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The Ultimate List of Product Hunt Collections for Marketers

Jul 30, 2015 9 min readOnline Marketing
Photo of Kevan Lee
Kevan Lee

Former VP of Marketing @ Buffer

Say you want to get started on a new marketing strategy—collecting customer research, or creating cool images, or measuring ROI.

Where do you go first to find the tools that’ll make your job as smooth as can be?

I often turn to listicles and roundups that bundle together a big handful of helpful tools. And this is maybe why I love Product Hunt’s collections so much. Their collections are user-generated tools lists that are easy to browse and simple to find just the tools that I need.

I’m happy to share with you some of my favorite collections, and I went ahead and turned many of the most popular Buffer tools posts into collections also. Hopefully for any social media marketing strategy you’re keen to try next, there’ll be some useful ideas here in these collections!

Product Hunt Collections
Product Hunt Collections tools and marketing stacks

What is Product Hunt?

Product Hunt is a website where new digital products and tools are discovered and upvoted by a community of folks like me and you.

What is a Product Hunt collection?

A Product Hunt collection is a bundle of tools that have been mentioned on Product Hunt, bundled by a common theme.

12 Helpful Buffer Tools Collections

1. Create Beautiful Images for Social Media (collection)

Visuals have been a key part to our marketing strategy both on the Buffer blog and on social media. We’ve seen great engagement with our image tweets and updates, and we’re grateful for some really cool tools that make image creation easy and seamless. Our favorites are included here in this collection.

Create Image Tools

Tools featured here:

  • Coolors
  • Pablo
  • Infogram
  • The Pattern Library
  • The Noun Project
  • Placeit
  • UnSplash
  • Icon Finder
  • Aviary
  • Canva
  • Subtle Patterns
  • Over
  • CloudApp
  • Recite
  • Skitch

For even more image creation tools, see our original post on the Buffer blog: 23 Tools and Resources to Create Images for Social Media

2. The $0 marketing stack (collection)

Free marketing tools get me quite excited. I love the chance to explore and experiment with a free tool to see how it can help me save time or supercharge my marketing efforts. The list of tools in this collection all represent free alternatives to popular paid tools.

Marketing Stack tools

Tools featured here:

  • Charlie
  • Hotjar
  • Medium
  • Google Analytics
  • Buffer
  • Sidekick
  • Peek
  • Segment
  • SumoMe
  • Canva
  • Wistia
  • Simply Measured

For even more Twitter tools, see the original post on the Buffer blog: The $0 Marketing Stack: Free Options to Popular Paid Services and Tools

3. Where to Find Great Content to Share (collection)

Finding great content can be key to a social media strategy if you’re into sharing articles and videos relevant to your brand. We’ve found a few great ways to discover these shareable bits of content, many of which we’ve listed here in this collection.

Find Great Content to Share

Tools featured here:

  • Panda
  • Medium
  • Sidebar
  • Flipboard
  • Growth Hackers
  • Daily
  • NYT Now
  • Nuzzel
  • MediaREDEF
  • BuzzSumo
  • Quibb
  • Prismatic
  • Contently
  • The Latest
  • NextDraft
  • LinkedIn Pulse

For even more Twitter tools, see the original post on the Buffer blog: Always Have an Amazing Link to Share: 25 Newsletters and Tools to Discover Shareable Content and 17 Unique Places to Find Great Content to Share

4. Twitter tools (collection)

We recently refreshed the Twitter tools post on the Buffer blog to include the new tools that have come up since we first published, nearly two years ago. The article mentions 90 tools now (90!), and I’ve added many of the top ones to the Product Hunt collection here.

Twitter Tools

Tools featured here:

  • Pablo
  • Spruce
  • Twindr
  • Stats for Twitter
  • Buffer
  • SocialRank
  • Mention
  • TUNS
  • Daily 140
  • Rite Tag
  • Hash
  • Riffle
  • Share as Image
  • Nuzzel
  • SocialCount
  • TweetDeck
  • BuzzSumo
  • Twitshot
  • Filta
  • Twitteriffic
  • Followerwonk
  • Beatstrap
  • The Latest
  • SumAll
  • Klout
  • Keyhole
  • Twilert
  • Tagboard
  • Seen
  • SocialBro
  • Tweriod
  • Twurly
  • Warble

For even more Twitter tools, see the original post on the Buffer blog: The Big List of Twitter Tools: 91 Free Twitter Tools and Apps to Fit Any Need

5. Facebook tools (collection)

We’ve enjoyed coming across useful Facebook tools here and there—tools that show you benchmark stats for your page, tools that reveal info into your follower demographics, and more. It seems that Twitter tools are a bit more ubiquitous than Facebook, yet there’re still a number of great ones here that can help boost your Facebook marketing.

Facebook Tools

Tools featured here:

  • ShortStack
  • AdRoll
  • Agora Pulse
  • Facebook Page Barometer
  • EdgeRank Checker

Tools featured here:

For even more Twitter tools, see the original post on the Buffer blog: How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers

6. Social media analytics tools (collection)

Measuring the performance of your social media posts is a strategy that can look any number of different ways. Whether strictly ROI focused or more loosely into engagement and sentiment, you can find a tool to track just about any analytics taste. Here are a few that we’ve found to be quite useful.

Analytics Tools

Tools featured here:

  • Riffle
  • Google Analytics
  • Iconosquare
  • Followerwonk
  • Cyfe
  • SumAll
  • Klout
  • Keyhole

For even more Twitter tools, see the original post on the Buffer blog: Know What’s Working on Social Media: 19 Free Social Media Analytics Tools

7. Customer research tools (collection)

This collection of tools is one near and dear to my heart, as I really enjoy the chance to reach out directly to your audience and get their feedback. The tools mentioned here include survey tools, heat maps, user testing, and more.

Customer Research Tools

Tools featured here:

  • Typeform
  • Heat-Map
  • Survmetrics
  • SurveyPal
  • User Testing
  • Click Insights
  • Qualaroo
  • Survata
  • Usability Tools
  • Temper

For even more Twitter tools, see the original post on the Buffer blog: Get to Know Your Audience: 18 Incredibly Useful Market Research Tools

8. Best Free Tools for Small Businesses (collection)

What makes for a small business tools? It’s likely that a lot of the small business tools mentioned here are also used by big businesses as well. What makes these particular useful for the small biz is that these tools are free and easy-to-use. You can get up and running with these tools in little time and for little money.

Best Small Business Tools

Tools featured here:

  • Pocket
  • Buffer
  • SocialRank
  • Mention
  • Flare
  • Twtrland
  • Nutshell
  • Rapportive
  • Canva
  • Tweetdeck
  • BuzzSumo
  • Followerwonk
  • Shared Count
  • Keyhole
  • Rival IQ
  • Tweet4me
  • Social Bro
  • Tweriod

For even more Twitter tools, see the original post on the Buffer blog: The Big List of The 61 Best Social Media Tools for Small Business

9. Browser extensions (collection)

Saving time online is a key focus for us here on the Buffer marketing team. And one way we go about doing that is with some high-powered browser extensions. These are a few that we find particularly useful.

Tools featured here:

  • Giphy
  • Rite Tag
  • Riffle
  • Social Analytics
  • Pocket
  • Feedly Mini
  • Evernote Web Clipper
  • Instagram for Chrome

For even more Twitter tools, see the original post on the Buffer blog: The 15 Best Browser Extensions to Improve Your Social Media Marketing

10. Mobile apps and tools (collection)

It’s amazing the work you can get done from your phone. This collection of mobile apps offers a little bit of everything for the on-the-go digital marketer.

Tools featured here:

  • Trello
  • Flipboard
  • Overcast
  • Buffer for iOS and Android
  • Evernote
  • MailChimp Snap
  • Mention
  • Asana
  • Daily
  • Aviary
  • Facebook Paper
  • Hipchat
  • Over
  • Nimble
  • Prismatic
  • Flow

For even more Twitter tools, see the original post on the Buffer blog: 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media From Anywhere

11. Blogging tools (collection)

We’re grateful for the chance to experiment with a lot of different types of tools here on the Buffer blog. Several tools are included in our daily workflows of brainstorming, researching, note-taking, writing, editing, publishing, and sharing. Here’s a collection of our favorites.

Tools featured here:

  • Trello
  • Hemingway
  • Wunderlist
  • Evernote
  • Quora
  • Todoist
  • Grammarly
  • Canva
  • Share As Image
  • Death to the Stock Photo
  • Blog Topic Generator
  • Desk App
  • BuzzSumo
  • Toggl
  • Digg Digg
  • Filament
  • Egg Timer
  • Meme Generator

For even more Twitter tools, see the original post on the Buffer blog: 39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers

12. SEO tools (collection)

How much time do you spend on SEO for your website or blog? We spend a few minutes per blog post, and this time is well spent thanks to the SEO tools on hand. This collection mentions some real time savers, and they can be used whether you’re an SEO expert or not.

Tools featured here:

  • Nibbler
  • SimilarWeb
  • MozBar
  • Google Trends Visualizer
  • ahrefs
  • Check My Links

For even more Twitter tools, see the original post on the Buffer blog: 21 Simple and Free SEO Tools to Instantly Improve Your Marketing

10 Useful Product Hunt Collections for Marketers

Featured Collections

1. Free stuff for startups (collection)

A fun collection by Hiten Shah that covers 55+ free tools. It’s an incredibly exhaustive list, full of some of our favorite tools that we use every day here at Buffer, too.

2. 20 great podcasts for entrepreneurs (collection)

Not only a great list of podcasts for founders, but also a really useful list for anyone into learning about growing a business.

3. Personal assistant apps (collection)

Looking to offload some of your to-do list? These tools can help with a huge variety of items like research, scheduling, errands, and more.

4. Startup tool kit #4 (collection)

Each of Product Hunt’s Startup Tool Kit offerings has been really great (here’s a link to #1, #2, and #3), and for some reason #4 just really caught my eye. I’ve felt a yearning to try most every tool listed here, so maybe it’s a tug of wanderlust. You’ll note that these tool kits originally were intended as discounts or giveaways, and that some of the savings may have since expired.

5. Tools for marketers and growth hackers (collection)

This list of 34 tools covers a great range of marketing tasks, things like image creation, email newsletters, Twitter content, and more.

6. The 1,000 upvote club (collection)

Looking for the most popular Product Hunt products? They’re on this list, which collects only those products with 1,000 votes or more. Startup Stash holds the top spot with 3,000+ votes.

7. Newsletters you’ll love (collection)

Featuring 25 popular newsletters in the business and marketing scene, this collection makes it easy to find and discover a favorite new newsletter (or two).

8. To-do apps (collection)

For those looking to stay organized and on top of things, this collection has 27 ideas for new tools to try.

9. Tools for writers (collection)

This list of tools covers some really useful products that help with the writing process: word processors, ebook creators, dictionaries, and more.

10. Slack tools (collection)

If you use Slack to communicate with your team at work, there are some really neat integrations that can tie into your Slack rooms—things like brand monitoring, scheduling, live chat, and even Product Hunt notifications.

Bonus: Just for fun

Things for your desk (collection)

I don’t own anything from this list, but I’d love to! There’s stuff here like whiteboard laptop covers, mod notebooks, standing desks, and busy indicator lights.

Become a GIF master (collection)

Talk about an irresistible headline! I’d love to become a GIF master! There’re some really cool tools here like the Giphy Chrome extension and YouTube GIF Creator.

Over to you: What are your favorite products?

I’d be so excited to hear which products you most enjoy.

Which ones save you time?

Which ones do you use every day?

Feel free to leave any thoughts or tips here in the comments, and I’ll get right back to you!

Image sources: Pablo, Unsplash, IconFinder

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