What is long-form video?
Long-form video refers to content that typically lasts longer than a few minutes, allowing people to dive deeper into topics. These videos are perfect for tutorials, in-depth discussions, and storytelling. Unlike short-form clips, long-form videos can provide more value by offering detailed explanations and engaging narratives. Although YouTube is the go-to platform for watching long-form videos, other platforms like Facebook and even TikTok have also become ideal places for this sort of content, especially when combined with strong SEO strategies.
What is the difference between long-form video and short-form video?
The main difference between long-form and short-form videos is the length and purpose. Short-form videos (usually 60 seconds or less) are quick, snackable pieces of content meant to grab attention fast. They’re great for trends, snippets, or bite-sized information. Long-form videos, on the other hand, allow for detailed storytelling, tutorials, or deeper insights.
How can I create engaging long-form videos?
To keep viewers hooked, focus on delivering high-value content and structuring your videos clearly. Use chapter markers, creative visuals, or subtle animations to break up content and maintain interest (check out YouTube’s Creator channel to get all the best tips). Stock footage can also help make your videos more dynamic.
What are some ideas for long-form videos?
Long-form videos work particularly well when you use the video to teach, entertain or share behind-the-scenes insights. Here are some ideas for your next long-form video:
- How-to tutorials – Teach your audience to master a skill or solve a problem.
- Behind-the-scenes content – Show what happens behind closed doors, from product creation to your daily routine.
- Video podcasts – Record conversations with industry experts or dive into detailed topics.
- Repurpose webinars – Maximize the value of your recorded events by turning them into long-form content.
Buffer makes it easy to work smarter, not harder with your videos, helping you easily cross-post them to TikTok, Instagram Reels, YouTube Shorts, and more. Here's how →
