Social Media Marketing - Page 18
A collection of posts on Social Media Marketing
Crafting a effective social media strategies to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, an
Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results. From acquiring new customers to using social
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different,
Ninety-one percent of marketers invested in Facebook advertising last year . And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Ins
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money. Maybe a better
Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. With that in mind, I began studying hundreds of Instagram accounts, researching wa
This week on #bufferchat, we shared some of our findings from our first-ever State of Social Media report . We explored what the industry looks like in 2016, and postulated what could come in 2017. Our community shared more about how they use social media now and how they plan to shift things in the future, as well! Read on to discover all of the awesome ideas and insights that were shared during the chat! Catch our weekly Twitter chat [https://buff
What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, S
In this post, we’ll share exactly how to repost on Instagram. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing f
Update: Twitter has paused its verification program for the moment. We are keen to let you know when Twitter resumes its program and will update this note accordingly. That said, I think it’ll still be good to keep your Twitter account tip-top in the meantime. Here are some ways to maximize your chances at getting verified on Twitter. Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I reall
Anne Mercogliano , the VP of Marketing at IFTTT , stopped by #bufferchat this week to share her insights about using automation to support marketing. During the chat, our community discussed ways to incorporate automation into a social media strategy , awesome IFTTT life hacks , their favorite market
Twitter has just made a big change to the way tweets work. From today, Twitter is cutting back on what types of content will use up its 140-character limit. Now, @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the charact
Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories . Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. This
1/6/2016: We’re excited to share an update to this article about our Snapchat strategy here at Buffer. All of the details are below. In short, we’ve felt encouraged to see the strides Snapchat has made with diversity and inclusivity initiatives, and we’re eager to return to the network! How we came to the decision to rejoin Snapchat In August of last year, we chose to take a break from Snapchat (details in the full article below). Over the course of the last few months we’ve kept up with the t
Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. And like Snapchat, the photos and videos shared in your Instagram Story are ephemeral and can’t be viewed once 24 hours have elapsed. Content shared to stories also won’t appear on your profile grid or in the main Insta
Quick quiz for social media marketers: Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Pl
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper . Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good [https://
If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Tina Fey sums up the feeling nicely: And so I set about with the audacious goal for this post of trying to unravel the great social media mystery of virality: Figuring out the formula for Twitter’s most successful tweets. Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve le
This week in #bufferchat, Buffer’s social media manager, Brian Peters , stopped by to share his expertise all about Instagram marketing . We were super excited to discuss strategies, share advice and swap tips, the day after we launched Buffer for Instagram ! In the chat, we talked about the kinds of posts that get the best engagement [https://buffer.com/library/buffer-for-instagram-how-t
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. Thankfully, we live in a wonderful world where anyone can make the jump from novice to inte
I consider myself a pretty lucky guy. I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future has helped me tremendously along the way. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with ot
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on the most important ones? From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post co
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it?
It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: * How can we best market our new Buffer CultureLab podcast? * What does our audience enjoy on Snapchat ? How can we grow and stand out? *