Case Studies
A collection of posts on Case Studies
Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow Passionfroot's following on Instagram and LinkedIn.
Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
Influence Media is a creative marketing agency based in the UK. Here's a look into how they use video and Buffer to bring their clients' stories to life.
In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.
In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.
In this post, we give you a behind-the-scenes look at how Blume, a fast-growing skin, body, and period care brand, has mastered the art of marketing and selling to Gen Z.
Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. * In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams * It shipped over one million smoothies in just one year after la
Only 10% of customer messages are answered on social media . Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and m
There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Specifically, vertical video vs. square video. While we know that square video (1:1
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. Chances are you’ve come across Nike on Instagram at one point or another. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). As you might imagine, t
In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together. But a chance discovery in a Tokyo stationery store changed everything for the couple. “We stumbled upon a shelf full of stickers made by B-Side Label,” Remi explained. “The stickers were extremely high-quality and unlike anything we had ever seen.” The pair purchased a few stickers and didn’t think any more of it until the following day when they
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. “We are a visual brand with a visual product so the image sharing platform makes for the perfect ad channel,” Grace McLaughlin explained to me over email. “We have a loyal community of content creators and brand ambassad
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — we
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. “I never jumped into Instagram as a way to make money. For me, it was much more awareness and follower focused. Instagram was – and still is – a real-time feedback loop for my work. It’s a way to find
Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. “We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provid
* Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. * Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. * The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Facebook and
* Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. * Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. * Social media has helped AJ&Smart’s client base to go global. It was a cold January morning in Berlin, Germany, and Jonathan Courtney was feeling a bit stuck. Nearly six years had passed since he founded design ag
Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one person, one car’ mentality. Now that is an audacious goal. Getting cars off the road, reducing pollution and waste, and buildin
Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and a half years ago we were
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: * Are my posts getting optimal reach and engagement? * Do social media platforms penalize 3rd-party tools? * Are 3rd-party tools really worth the cost? These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd