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Ash Read

A collection of posts by Ash Read


A collection of 111 posts by Ash Read - Page 5

Tips / How ToJan 12, 2016
The Secrets To Combatting Content Overload: How To Craft Content People Love

The Internet is becoming increasingly cluttered. In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher). 5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion [

What Does It Mean to Bring Your ‘Whole Self’ to Work?

Life is a mashup of passions, purposes, and pursuits. The role we play at work is only a small part of who we are . Yet often, it’s the only part employers care about. Traditionally, when we arrive at work, we leave something at the office door—and the same applies to getting home. We almost separate into two different personas. In fact, a fascinating study by Deloitte [

News and TrendsJan 6, 2016
10,000 Characters for Tweets: Our Thoughts and The Internet’s Best Reflections on Twitter’s Potential Change

For years, there have been rumours flying around that Twitter would one day remove their 140 character limit. It appears that day could be close, as on Tuesday (January 5th, 2016), Twitter CEO Jack Dorsey gave the biggest hint yet that this may become a reality. In his post Dorsey explains : “We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it.” (Dorsey’s post wa

ResourcesJan 6, 2016
54 Free High-Quality, Beautiful Social Media Icon Sets For Your Website

Are you looking for a free, high-quality social media icon set to bring your website, content or maybe even business cards to life? Every individual and business has their own style and finding the perfect icon set to match can be tough – not to mention, very time-consuming. In this post, we’ve collected 50+ social media icons sets to help save you some time and find the perfect set of icons – no matter what your style! Let’s get right into it. 1. Iconmonstr Iconmonstr has become one of my f

ResearchJan 5, 2016
Does Twitter’s New Share Button Mean Less Sharing? The Data Suggests So: Here’s What You Can Do About It

Social networks are always making updates and tweaks to their platforms. And in a recent update, Twitter removed share counts from their Tweet buttons, affecting many bloggers and publishers. As some data has started to emerge on how the has change affected content sharing on Twitter, we wanted to dive below the surface of this update and see how this change could affect marketers. Let’s get started. Meet Twitter’s new share buttons Like other recent Twitter changes [

ResourcesDec 8, 2015
43 Best Websites To Learn Something New About Marketing

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge being shared online every day. Today I’m excited to share 43 of the best websites to learn something new about marketing. These websites will teach you practically anything you’d like to learn. Ready to dive in and pick up something new? Let’s go! Company Blogs Unbounce The Unbounce blog offers expert advice on landing page and conversion opti

ResearchNov 30, 2015
Why Building An Audience Is So Hard (And Why I’m Still Trying)

It’s easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it’s not that simple. Growing an audience is hard. You have to have talent. You have to put in a lot of work. And there’s no 1–2–3 solution. In this post, I’m happy to share some of our experiences from building an audience at Buffer alongside six key ingredients to successfully building an audience. Let’s get started! Why it’s difficult to build

ResearchNov 23, 2015
3rd Party Facebook Publishing Tools Aren’t Penalized: Debunking An Age Old Social Media Myth

If you search for information on how Facebook’s Newsfeed algorithm treats posts from 3rd party publishing apps, you’ll find plenty of content suggesting that reach and engagement will be lower through 3rd party posting. As a subject very close to our hearts here at Buffer, we wanted to dive in and share our own thoughts and experiences in this area. The TL;DR version, is that posts from 3rd tools are not penalized and will perform just as well as posts shared natively to Facebook. If you’d li

The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)

This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the best. And in some ways there’s absolutely nothing wrong with that. These steps are necessary to get up and running and learn the ropes on Twitter. But, the biggest mistake we’re all making is not using two extremely simple Twitter features to their full potential. Replies and mentions. Replies and mentions are two of Twitter’s most powerful features. T

ResearchNov 10, 2015
A Brief History of Social Media (The Stuff You Probably Didn’t Already Know) And 4 Predictions on its Future

Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma . The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time. It’s truly fascinating. And when you look back, you can see the origins of the current social media revolution can be traced as

Tips / How ToOct 28, 2015
Marketing Automation: How to Scale Things That Don’t Scale

What sets winning businesses apart from the competition? Automation is one edge. The Lenskold Group found that 63% of companies that are outgrowing their competitors use marketing automation. What is an underrated way to drive more conversions? Again, automation. Companies that use marketing automation also see 53% higher conversion rates than non-users, according to the Aberdeen Group. All of which raises the question: What kind of marketing automation are these winning businesses doing? An

Guides & CoursesOct 23, 2015
The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 Ways to Use Them

Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And now it’s just become even easier to gather opinions from your audience on Twitter. With the release of its new Polls feature (available to all Twitter accounts in the coming days), you can now create super-simple polls directly on Twitter with just the click of a button or a tap on your phone. We can’

Tips / How ToOct 20, 2015
The 21 Social Media Conversations You’re Going to Face: How to Master Them All

On social media—whether you’re a business , a brand , or an individual—you’ll likely come across plenty of different conversations — each presenting a unique challenge. For instance: How do you appease an angry commenter? How do you handle a technical question? What to do with a troll? It can feel overwhelming. If you take a step back and examine the emotions

Tips / How ToOct 13, 2015
How to Understand and Maximize Your Reach on Any Social Network

Have you ever wondered what percentage of people actually see your Tweets or Facebook posts? The data shows it can be as low as 2%. This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%. When you work hard to produce and share great content, it’d be great if people could see it! I’m excited to share some things we’ve found that can help your content break through and re

Tips / How ToOct 7, 2015
Formatting Secrets of Content That Gets Shared

I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers. In 30 minutes, you can only take in so much. Some posts I read thoroughly, others I open and close again within a matter of seconds. My favorite ones, I load into Buffer and share. Often, my decision to read a post and then subsequently share it relies a lot on the formatting: Is it easy to read? Can I scan through? In this post, I’m excited to share with