Tips / How To - Page 6
A collection of posts on Tips / How To
Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle. So how can you keep on top
At any given moment, any one of Buffer’s staff of nearly 30 could be on our social media accounts chatting with customers, answering questions or scheduling posts for the days or weeks ahead . Thanks to Buffer’s social media management tools and the many other awesome tools that help us out, social media is a team effort here. Maybe it’s
This post originally published on February 13, 2012. We’ve updated it here with the latest, newest information and screenshots. How do you get someone to click on your links on Twitter? This seems like one of the most pressing questions I see coming up day in day out. And rightly so. Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter [https://buffer.com/library/be
Many of the social media tips we share—the ways to create a marketing plan from scratch , how to get more followers , how to get more clicks —often focus on the small business side of social media marketing . Now imagine achieving social media success when
What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. BuzzStream and Fractl have collaborated to give you a jumpstart on optimizing your outreach for social traction. We analyzed 220 high- and low-engagement websites from 11 major verticals that produce content. The result? A roadmap for planning fo
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it. And I’ll be happy to share with you some strategies, tips, and tools that can help you get organized a
There are days when I spend loads of enjoyable time writing new blogposts, creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the next day. Or, I need to follow-up with mentions. Or, I need to curate some content. Or, I need to do one of the myriad tasks of a social media manager, and wouldn’t you know it I’m just about out of time. Saving time on social media is a big goa
Most social media experts will say that the core to Twitter greatness is: 1. Providing real value and engaging with others 2. Acting the way you would act in a real life situation 3. Never spamming 4. Building meaningful relationships These foundational concepts are hugely helpful in making Twitter really work for you . And when you’re ready to build on these
I love Twitter . It’s one of my favorite places on the Internet, and one of the few sites I visit more than once per day. There’s so much to see and do that even when I’m not actively tweeting, it’s safe to say I’m reading, clicking links, and favoriting things to look at again later. Up until a few months ago, however, you wouldn’t have known I cared for Twitter at all. Before I joined WebpageFX,
If you’ve read any lists on Twitter tips , whether for beginners or for experts , you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them. I researched the topic and found 23 popular
How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting. That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve. Have you ever felt a bit unsure when coming up with goals for your
When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features . We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Share to multiple profiles in one click with Groups Imagine you’ve got an update to share with your
Social media advice seems to come in two flavors: what to do and how to do it. Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures. I imagine you’ve got your own favorites, too. Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try [https://buffer.com/resources/inbound-marketing-5-year
When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners. Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks. Which features of Facebook, Twitter, and the ot
You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post. I’ve been there before. I think we’ve all been there. Everything that comes to mind seems lame. Slogans, links, articles, quotes, pictures—you have no clue. So you sit there wasting your time. We’re all too busy to afford this wasted time. Social media shouldn’t be a time waster. It should be a money
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper und
If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn. It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy. We all wan
Can one ever have enough Twitter tips? I know I can never get enough of them. Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers. I’ve shared some of my favorite tips before—both for beginners and for intermediates—and we thought it might be fun to tap you all to share your expertise! Below you’ll find some tips from the Buffer community, as well as a f
I manage the family budget with speed and efficiency. My spreadsheets are slick, my workflow is fast, and I’ve learned enough tricks along the way to shave hours off my process. I’ve also never bothered to teach anyone else how I do what I do. Don’t worry, this post isn’t about money management. (Phew!) Rather, I find that it can be hugely helpful to share the tools , tips , and trick
The line between a beginner Twitter user and a seasoned pro is a fine one indeed. The distinction changes daily—sometimes hourly—for me. One minute I feel like I’ve got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know . When I dove headfirst (or feetfirst? either way my eyes were closed) into Twitter, I tried just about everything to find the best
Change is coming to your Twitter profile. Big, beautiful change. Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash. Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works best on this extreme makeover of our Twitter homes. While you wait your turn to find yo
Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice. We don’t want brands talking at us as if we are dollar signs. We want authentic communication. Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not a statistic you can track or a design element you can tweak. Voice goes deeper than that. Ins
There is no one way to create viral content. So many different variables go into a viral post—timing, emotion, engagement, and so many others that you cannot control. There is no viral blueprint. The greatest chance we have to understand viral content is to study the posts and places that do it best, figure out what worked for them, and try it for ourselves. Thanks to some incredible work by the team at Ripenn, we have access to headline analysis from four of the top viral sites on the web—w