All posts - page 11
A collection of 2,591 blog posts
Learn how this e-commerce beauty founder is using Meta’s Advantage+ shopping campaigns to find new audiences and improve ad performance.
A step-by-step guide to using AI to help you create Instagram posts, including photos, captions, and videos. Here are all the tools you need to create your post from scratch.
Instagram marketing can be…overwhelming (to say the least). It’s become one of the most fruitful social media platforms for small businesses and yet — it’s one of the hardest channels to grow on. So many “hacks to grow on Instagram” are outdated, unrealistic, and sometimes just a bunch of gobbledygook. In this article, I’ll break down how you can form an Instagram marketing strategy that actually works and some handy tips that successful creators and businesses on the platform follow (that you
Pinterest is the underdog of all social media sites. * It marries the social media aspect with a visual search engine * It’s one of the most rapidly growing social media platforms * It gives you a fertile ground to grow your website traffic If that wasn’t enough, Pinterest ads also give you twice as much return on ad spend (ROAS) compared to other social media marketing channels. Pinterest advertising is also more cost-effective than other digital marketing avenues. Given all the benefits,
Want to become a video content creator and make money from your content? Here are 6 practical methods you can use with examples.
In this article, we’ll cover TikTok carousels – what they are, what they look like, and why you should make them.
Buffer will continue to support publishing to Facebook Groups using mobile notifications. Here's how it works.
The specific practices and prompts I use with ChatGPT to support my ADHD. Any business owner, whether neurodivergent or not, can benefit from using these tools to stay organized and productive.
In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.
Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.
In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Absolutely everything you need to know about TikTok hashtags: how to find them, how to use them, and the best TikTok hashtags of 2024.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.
In this article, we've curated the top five graphic design trends for social media branding in 2024.
In this article, we explore seven ideas to inspire LinkedIn content for B2B companies.
There are plenty of alternative social media management tools out there, many of which are on par with — and some a bit better than — Hootsuite. Here are some of the best options.
When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.
If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.
As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to.
Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.