Guides & Courses - Page 2
A collection of posts on Guided Courses
Across the globe, there are over 700 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day. Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram. So the question becomes … How to promote your business on Instagram? How can you stand out among the other 95 million photos posted each day? How can non-designers and a
Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day! Did you know you could search every single one of them? (Plus the multi-million profiles attached to them!). Twitter has an amazing, yet somewhat little-known Twitter Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments! [Interested in listening to this post in podcas
Every so often a new app will suddenly appear on App Store and get everyone talking. The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine. Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version). We decided to drive below the surface and investigate how Peach
Social media is hard! And building an audience even harder! (We even wrote about it !) Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! ? Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some
I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL shorteners earlier in my marketing career . For instance: What do you do with really long links? What if you want to track the results? What if the link—long and unwieldy—upstages the content? So, if you’re new to the world of URL shorteners—much
Anyone is capable of mastering social media marketing. You can take a huge leap forward in just 10 days. We’re grateful for the opportunity to be immersed in social media marketing here at Buffer, developing our best processes and systems for building a social media marketing machine. And we’d love to share our blueprint with you. Join us for an action-packed 10-day email course to learn exactly how we manage social media marketing here
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And now it’s just become even easier to gather opinions from your audience on Twitter. With the release of its new Polls feature (available to all Twitter accounts in the coming days), you can now create super-simple polls directly on Twitter with just the click of a button or a tap on your phone. We can’
Ever since we wrote The Ultimate Guide to Mobile Social Media, we’ve been itching to dig deeper into mobile social strategies. After all, the evidence that we’re only growing more addicted to our cell phones is undeniable: * The average user looks at her or his mobile phone up to 221 times a day * 90% of American adults have a mobile phone—and 64% own a smartphone * 60% of social media time is spent on smartphones and tablets * 75% of Twitter users are active on mobile * 38% of Facebook u
You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on Facebook, and you’re losing out if you’re not on Pinterest. Is that truly the case? Turns out, most social media experts believe in prudence: that you might miss out on connecting with your true audience if you’re spreading yourself too thin on too many social networks. But who is your true audience? How do you get to know them? Where are they hanging out? How can you find
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business. He says, of his then move from Des Moines, Iowa, to the Valley: Being close to people that inspire you is a very good first step. Fittingly, that’s exactly what his company, Pinterest, now makes possible: Allowing people to get close to the brands,
Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help! YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and
We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media . And we’re so very happy to share our best strategies with you! To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter [https://buffer.ghost
With its new features and updates, LinkedIn is becoming a social media platform that you shouldn’t overlook, especially if you are a B2B marketer. Just take a look at this infographic by LinkedIn : LinkedIn is now a promising channel to drive traffic, generate quality leads, build your thought leadership, and more. Here’s a rundown of the best Lin
The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with their audience . One site that keeps coming up for us is Quora , the community-fueled question-and-answer site. We’ve mentioned it in a handful of articles on topics like idea curation and content sou
We’re quite keen to always be learning new things at Buffer—new social media strategies , new languages, new skills and experiments . And we love learning together —with each other and with you. One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing [https://buff
Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral —and valuable !—social media update. To do righ
How did you end up learning the unwritten rules for social media etiquette? For me, it was a lot of watching and waiting, a bit of experimenting , and tons of trial and error. When I first started out on social media , I had just the most basic rules and intuitions. Even now, I feel like I learn a new quirk or quibble on a near-daily basis. It’s hard to know which
Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy , we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise. These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend [https://b
Twitter tips is one of our favorite topics on the blog. We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And we’re keen to find the absolute best way to get the most value out of Twitter. We’ve written before about Twitter tips for beginners, time-saving hacks, and advanced techniques, and for the firs
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your tasks so you make the absolute most of your valuable time? I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute wind
You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing. And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterpart
Here’s a riddle: When is a tweet more than a tweet? We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition . But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a
A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further. It’s amazing how much there is to know, both for the
