Strong (Plus a Whole Course on Creating Company Values!)

I was once asked, “How often do you talk about your company values at Buffer?” I think the person I was speaking with was pretty surprised when I responded: “At least once a day!” At Buffer, our values are a blueprint for everything we do. We use them in hiring , in product decision making, in marketing, in overcoming company challenges and in many other situations. We work hard to make sure that our values aren’t just a plaque on the wall –for one, we

OpenJun 24, 2018
Warren Buffett’s Best Kept Secret to Success: The Art of Reading, Remembering, and Retaining More Books

“I just sit in my office and read all day.” This is how Warren Buffett, one of the most successful people in the business world, describes his day. Sitting. Reading. He advises everyone to read more, and that’s certainly a goal we can all get behind. Our personal improvements at Buffer regularly come back to the books we read—how we aim to read more and make reading a habit. I imagine you’re in the same boat as well. Reading more is one of our most common ambitions. So how do we do it? An

OverflowJun 22, 2018
Manage subscriptions with ease using the Google Play Subscription Center

At Google IO this year there was a great session on some new Google Play features to make subscriptions and billing operations easier for both users and developers. The announcements here were also followed up by a blog post here on the Android Developers Blog. Whilst not everyone will be able to make use of all these new features, if you’re providing subs

Self-ImprovementJun 21, 2018
The Ultimate Guide to Becoming Your Best Self: Build your Daily Routine by Optimizing Your Mind, Body and Spirit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle is credited with saying these 15 famous words. And for most of my life…I didn’t believe him. I fought against cultivating good habits and routines because I didn’t want to feel like I had to live my life by other people’s rules. I wanted to be my own person and do my own thing. Besides, keeping a routine was hard work. Know what I discovered? Having no routine or structure is so much more draining mentall