Kevan Lee
Former VP of Marketing @ Buffer
A collection of 251 posts by Kevan Lee - Page 11
Of the many email statistics that blow my mind, I think this one wows me the most: Email reaches three times more people than Twitter and Facebook combined. That’s a lot of people! (3.6 billion or so.) Clearly email marketing deserves your time and attention. And like any aspect of marketing, there can be a learning curve to discover the ins and outs and best practices. Hopefully these answers to ten of the most common and important email questions can make the learning curve a little less st
Seeing your name in the phone book used to be the ultimate, I remember it clearly. As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page “L” alongside my fellow human adults. I’d crack open the new Yellow Pages, thumb through the Lees, and lo and behold, there I’d be. A celebrity. My Yellow Pages dream has vanished. Now it’s all about Google. I want my face on a Google search results page. The ticket to my desired Internet
The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in be
What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That’s the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a well-used style guide. You may not even notice the hundreds of subtle decisions that make browsing a blog seamless, but know
How would you like to be able to recall the name of a client or associate you just met? How would you like to go to the bank and not fumble for your account number every stinking time? Everyday scenarios like these are classic examples of our need for memorization. The function of memory has so many more applications, too—public speaking, schoolwork, studying, research, the list goes on and on. Memorizing is a key function in so many areas. Imagine if we could be better at it. Would you belie
Understanding the psychology behind the way we tick might help us to tick even better. Many studies and much research has been invested into the how and why behind our everyday actions and interactions. The results are revealing. If you are looking for a way to supercharge your personal development, understanding the psychology behind our actions is an essential first step. Fortunately, knowing is half the battle. When you realize all the many ways in which our minds create perceptions, weigh
It is Thursday afternoon. Hump day. You are being humped. The one thing you wished to accomplish today remains unaccomplished, sitting there as a painful reminder of your failure, goading you to check Tumblr just one more time. You lack motivation, clearly. This is not a problem you would have with, say, video games. And there’s your answer! Turning repetitive tasks into games is the secret sauce to getting things done. You’re not alone in thinking so. Gamification, the collision of gaming cu
“Customers may forget what you said but they’ll never forget how you made them feel.” ~ Anon Welcome to the first Happiness Report of 2013! Each month we share how we are managing support here at Buffer, as well as take a look at how happy people are when using our product. We walk through what worked well, what perhaps didn’t work so well, as well as mention new things we’re trying as we push to improve how we deliver support and happiness. A look at our numbers in January Digging straigh
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways Well hello there! January has zipped by super fast but there’s just enough time left to share with you our third Happiness Report and dive into how we managed support during December and also how happy people are when using Buffer. We’ll walk through what worked well for the team here at Buffer, what perhaps didn’t work so well, as well as new things we’re tryin
“Customer service is not a department, it’s everyone’s job.” ~ Anonymous It’s hard to believe another month has skipped by and it’s already time for our second Happiness Report, where we examine how happy people are when using Buffer. The first one was already super insightful and we made a lot of changes with the learnings from it. Especially with your great comments and suggestions! Before the holidays kick into high gear, we want to take a look back over Buffer support through November – wh
What does it take to be productive? It’s a question I often ask myself and to be honest I don’t have a great answer for it yet. One key discovery I’ve made over the past year or so is that I need to have great habits in place. That’s why I’m working on a solid running routine and on a set wake-up time and sleep time. These things have been incredibly helpful for me and I know both Joel and Leo have discovered the same. One other realization I had is that, as I now spend so much of my day worki