Blog - Page 26

A collection of 2,459 blog posts

Why Damian Fagon Wants More Black People to Become Cannabis Farmers

Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.

Small BusinessDec 20, 2021
21 Small Business Brands We Love

A list of 21 small businesses that have really impressed us this year.

FlowDec 15, 2021
How to Hire a Social Media Manager: Our Exact Process and Job Description

I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.

FlowDec 14, 2021
Inside Sabai Design’s Sustainability Approach to Building a Business

It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur

FlowDec 13, 2021
Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Small BusinessDec 10, 2021
The Stories That Matter for Your Business: A Framework That’ll Help You Influence, Engage, and Connect

Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.

OverflowDec 9, 2021
Load Fonts Fast

At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w

Small BusinessDec 8, 2021
How Small Business Owners Can Find Balance in an Always-on World

If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.

FlowDec 7, 2021
Why Zingerman’s Teaches All Employees About Cash Flow, Revenue, Depreciation, and Expense Management

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.

FlowDec 6, 2021
How Social Media Can Help You Find and Hire the Right People for Your Business

Hiring via social media should be so much bigger than just using LinkedIn. Read on for some insights from Buffer’s Director of People on how both small businesses and growing ones can create a strategy for finding the best talent via social media.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.

FlowNov 22, 2021
A Branding Expert Shares: How to Use Design Templates Like a Pro

Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.

What Employee Ownership Means for Trident Cafe and Booksellers

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode four, and the accompanying unpublished interview, multiple employee-owners of the Trident shared why the bookstore moved to employee ownership and how the shift positively impacted the business.

Buffer NewsNov 18, 2021
New: Access Dropbox, Google Drive, and One Drive From Right Within Buffer

Now, with just a few clicks, you can import content directly into Buffer from Dropbox, Google Drive, and One Drive. Alongside our recent Canva integration — it has become easier than ever to create and publish social media posts without having to leave Buffer.

LinkedInNov 18, 2021
Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn

While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

The Motivation that Led Paynter Jacket Co to Build in Public

Before they ever made a single jacket, Paynter Jacket Co. founders Becky Okell and Huw Thomas talked about iconic jackets on Instagram. To their followers, it was a community to talk about all things jackets. To Becky and Huw, it was product development research. But to the startup world, it’s simply called “building in public.” Originally driven by passion, building in public became Paynter’s recipe for success: By the time the duo launched the first Paynter jac

FlowNov 1, 2021
How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode two and the accompanying unpublished interview, Stephen shared what it’s like to pause on business operations to find your why - even as your business is failing - and use that knowledge to turn everything around.

FlowOct 29, 2021
4 Successful Small Business Owners on the Instagram Campaigns That Really Worked

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

How Chocolate Saved Shawn Askinosie

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one, and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well.

Buffer NewsOct 13, 2021
New from Buffer: Start Page

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

Buffer NewsSep 28, 2021
Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

Buffer NewsAug 17, 2021
Introducing Our Canva Integration: Design and Share Visual Content Instantly

Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.

Content MarketingJul 27, 2021
How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.