Business and SaaS strategy

A collection of posts on Business and SaaS strategy

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LinkedIn is now the #1 source AI search engines cite for professional queries. Here's why, and what an effective LinkedIn strategy looks like in 2026.

Reading time9 minute read

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After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

Reading time4 minute read

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Without a solid distribution strategy, even the best creative can get lost in this vast universe of content. Here's everything you need to know about building yours.

Reading time15 minute read

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75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.

Reading time6 minute read

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Reading time5 minute read

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Reading time8 minute read

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Reading time5 minute read

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Reading time1 minute read