Blog - Page 26
A collection of 2,510 blog posts
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team. Earlier this year, we decid
With Buffer's brand-new integration you can schedule videos directly to TikTok from desktop or mobile. Plan, create, and schedule content in advance to get more exposure and engagement on TikTok.
It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.
In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Start Page launched in October 2021. Since then, we've made a lot of improvements and have been closely tracking its performance. In all hon
Aneri Shah crowdfunded and directed a documentary while running her company. Here’s why she thinks it’s valuable for business owners to spend time on side projects, and how she makes time for both.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.
The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.
In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.
When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations. This came to a total of $17,966 for this year’s chari
Building a landing page shouldn’t be hard. It shouldn't cost a fortune. It shouldn’t take hours. Start Page helps you create beautiful, free, mobile-friendly pages in 60 seconds. And as of today, you can add GIFs, YouTube vids, Spotify songs, and more.
We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.
It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.
Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.
Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.
75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.
Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.
Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.
Every year we increase our entire team’s salaries to keep up with market rates. Here's our why we do this and how it impacts operating expenses.
Jamie Ruden always knew she wanted community to be a big part of her platform for pet parents—but creating community from scratch is no easy feat. Here are the three steps she used to succeed.
At the beginning of this year, we had a chance to explore new asynchronous training ideas for our remote team. Here's how we formatted it and encouraged participation.
A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.