Resources - Page 22
A collection of posts on Resources
A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important. If he lived through the age of social media, I’m fairly certain Ogilvy would say something like: On the average, many more people e
The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week. From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week. Let’s get started! What’s new in social this week Want to jump to a particular story? Try clicking one of the headlines below: * Facebook reaches user milestone
What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do it for free ? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content [https://buffer.com/resources/37-tips-resources-building-fine-tuned-content-marketing-mach
This week in #bufferchat, we talked about conveying emotion on social media and strategies for doing so. In the conversation, we discussed what nonverbal communication looks like, how it translates to social media, the impact of emojis and GIFs on social media communication, and a lot more in between! Catch our weekly Twitter chat [https://buffer.com/library/twitter-
Updated 5/4/2016: Added some new insights and learnings into the blog post here on the best times to tweet. We’re so grateful for the chance to learn from the community on this! Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement. As someone who is working on social media marketing strategy or shares frequently to social media, this info would be fantastic to have! We’re always eager to dig u
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them person
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both. One of these agencies, Janu
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools . I’ve collected
Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page , perhaps—something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first plac
This week in #bufferchat, we discussed the future of hybrid jobs in the tech world with the women at the helm of 2020Shift , Ariel Lopez (founder and CEO) and Janel Martinez (co-founder and CCO). In the conversation, we defined what a “hybrid job” is, how hybrid skills impact how we work, strategies for increasing our skill-sets, and more! Catch our weekly Twitter chat [https://buffer.com/librar
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look it appears that brands and companies have it all figured out on social media. Wit
This interview is an excerpt from our Complete Guide to Snapchat, originally published on February 23, 2016. Snapchat is one of the fastest growing and most exciting social networks for marketers at the moment and the app now boasts over 100 million daily active users and 7 billion video views, daily! But with any growing social media platform, it can be a little hard to figure out where to get started. In order to deliver the best, most actionable Snapchat tips, we teamed up with Everette Tay
Some people go to great lengths to find the best ways to share to social media. Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day. This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Market
This week in #bufferchat, we explored using social media for customer feedback with Mandy Yoh of Review Trackers ! In the discussion, we talked about why we share feedback with the products/services we use, the best ways to collect and utilize feedback, and strategies for responding to all kinds of feedback! Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/bufferch
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid
Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started. The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference. A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality conte
With the rise of messaging apps and bots, the way many of us use social media to share and interact is fundamentally changing. As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is. This is a change that will challenge everything we’ve learned about social media over the past decade-or-so. Until now, stand
Update 4/14/2016: F8 is complete and so many great new Facebook features have emerged onto the social media scene. For a top 10 list of new Facebook features, check out our post here ! One of the most highly anticipated conferences of the year, Facebook’s F8 , is almost here! Taking place on April 12 and 13 in Fort Mason, San Francisco, F8 is sure to deliver excitement for marketers, publishers, and developers alike. And if
This week in #bufferchat, we explored our different working styles with our guest Bhavani Esapathi , the founder of The Invisible Labs ! In the discussion, we talked about our ideal working schedules, when/where we’re most productive, and what the future of work could look like. Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for
Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social network’s progression. If you look closely at the evolution of the biggest social networks out there, a trend emerges and two clear periods of opportunity stand out for marketers. We call it the law
We’ve found it to be the case that with social media marketing, you’re either a) doing social in addition to so many other roles, b) doing social for way more than one client, or c) doing social and wishing you had the bandwidth to try bigger and bolder things. The solution? Having more time! Of course, time isn’t easy to come by, which makes finding a good workflow and choosing the right tools immensely important. WebFX runs social media for hundreds of clients, and s
Consistently posting high-quality content is the lifeblood of a great social media strategy. But it’s easier said than done. Not only do you have to post consistently to gain traction, the content has be to timely, relevant to your audience, and engaging. Social media is for conversations after all, not megaphones. Whether it’s a plane in the Hudson River or a crying boy hugging a p
Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog , building a new social media presence , or charting a new business path. And I’m excited to share wh
This week in #bufferchat, our discussion topic was “developing habits” and we explored the first steps to forming new habits, how to maintain them, inspiring resources to help us, and everything in between! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, ju