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Understanding Your Audience: A #BufferChat Recap

Nov 17, 2017 5 min readBufferchat

This week on #bufferchat, our community talked all about understanding your social media audience, everything from tools to strategies and best practices. With Twitter moving to 280 characters, we switched from seven questions to six to have more time for conversation.

Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join in to whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

Bufferchat on November 15, 2017: Understanding Your Audience

This week’s stats:
Bufferchat #1 (4 pm AEST): 22 participants; reach of 924,442
Bufferchat #2 (9 am PT): 66 participants; reach of 1,180,287

Q1: What’s the first step you take in finding out who your audience is on social media?

From the community:

See all the great answers to question 1 here!

Q2: What tools are helpful in discovering your audience on social media?

From the community:

See all the great answers to question 2 here!

Q3: What are some of the most important data points that you want to find out about your audience?

From the community:

See all the great answers to question 3 here!

Q4: Does your audience vary widely on different social media platforms?

From the community:

See all the great answers to question 4 here!

Q5: How can learning about your audience guide your social media strategy?

From the community:

See all the great answers to question 5 here!

Q6: Have you learned anything surprising after researching your audience on social media?

From the community:

See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash

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