What is a short-form video?
Short-form video is exactly what it sounds like—quick, engaging clips, usually filmed vertically and under 60 seconds, designed to grab attention fast. You’ll find them across social media platforms like TikTok, Instagram and Facebook (in the form of Reels), YouTube (in the form of Shorts), and even on LinkedIn these days. These bite-sized videos are perfect for today’s fast-paced, mobile-first world and are one of the most effective tools in social media marketing.
Why are short-form videos so popular?
Short-form videos are easy to consume and even easier to share. This report found that 73 percent of consumers prefer to watch short-form videos when learning about a product or service. Social media algorithms love them too, so these videos often get a boost in visibility. They’re perfect for creators and brands looking to quickly connect with their audience and drive engagement.
How do I create engaging short-form videos?
Short-form videos are quick, fun, and incredibly effective—a no-brainer for anyone looking to boost their presence on social media. Here are a few tips to get you started on creating engaging short-form videos:
- Start simple: You don’t need professional equipment to create engaging content. Your smartphone camera is more than enough to start.
- Focus on storytelling: Even with just 30-60 seconds, you can tell a compelling story. Whether it's a product highlight or a behind-the-scenes look, make sure it’s authentic.
- Use trends wisely: Pay attention to trending sounds and formats, especially on TikTok and Instagram. Hop on trends that make sense for your brand.
- Add text and captions: These not only make your content more accessible but can also help boost your video’s SEO.
- Cross post your content: Don’t limit yourself to one platform. Cross post your TikToks on Instagram, YouTube Shorts, and even LinkedIn to reach a broader audience (and easily do this in just a few clicks with Buffer’s cross posting feature!)
Buffer makes it easy to work smarter, not harder with your videos, helping you easily cross-post them to TikTok, Instagram Reels, YouTube Shorts, and more. Here's how →
