Blog - Page 14

A collection of 2,567 blog posts

FlowAug 1, 2023
I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.

Guides & CoursesJul 31, 2023
10 Beginner Social Media Strategies

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st

FlowJul 31, 2023
10 Examples of How Content Creators and Teams Are Using AI

To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

FlowJul 27, 2023
Ask Buffer: How to Create High Quality Content

In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.

Buffer NewsJul 26, 2023
The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

It was our annual Build Week at Buffer! Which means new features, new tools, and more ways for you get involved!

FlowJul 25, 2023
How To Start A Newsletter

In this article, we’ll be sharing the steps to starting your own newsletter.

FlowJul 20, 2023
How to Build a Sustainable (And Profitable) Content Creation Workflow

In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.

FlowJul 19, 2023
I Worked As Little as Possible, Avoided Burn Out, and Grew My Business

It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits.

FlowJul 18, 2023
4 Tips from Top Social Media Managers to Grow Your Online Business

In this blog, Pooja Uniyal interviews top social media managers to get their top advice for reviving defunct accounts and increasing reach.

FlowJul 13, 2023
How to Become a LinkedIn Creator

In this article, we’ll explore the world of LinkedIn creators, including who they are, why you should care, and how to become one.

FlowJul 12, 2023
How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Feeling overwhelmed when it comes to improving your business’ content marketing strategy? Learn the simple shifts that helped this founder up her impressions—without needing to be an expert.

FlowJul 11, 2023
How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Five months after launching, Brendan Aw's creator startup hit four-figures in earnings. In this article, he breaks down how he got there.

Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

When it comes to social media management tools, choosing the right one for your accounts can be a challenge. In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1. Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest. I

Jul 10, 2023
How Starting a Podcast Helped Me Pivot and Grow My Business to $85K per Year

Even with just about 1,000 downloads a month, this entrepreneur has used a podcast to grow and market her business. Learn the tactics that have helped her succeed.

FlowJul 6, 2023
5 Social Networks That Are Alternatives to Twitter (Plus, What You Need to Know)

In this article, we dive into five apps that are similar to Twitter and share what you need to know about each one.

FlowJul 5, 2023
Here's How I Research to Find Unique Angles For My Content

In this article, Nupur Mittal shares insights into four research methods that help her find content ideas and identify unique takeaways.

FlowJul 4, 2023
How I’ve Grown a Six-Figure Service Business Through Instagram Reels (Without a Massive Following)

You don’t have to be a viral content creator to benefit from creating Reels for your business. Learn how this founder gets 80 percent of her customers through Reels, without a massive follower count.

Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1. Is there a free plan? Buffer's free plan lets

FlowJul 3, 2023
How to Grow a Brand Account on TikTok, From Someone Who Did It

In this article, Ashlyn Greer, CEO of Fashivly shares advice for how brands can tap into the growth potential of TikTok.

FlowJun 29, 2023
How to Collaborate with AI to Get the Best Out of Your Content

In this article, Stew Fortier, CEO of Type.ai shares how he collaborates with AI to augment his creativity, practical advice for creators navigating the digital world, and his approach to building an audience.

Online MarketingJun 28, 2023
Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.

Buffer vs. Sked Social: Nine Key Differences

Selecting the perfect social media management tool can be an overwhelming task. There are dozens of options available and hundreds of features to compare. But don't worry, we at Buffer are here to help you make an informed decision by comparing our platform with another popular choice: Sked Social. To assist you in finding the right solution for your social media management needs, we've compiled a list of key differences between Buffer and Sked Social. Let's dive in! 🚀 Nine Major Difference

How We’re Successfully Repurposing Content at Buffer

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. We’ve been us

FlowJun 22, 2023
How This Creator Turned $20 Into 40k+ Social Media Followers

Jahleane Dolne's built an audience of over 40,000 across her social media. In this article, she shares her experiences and advice for creators.