Blog - Page 43
A collection of 2,517 blog posts
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds. Sounds easy? But where do you start? In this guide, you’ll learn step-by-step how to create short social media videos
This week on #bufferchat our community chatted about the State of Remote Work , discussing what it’s like to be a remote worker in 2018. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science . We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results . But one thing w
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer
Our daily routines can make a huge difference to how healthy, happy and productive we are. I’ve recently tried adjusting my own routine in the hopes of getting more done and wasting less time in-between tasks or activities. While it’s important to understand how your own brain works and what routine will suit your body best, I always find it interesting to see what works for others when planning something new for myself. Amazing routines of 7 successful entrepreneurs In the hopes of
Ever since iBeacons were introduced by Apple in 2013, I’ve been interested in using them in an app. So much so, I ordered some of the very first beacons in the form of an Estimote developer kit . I got them in hand and unfortunately didn’t come up with a project to use them on. However, recently I’ve been working on a side project that would benefit from the enter/exit features of beacons and geofences. Playpal and Beacons PlayPal
Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. What comes to mind when you think of remote work? In our experience, it’s not only one image. Remote work comes in many different shapes and sizes. We are a fully distributed team at Buffer, meaning that we have no office and everyone chooses to work from where they’re happiest: both geographically (we have teammates across the world) and functionally (we hav
Instagram now has more than 800 million monthly users and sky-high user engagement levels . And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business 2Instagram , 2017. I know we are at Buffer! Lately, we’ve been sharing,
Have you ever been in a meeting where you felt the electricity in the room change based on a single sentence? Words are incredibly powerful: even a solitary one can win you over, put you out, set your boundaries, and change how others perceive you. With this kind of power, it’s in our best interest to try to understand the science and psychology of words. I went hunting for some of the top words and phrases that motivate people to be creative, work together and build relationships. These are
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed
This month I celebrated my four-year anniversary of joining the Buffer team – or “Bufferversary,” as we fondly call them. All work makes an impact on you, as you learn new things, make friends, and grow in your confidence at the job. I’ve been lucky enough to have many memorable roles, and I’ve taken something from all of them. But my work at Buffer? That’s something else altogether. It’s mind-boggling to think of the impact Buffer’s culture and values [https://buffer.com/resources/buffer-valu
Lately, every engineer at Buffer has been keeping a closer eye on accessibility. Regardless of the platform Buffer is housed on, be it iOS, Android or the web – we consider it part of our craft to ensure that anyone can use the things we make. Aside from the fact that it opens up Buffer to more users, we also subscribe to the belief that it’s simply the right thing to do. For iOS, that means it’s on Andy and I to recognize
When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups . After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook whe
Bias creeps into almost every area of our lives and decision-making, whether we know it or not. It’s not that we’re bad people, determined to pre-judge others. Rather, it’s our brains taking shortcuts that have been created over centuries. That makes it pretty tricky to undo effectively, but there are ways. When I last talked about performance reviews at Buffer here on the blog, I shared that one practice we’ve tried during the review process is t
When your application content reflects the state of data stored on a server, making sure you’re always displaying the most up-to-date state ensures a better experience for the user. Now, this can be achieved by the user themselves but it involves the manual refreshing of content. For example, the user may be required to pull-to-refresh in order to show the latest content in some form of content feed. In any app, this is probably the simpler method to implement, but it’s not the best experience f
Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. In an attempt to improve the Twitter experience, the team at Twitter has gradually introduced changes
In mid-2019, we moved our community from Slack to a new online home! We still run our Community Host program there. Learn more about our customer community here. Over the past two and a half years, our Slack community has become our central hub for Buffer users and fans to meet, learn and grow together. It’s a vibrant place full of incredibly smart, kindhearted, supportive marketers, and we’re constantly looking for ways to better su
As you may have heard recently, BuddyBuild ended support for the Android platform as of March 1st. When we heard this news there was a lot to think about – after all, we were very happy with what BuddyBuild had been doing for us up until now. What CI will we go for? Does it handle UI testing for us? Will it handle automatic deploys for us? How difficult is it to setup for mobile projects? Does it cater for both Android and iOS? We narrowed our trials down to two platforms CircleCi and Bitrise.
MRR $1,396,138 ARR $16,753,656 EBIDTA $854,325 (-10.81%) Paying customers 78,153 (+2.44%) Q4 Revenue $4,123,913.83 (+7.39%) Cash in bank $5,293,484 (+21.21%) The end of the year always brings about a lot of reflection and this year it also marked many milestones for the team at Buffer. One notable financial milestone for us is that we were able to deliver our first profit-sharing bonus with the entire Buffer team. It was heart-warming and uplifting to hear how each teammate planned to spe
If you want to be successful on Facebook, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content in front of more people? And not just any people, the right people — your target audience. In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content.
This week on #bufferchat our community chatted all about the how and why of creating quality content. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free
Over the last year, my role at Buffer has changed from an individual contributor to a technical leadership role. While the amount of time I spend coding and doing architecture hasn’t changed much, the way I go about the tasks has changed significantly. Instead of being focused on a project from start to finish, I move around projects as needed. Sometimes a team will get blocked on a tricky problem or need to make a decision that could impact oth
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 10TechCrunch, 2017a; TechCrunch, 2017b . Due to its popularity, many
Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 2