Blog - Page 43
A collection of 2,507 blog posts
Lately, every engineer at Buffer has been keeping a closer eye on accessibility. Regardless of the platform Buffer is housed on, be it iOS, Android or the web – we consider it part of our craft to ensure that anyone can use the things we make. Aside from the fact that it opens up Buffer to more users, we also subscribe to the belief that it’s simply the right thing to do. For iOS, that means it’s on Andy and I to recognize
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups . After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook whe
Bias creeps into almost every area of our lives and decision-making, whether we know it or not. It’s not that we’re bad people, determined to pre-judge others. Rather, it’s our brains taking shortcuts that have been created over centuries. That makes it pretty tricky to undo effectively, but there are ways. When I last talked about performance reviews at Buffer here on the blog, I shared that one practice we’ve tried during the review process is t
When your application content reflects the state of data stored on a server, making sure you’re always displaying the most up-to-date state ensures a better experience for the user. Now, this can be achieved by the user themselves but it involves the manual refreshing of content. For example, the user may be required to pull-to-refresh in order to show the latest content in some form of content feed. In any app, this is probably the simpler method to implement, but it’s not the best experience f
Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes
In mid-2019, we moved our community from Slack to a new online home! We still run our Community Host program there. Learn more about our customer community here. Over the past two and a half years, our Slack community has become our central hub for Buffer users and fans to meet, learn and grow together. It’s a vibrant place full of incredibly smart, kindhearted, supportive marketers, and we’re constantly looking for ways to better su
As you may have heard recently, BuddyBuild ended support for the Android platform as of March 1st. When we heard this news there was a lot to think about – after all, we were very happy with what BuddyBuild had been doing for us up until now. What CI will we go for? Does it handle UI testing for us? Will it handle automatic deploys for us? How difficult is it to setup for mobile projects? Does it cater for both Android and iOS? We narrowed our trials down to two platforms CircleCi and Bitrise.
MRR $1,396,138 ARR $16,753,656 EBIDTA $854,325 (-10.81%) Paying customers 78,153 (+2.44%) Q4 Revenue $4,123,913.83 (+7.39%) Cash in bank $5,293,484 (+21.21%) The end of the year always brings about a lot of reflection and this year it also marked many milestones for the team at Buffer. One notable financial milestone for us is that we were able to deliver our first profit-sharing bonus with the entire Buffer team. It was heart-warming and uplifting to hear how each teammate planned to spe
If you want to be successful on Facebook, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content.
This week on #bufferchat our community chatted all about the how and why of creating quality content. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free
Over the last year, my role at Buffer has changed from an individual contributor to a technical leadership role. While the amount of time I spend coding and doing architecture hasn’t changed much, the way I go about the tasks has changed significantly. Instead of being focused on a project from start to finish, I move around projects as needed. Sometimes a team will get blocked on a tricky problem or need to make a decision that could impact oth
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 10TechCrunch, 2017a; TechCrunch, 2017b . Due to its popularity, many
Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 2
If you had asked me a few years ago to picture my future, as much as I’d have liked it to include remote Portuguese Islands, a puppy, a surfboard, and a laptop, I’d probably never have come up with that. It probably would have looked more like business suits and handshakes. I’m really glad it went in the direction of the puppy and the laptop instead. This is the story of how my journey of working remotely led me to traveling the world with my dog, Eca, and what I’ve learned along the way. Ho
We’ve just launched out 2019 State of Social report: Check out the latest social media data, and learnings here. What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 20
Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape 2Chief Marketing Technologist Blog, 2017 . So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for m
How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps (Android [https://play.google.com/store/apps/details?id=o
“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers. At Buffer, we are always excited to experiment with new things , especially around soc
2017 was an exciting year for the Buffer team with some big changes, a few firsts, and some major progress forward. We set a new vision for the company and products , went on our 8th company retreat to Madrid , calculated equal pay at Buffer for the first time, and got to a very healthy place financially, among many other
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: * Are my posts getting optimal reach and engagement? * Do social media platforms penalize 3rd-party tools? * Are 3rd-party tools really worth the cost? These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd
Over the last year my role at Buffer has changed from an individual contributor to a technical leadership role. While the amount of time I spend coding and doing architecture hasn’t changed much, the way I go about the tasks has changed significantly. Instead of being focused on a project from start to finish, I move around projects as needed. Sometimes a team will get blocked on a tricky problem or need to make a decision that could impact other teams or request technical mentor-ship to level u
After the release of our boilerplate projects over on GitHub , one of the main discussions that I’ve noticed taking place and had with others is around the mapping of data models between layers. Now, this conversation hasn’t just occurred around our boilerplates – I’ve noticed that it is one that often comes up when talking about Clean Architecture or Android apps in general. And to be honest, it can be sometimes hard to kn
The end of the year is a wonderful time to focus on reflection and self-care. These are things we’ve been very mindful of at Buffer in the past few years. Everything from encouraging more vacation time to having summer hours have been top of mind for us in creating a company focused on healthy and happy employees. Often times the year flies by so quickly that people don’t take enough vacat
We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them. Plus, you’ll also learn about o