All posts - page 16
A collection of 2,591 blog posts
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live ca
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.
Imagine forming a group chat with your audience. Like-minded people with a common interest share their struggles, others respond with helpful solutions, and everyone feels like they belong. A Facebook Group is exactly that — building a community of your followers and bringing them together. It’s a direct line to your audience without worrying about algorithms or organic reach. In this article, we’ll cover Facebook Groups from A to Z — how to create, manage, and use them to drum up engagement.
We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.
A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.
There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to
Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.
Instagram Live is your direct line to your audience. There’s no interference from the Instagram algorithm, the whole process is interactive, and you move to the top of everyone’s Instagram Stories. Your engaged followers might even get a push notification (if they have them turned on) that you’ve started an Instagram Live. They’re the perfect addition to your social media marketing strategy. The problem? There are no retakes. If you don’t make the live broadcast engaging and fruitful, you risk
Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it and should be a part of your content strategy. And I’ll be happy to share with you some social media ma
Here are five lessons Laura Martisiute learned along the path of small business ownership
Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.
Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game. Here's a breakdown of what's included: 1. Eight AI Lessons: Dive into the world of AI and learn how to create posts that truly
Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company.
From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.
Here are 50 prompts you can tell AI to generate better social media posts. Reach more fans, engage more people, and generate more followers by stealing these prompts.
Create AI-tailored content, designed specifically for your audience and social network. Available to all (for free)!
Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor
In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how