Small Business - Page 2
A collection of posts on Small Business
Meet Megan Halek, whose business is on track to reach $300,000 this year. Read all about it in Open Books, Buffer's series of small business owners giving us a peek inside their books.
Everything you need to know to kickstart a personal branding movement on LinkedIn within your own team or business — and why it's a win-win for both employee and business.
♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover ho
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen.
How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.
This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.
Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits.
Five months after launching, Brendan Aw's creator startup hit four-figures in earnings. In this article, he breaks down how he got there.
Within a year, Alexa Nizam took her side hustle full-time after leaving her salaried job. In this article, she shares some of the lessons she's learned in the process.
"My hand is shaking. How can I draw?" This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach
Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.
Learn the simple strategies this founder has used to encourage clients to recommend his work to others, leading to 70 percent of his agency’s business coming from inbound referrals.
Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.
Learn the step-by-step business design process this founder used to develop a product alongside her customers, helping her de-risk the process and come up with a truly winning idea.
Peggy Dean shares four mindsets that have helped her build a thriving art business as a completely self-taught creator.
My co-founder and I come from a long lineage of high-growth, venture-backed startups. He was employee number 200 at Uber and then led operations at a series A company. I was working as an investor and Entrepreneur-in-Residence in the venture capital world. So, when we came up with the idea for our own company—Bar None Games, which offers virtual trivia and team building events—we could have easily taken the path of raising money to help us scale as quickly as possible. However, we had both seen
Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.
These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.