All posts - page 11
A collection of 2,598 blog posts
Valerie Moore's second run at growing an Instagram following was a roaring success – here's how she did it.
Learn LinkedIn best practices from this business owner’s content experiment, plus steps to test and optimize your own posts.
As an Instagram user, you have the power to spot fake accounts and take them down, and in this article, we explore how to do that.
Here are 6 ways to remove the watermark on your TikTok videos so you can cross-post them to other platforms.
Learn how this local bookstore owner manages different revenue streams to support her business goals without taking away from her core mission (or burning herself out).
A step-by-step guide to creating your own social media content calendar, expert guidance on why you need a social media calendar, plus the system we use in our marketing team at Buffer.
Create your own social media calendar with a step-by-step guide, or use this free calendar template to get planning right away.
In this article, learn about LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required.
Everything you need to know about how affiliate marketing works, how to join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.
Learn how this e-commerce beauty founder is using Meta’s Advantage+ shopping campaigns to find new audiences and improve ad performance.
A step-by-step guide to using AI to help you create Instagram posts, including photos, captions, and videos. Here are all the tools you need to create your post from scratch.
Instagram marketing can be…overwhelming (to say the least). It’s become one of the most fruitful social media platforms for small businesses and yet — it’s one of the hardest channels to grow on. So many “hacks to grow on Instagram” are outdated, unrealistic, and sometimes just a bunch of gobbledygook. In this article, I’ll break down how you can form an Instagram marketing strategy that actually works and some handy tips that successful creators and businesses on the platform follow (that you
Pinterest is the underdog of all social media sites. * It marries the social media aspect with a visual search engine * It’s one of the most rapidly growing social media platforms * It gives you a fertile ground to grow your website traffic If that wasn’t enough, Pinterest ads also give you twice as much return on ad spend (ROAS) compared to other social media marketing channels. Pinterest advertising is also more cost-effective than other digital marketing avenues. Given all the benefits,
Want to become a video content creator and make money from your content? Here are 6 practical methods you can use with examples.
In this article, we’ll cover TikTok carousels – what they are, what they look like, and why you should make them.
Buffer will continue to support publishing to Facebook Groups using mobile notifications. Here's how it works.
The specific practices and prompts I use with ChatGPT to support my ADHD. Any business owner, whether neurodivergent or not, can benefit from using these tools to stay organized and productive.
In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage.
Sending ads by mail may seem like a thing of the past, but this marketer thinks it’s a surprisingly effective approach for e-commerce brands.
In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
Absolutely everything you need to know about TikTok hashtags: how to find them, how to use them, and the best TikTok hashtags of 2024.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.