Blog - Page 30
A collection of 2,470 blog posts
What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your brand appears on social media. Your style guide will relate to and be part of your overall marketing brand guidelines. It should be a living document that can evolve over time. Bu
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #117) we’re chatting about all of this and more. * For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, feedback, and so much more. * Twitter is a great place to repurpose content. If you’re creating content of any form: videos, b
Can you tell when you’re talking to someone from Buffer ? Absent any Twitter handle or an email “From” name or other identifying element, if you were essentially Internet-blindfolded, could you distinguish between a conversation with one brand versus another? If so, what a powerful impact that brand must have! We’d love to cultivate this type of unified voice and style at Buffer. As part of that journey, we created a company-wide content style guide as a resource on communi
Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform. For example, in June 2018, Instagram unveile
For the past year, my team and I have been building a brand new social analytics solution within Buffer called Buffer Analyze. We’ve done our best to distill research, data, and intuition into a lean, lovable solution, and we’ve been fortunate to find early signs of product/market fit. (Currently, the Analyze beta is open to Buffer for Business customers. You can learn more about Analyze’s social analytics features here [https://buffer.com/analyze?utm_source=open-b
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Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. The problem is a large percentage of websites don’t really support visitors in helping them to find what they want. In reality, most website visits are simply ignored — that was excusable a couple of years back, but not so much now. People in 2018 don’t want to have
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Neuromarketing. Sounds fairly complicated, doesn’t it? Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your own products or serv
Diversity and inclusion is one of the most important areas for us as we grow our company. We’d love to help others embrace it as well. In addition to all the benefits we’ve seen — innovation, product quality, unique perspectives, team morale, success — we believe in diversity and inclusion because it is the right thing to do and is the type of future we want to build toward. This article contains a lot more detail on the subject as well as specific strategies and tactics that you can imple
Highlights: * We spent $93,653 in August 2018 * We spent $3,041 on ads. We budget $4,000 per month (total!) * We spent $3,151 on software tools (our stack includes 28 paid tools) * Grab your free marketing budget template Tweet this ☝️ When I first started managing our marketing budget, I was a bit over my head. To put it mildly. What software were we actually spending money on? I didn’t know. What made sense for a monthly ad spend? Not sure. How much should we budget for the followi
As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,
* Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. * Understand how to amplify blog content by reverse engineering social media videos that your audience will love. * See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. Today, businesses are faced with an ever-increasing amo
Facebook now has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips
In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people. Is it the end of organic reach on social media? I don’t think so. Yes, the (average) organic reach on social media has been falling over the yea
As a globally distributed team , one of the most interesting things to experiment with is how we collaborate and innovate when we’re all spread out. A couple weeks ago, we tried out that stalwart of engineering innovation – the hackathon! In researching hackathons, it was clear we needed to rethink a lot of the traditional structure … particularly this: As a remote team, we couldn’t all be in a room together, ordering in food and grouping around a laptop.
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: * Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social behemoth. * Vertical video is gaining momentum and now is the time for businesses to jum
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories [https://buffer.com
Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook . In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned from our own paid Fa
Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized by Snapchat, has changed the social media landscape. The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution. More than one billion p
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: * How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. * Instagram is testing a brand new stand-alone shopping app that could
* Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. * Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. * The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Facebook and
The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4. To help, we’ve put together this Q4 content calen
Imagine a world without Slack .. Weeping, mourning, and gnashing of teeth, right? Slack is a ubiquitous part of so many workplaces. The real-time messaging and communication app has become the go-to for so many remote workplaces , distributed teams, and offices. Buffer , included. It’s also been a point of contention in our always-on, always-connected “alerts” culture. Are we too reliant on Slack? Many [https
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Soci