Social Media Marketing - Page 18

A collection of posts on Social Media Marketing

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There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of.

Reading time6 minute read

Topic
Flow
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It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Reading time10 minute read

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Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms.

Reading time9 minute read

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This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

Reading time4 minute read

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In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers.

Reading time9 minute read

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Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics.

Reading time7 minute read

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Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.

Reading time8 minute read

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Creating a TikTok account for your small business may feel overwhelming, but it's a great way to expand your brand's exposure and can help customers build a stronger connection with your company.

Reading time9 minute read

Topic
TikTok
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In this article, we cover some of the most interesting TikTok creators — and what makes their content so appealing.

Reading time5 minute read

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A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.

Reading time6 minute read

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Flow
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The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.

Reading time10 minute read

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We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

Reading time9 minute read

Topic
Flow
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For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.

Reading time5 minute read

Topic
Flow
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Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.

Reading time5 minute read

Topic
Flow
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Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.

Reading time4 minute read

Topic
Flow
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Running out of new content ideas is a common pain point. If you’re stumped on what to post, read on for some pointers from Buffer’s Audience Marketer on overcoming that mental block and getting creative with new, engaging content.

Reading time4 minute read

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While you can gain plenty of traction simply by posting now and then, there are tools you may not know about that can improve your impact. Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use.

Reading time5 minute read

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There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

Reading time5 minute read

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Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.

Reading time7 minute read

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There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

Reading time8 minute read