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Wondering how to get started on Google Business Profile? Then here's your ultimate guide. We've spent over 100+ hours learning what works, and what doesn't, so you don't have to.
Social commerce is creating opportunities for small businesses to reach more consumers like never before.
The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in the advertising. And it even goes beyond purchases — emojis are a fun way to connect with your audience. On mobile devices where emoji buttons and keyboards are common, we can easily use emojis in our messages, tweets, and social media. But what if you’re working from a desktop and hoping to add an emoji or two to a message? We’ve got a few little-known
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build
Summary We’ll walk through 9 very different but effective social media goals, and for each goal we'll share relevant metrics to track and how to measure your results. You will learn * How to set social media goals that drive results for your brand * Nine key metrics to consider for social media marketing * Tracking tips, formulas, and tools for keeping track of your social media goals Listen to this post as a podcast: The thing we love most at Buffer is to help you succeed at social
Editor's note: This post references an old Buffer tool, Reply, which has since been sunset. Read more about the decision to sunset Reply here. When you ask a brand a question on social media, how quickly do you hope they will respond? According to a research of 1,000 American consumers, 85 percent expect an answer on Facebook within six hours. (Fun fact: To earn the Very Responsive badge for your Facebook Page, you need to respond to 90 percent of the messages you receive and to respond withi
Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned from our own paid Facebook campaigns. However, one of the biggest factors in the success of an ad is the content itself. And since it can be a real challenge t
Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. Oh, and having a second set of eyes for proofreading always help too 🙂 So how do you go about working with a team to exe
Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned before in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligne
This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. The retweet function has been a favorite way of ours to give appreciation and acknowledgment to the tweets we love. And we’ve often wondered: What happens when we love a lot of tweets? Or when we find an awesome tweet at an odd hour? Being able to schedule your retweets gives you an awesome opportunity to show your support and engagement for other people’s tweets—
Twitter is the most awesome place to be, I’ve found. But looking back to when I started out, there were lots of things I didn’t quite understand. Recently a few people approached me and asked a few questions that for most of us are so normal that we wouldn’t even think about them. Yet, it made me realize that many things on Twitter aren’t quite self explanatory. So here are a few quick clarifications to make it a little easier to get started on Twitter: 1.) What happens if I put an “@usernam