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Small Business - Page 2

A collection of posts on Small Business

Small BusinessNov 21, 2023
How These Businesses are Posting on Social Media for Small Business Saturday in 2023

For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.

Small BusinessNov 20, 2023
4 Alternative Ways to Approach Black Friday on Social Media in 2023

Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.

Small BusinessNov 14, 2023
5 Tips for Turning Your Social Media Following Into a Paid Membership Community

A community business strategist gives her best tips for monetizing your social media audience through the power of community.

Small BusinessNov 13, 2023
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd — complete with tried-and-tested examples.

Small BusinessNov 9, 2023
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

Small BusinessNov 7, 2023
How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Small BusinessNov 6, 2023
11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels

If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.

Small BusinessOct 25, 2023
From $400 to $180,000: How This Founder Bootstrapped a Six-Figure Business

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Small BusinessOct 24, 2023
How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Here are five lessons Laura Martisiute learned along the path of small business ownership

Small BusinessOct 19, 2023
Bootstrapping a $30 Million Dollar Company: The Strategies Behind Our Decade of Growth

Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company.

Small BusinessOct 12, 2023
Here’s Exactly How This Founder Spent $17,000 to Get Her Tea Business Off the Ground

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Small BusinessOct 3, 2023
How Instagram Helped Me Triple My Business Income — Even Though I Have a Small Following

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.

Small BusinessOct 2, 2023
How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Small BusinessSep 19, 2023
Open Books: The Therapist Turned Coach Who’s Projecting $300,000 This Year

Meet Megan Halek, whose business is on track to reach $300,000 this year. Read all about it in Open Books, Buffer's series of small business owners giving us a peek inside their books.

Small BusinessSep 12, 2023
Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Everything you need to know to kickstart a personal branding movement on LinkedIn within your own team or business — and why it's a win-win for both employee and business.

Small BusinessSep 7, 2023
How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company

♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover ho

Small BusinessAug 23, 2023
Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

Small BusinessAug 22, 2023
Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business

Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen.

Small BusinessAug 16, 2023
Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.

Small BusinessAug 9, 2023
How I Scaled My Small Business From Farmer's Market Stall to National Brand

This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.

Small BusinessAug 8, 2023
How This Freelancer Built a Thriving Career While Navigating Chronic Illness

Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.

Small BusinessAug 2, 2023
How I Built a Profitable Newsletter Business

Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.

Small BusinessAug 1, 2023
I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.

Small BusinessJul 19, 2023
I Worked As Little as Possible, Avoided Burn Out, and Grew My Business

It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits.