New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Ash Read

A collection of posts by Ash Read


A collection of 111 posts by Ash Read - Page 4

News and TrendsApr 29, 2016
This Week in Social: The Latest News, Trends and 5 Eye-Opening Stats You May Have Missed

The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week. From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week. Let’s get started! What’s new in social this week Want to jump to a particular story? Try clicking one of the headlines below: * Facebook reaches user milestone

AdvertisingApr 27, 2016
How to Get Your Ideas to Spread with Influencer Marketing

When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them person

Millenial Marketing Superstar Everette Taylor’s Top Snapchat Tips

This interview is an excerpt from our Complete Guide to Snapchat, originally published on February 23, 2016. Snapchat is one of the fastest growing and most exciting social networks for marketers at the moment and the app now boasts over 100 million daily active users and 7 billion video views, daily! But with any growing social media platform, it can be a little hard to figure out where to get started. In order to deliver the best, most actionable Snapchat tips, we teamed up with Everette Tay

Facebook Instant Articles: What They Are, How They Work and 5 Things You Need to Know

Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started. The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference. A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality conte

The Biggest Internet Phenomenon Since The App Store: How Messaging Apps Are Changing Social Media

With the rise of messaging apps and bots, the way many of us use social media to share and interact is fundamentally changing. As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is. This is a change that will challenge everything we’ve learned about social media over the past decade-or-so. Until now, stand

The Law of the Double-Peak: How to Maximise the Marketing Potential of Any Social Network

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social network’s progression. If you look closely at the evolution of the biggest social networks out there, a trend emerges and two clear periods of opportunity stand out for marketers. We call it the law

Snapchat Chat: Everything You Need to Know About Snapchat’s Excellent Messaging App

Snapchat is growing up pretty quickly. What started out as a way to share photos that self-destruct in 10 seconds, has evolved into one of the most complete and engaging communication platforms on the market today. On March 29, Snapchat unveiled a major overhaul of its chat platform, enabling a whole bunch of new multimedia options for users. For the first time, users can now make audio and video calls through the app, as well as choose from over 200 stickers to send in messages and simultaneou

AdvertisingMar 29, 2016
Facebook Delivery Insights Will Help Marketers Get More Value From Ads (Plus How Ads Get Shown On Facebook)

Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive. The social network delivers ads to its users based on bid price, ad quality and user interest,  evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value. According to Face

The Always-Updated Guide to Social Media Logos

Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should be it be? etc, To help you save time, we put together this resource to keep you updated on the latest social media logos. Alongside the most recent logos for Facebook, Twitter, YouTube and more, we’ve also included the k

News and TrendsMar 21, 2016
Twitter Turns 10: Reflections and Learnings from 10 Years of Twitter

On March 21st, 2006, Jack Dorsey set up his twttr. What followed over the past 10 years, as Twitter has evolved has undoubtedly changed the way we communicate, and in some ways changed the world. just setting up my twttr — Jack (@jack) 21 March 2006 From the Hudson River plane crash , and Obama’s four more years [

News and TrendsMar 15, 2016
Instagram is About to Change in a Huge Way: An Algorithm Based Timeline is Coming

Instagram is about to change in a massive way. The photo and video sharing app is taking a page from Facebook using an algorithm based timeline . This means that photos and videos shared to Instagram will no longer appear in chronological order and will instead appear based on the likelihood you’ll be interested in the content and your relationship with the person posting. The change could mean that if your best friend posted an image while you w

AdvertisingMar 15, 2016
Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

Pinterest has released a new set of advertising tools for small and medium sized businesses. These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. Pinterest users regularly save their favorite Pins (including adverts!) to their own boards,

News and TrendsMar 8, 2016
How to Start Creating Facebook Instant Articles for Your Blog: Facebook and WordPress Team Up

Facebook has opened up Instant Articles to publishers —of any size, anywhere in the world. This post guides you through how to connect your WordPress blog and Facebook Instant Articles. To make publishing to Facebook easier for the 25% of the web that uses WordPress , Facebook has teamed up with Automattic, parent company of WordPress, to build a free plugin for Instant Articles. This plugin enables anyone with a WordPress bl

News and TrendsMar 7, 2016
Google Debuts a New Way to Share Content In Search

Google has started to experiment with an entirely new, almost Twitter-like format of search results. These results could eventually allow any celebrity or business to have a content feed built directly into Google Search results. The new results, which have been rolled out for US presidential candidates and selected small businesses, feel like stripped out versions of Google+ posts and have been given prominent positions on search result pages. The product is being positioned as an “experiment

News and TrendsMar 2, 2016
Facebook Now Ranks Live Videos Higher in the News Feed (Plus A Quick Guide on How to Use Facebook Live Video)

The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video

Tips / How ToMar 1, 2016
Making Waves: A Guide to Getting Started With Social Audio on Anchor

Social media has evolved to become inherently visual, with text, video, and photos dominating on almost every platform. Sharing a great looking photo on Instagram is quick and easy, as is sharing a video to Facebook, but until now, creating and sharing audio content has been very difficult. Anchor is looking to change that. Anchor is a free iOS app that makes it easy to broadcast short audio clips in seconds. Listeners can talk back, sparking instant group conversations.

Facebook Reactions: Meet Facebook’s New Supercharged ‘Like’ Button

Your Facebook newsfeed is about to get a whole lot more meaningful. After nearly a year of testing in various markets around the globe, Facebook has now released their new, supercharged ‘like’ button. For the first time, Facebook users globally can now react to status with more than just a thumbs up. Facebook Reactions enable you to express yourself with five additional emojis, alongside a “like.” The new Reactions are: ‘love,’ ‘haha,’ ‘wow,’ ‘sad,’ and ‘angry.’ Curious to learn more about t

News and TrendsFeb 18, 2016
Everything You Need to Know About The Latest Twitter Features (And Some Thoughts on Its Future)

This post originally published on February 18, 2016. We’ve updated it here with the latest change to Twitter’s algorithm-based timeline. Over recent months, there has been a lot of debate about the future of Twitter. Growth has halted, share prices have fallen, and some are even saying #RIPTwitter . With all that in mind, the future of Twitter still feels extremely exciting, though. It feels like something big is afoot. And in order to kick

Tips / How ToFeb 15, 2016
11 Facebook Tips, Tricks and Facts You Probably Don’t Already Know

Over 1.5 billion people regularly use Facebook. And as the social network has grown, the rate at which Facebook shares news, and releases new features and products has accelerated. It can be a little hard to keep up sometimes. With this in mind, I’d love to share 11 Facebook tips, tricks, and facts with you. This post will give you plenty of great stuff to help you get the most out of and better understand Facebook. From why you get shown certain ads and which types of posts get the most eng

Tips / How ToFeb 9, 2016
How to Add and Manage Multiple Accounts on Instagram

Instagram has now released one of its most requested features. The ever-popular photo sharing app announced that following the release of version 7.15 for iOS and Android users will have the ability to switch between multiple accounts. This news is sure to make power users and social media managers jump with joy as managing multiple accounts for brands (or your pets) has been a time-consuming task up until now. Here’s a super-quick guide on how to add and manage multiple accounts on Instagram

AdvertisingFeb 2, 2016
The Ultimate Guide to Facebook Carousel Ads

Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social , these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads. It feels clear t

Tips / How ToJan 21, 2016
How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)

“Could you pop into a quick morning standup, Ash?” “I’ll be there in a minute,” I’d reply. “I’m just finishing up a Facebook post.” As a community manager, most of my mornings would start along these lines. One of the toughest, and most time-consuming, tasks in community and social media management is finding a stream of high-quality, engaging content to share with your audience every day. A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can

ResearchJan 19, 2016
The Deeper Meaning of Emojis: What You Need to Know on How Social Media is Changing Communication

The Oxford English Dictionary’s word of the year for 2015 was in fact not a word. It was the ‘Face with Tears of Joy’ emoji. This one ? You’ll no doubt recognise it – here’s how it looks across different platforms: This feels like a significant acknowledgement that the way a large number of us communicate is shifting. It’s no longer just teenagers or younger people who are using emoji’s, hashtags and neologisms – they’ve reached the mainstream. In this post, we dig a bit deeper into how ou

Guides & CoursesJan 13, 2016
The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience

Every so often a new app will suddenly appear on App Store and get everyone talking. The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine. Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version). We decided to drive below the surface and investigate how Peach