Small Business - Page 5
A collection of posts on Small Business
It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.
Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.
Typical business advice says the customer should always come first, but Kelly Phillips has found that putting her employees first leads to better customer experiences and a stronger business. Here’s exactly how she’s done that, and the impact it’s had.
Jamie Ruden always knew she wanted community to be a big part of her platform for pet parents—but creating community from scratch is no easy feat. Here are the three steps she used to succeed.
A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.
When you think of someone running three businesses, you probably imagine 80-hour work weeks, but Dawn Scott manages to do it without sacrificing her life. Here are the tools and practices that make it possible to juggle it all.
As the founder of a self-care startup, Meha Agrawal thought she had work-life balance figured out. But after experiencing burnout, she found some new ways to take care of herself while growing her business.
With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.
Here are some factors to consider if you're deciding whether or not to hide likes on your small business's Instagram account.
Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.
Three young brothers launched their very own small business as a way to supplement their allowance and, more importantly, empower their community.
When Rosie Mangiarotti started building her company—innovative undergarments brand, Perkies—she expected it to be hard, but she didn’t expect it to take three years to develop her signature product before selling a single unit. Here’s what she wishes more product-based business owners knew.
For these six women-owned brands, bettering the world in tangible ways is just as important as creating high-quality products.
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
Suann Song set a goal to raise $25,000 on Kickstarter in 30 days. She ended up hitting that in a week and ultimately raising more than $50,000. Here’s how she did it.
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
For small business owners, who are deeply connected to their companies but not the sole defining element of them, it can be hard to know how much personal content to share on a business account. We’re breaking down your options in this guide.
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
A list of 21 small businesses that have really impressed us this year.
I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.