Business and SaaS strategy

A collection of posts on Business and SaaS strategy

How is Our New Product Performing? A Transparent Look at our Launch Metrics

Jun 14, 2022 8 min read Open

In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to

Diego Sanchez, Senior Product Manager @ Buffer

What We’ve Learned Launching a New Product as an 11-Year-Old Company

May 18, 2022 6 min read Open

75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.

Phill Agnew, Senior Product Marketer @ Buffer

Crafting a Support Network as a Founder and CEO

Jan 12, 2021 5 min read Business and SaaS strategy

This post was originally published on Joel.is [https://joel.is/support-network/] . Sometime in late 2018, the concept of having a support network clicked for

Joel Gascoigne, CEO and co-founder @ Buffer

Welcoming Maria Thomas as Buffer’s Chief Product Officer

Jan 6, 2021 2 min read Open

In July, we shared [https://buffer.com/resources/vp-product/] that we were looking for a product leader to help us take Buffer forward in our

Joel Gascoigne, CEO and co-founder @ Buffer

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Jul 22, 2020 12 min read Business and SaaS strategy

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers

Joel Gascoigne, CEO and co-founder @ Buffer

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

May 25, 2020 2 min read Open

> “When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove

Joel Gascoigne, CEO and co-founder @ Buffer

How is Our New Product Performing? A Transparent Look at our Launch Metrics

Jun 14, 2022 8 min read Open

In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to

Diego Sanchez, Senior Product Manager @ Buffer

What We’ve Learned Launching a New Product as an 11-Year-Old Company

May 18, 2022 6 min read Open

75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.

Phill Agnew, Senior Product Marketer @ Buffer

Crafting a Support Network as a Founder and CEO

Jan 12, 2021 5 min read Business and SaaS strategy

This post was originally published on Joel.is [https://joel.is/support-network/] . Sometime in late 2018, the concept of having a support network clicked for

Joel Gascoigne, CEO and co-founder @ Buffer

Welcoming Maria Thomas as Buffer’s Chief Product Officer

Jan 6, 2021 2 min read Open

In July, we shared [https://buffer.com/resources/vp-product/] that we were looking for a product leader to help us take Buffer forward in our

Joel Gascoigne, CEO and co-founder @ Buffer

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

Jul 22, 2020 12 min read Business and SaaS strategy

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers

Joel Gascoigne, CEO and co-founder @ Buffer

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

May 25, 2020 2 min read Open

> “When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove

Joel Gascoigne, CEO and co-founder @ Buffer

No Posts in this category

We Are Sunsetting Reply, Here’s Everything You Need to Know

May 11, 2020 4 min read Business and SaaS strategy

In 2015, we made Buffer’s most significant acquisition and acquired Respondly [https://buffer.com/resources/buffer-acquires-respondly/], which became Reply, our solution to help businesses

Joel Gascoigne, CEO and co-founder @ Buffer

Buffer’s Evolution and Expansion

Aug 13, 2019 5 min read

Almost exactly two years ago, I wrote this blog post about the next step in Buffer’s social media journey [https://buffer.com/resources/buffer-product-vision/

Joel Gascoigne, CEO and co-founder @ Buffer

Two Years Ago, We Started Building a Product that Now Earns Over $500,000. Here’s How We Did it.

Jul 16, 2019 9 min read

Editor’s note: We’ve just launched Buffer Analyze, [https://buffer.com/analyze?utm_source=open&utm_medium=blog&utm_campaign=analyze-launch] Buffer’s Facebook

Tom Redman, Team Buffer

The 6 Lessons We’ve Learned About Product Marketing at a Startup

May 27, 2019 8 min read

Product marketing can seem like a catch-all for the many various skills, tasks, and activities that help people discover and love a product [https://buffer.

Kevan Lee, Former VP of Marketing @ Buffer

Best of 2018: Our Top Articles and Experiments from the Open blog

Dec 28, 2018 3 min read

We hope you’ve had a great year. We’ve had a lot of fun here at Buffer [https://buffer.com], and have learned a

Kevan Lee, Former VP of Marketing @ Buffer

Continuous Improvement vs. Big Launch Mentality: Which is Better for Product Marketing?

Dec 4, 2018 5 min read

Among the many existential questions of building and distributing software [https://buffer.com/resources/product-scope/] is the question of product marketing. What even is product

Mike Eckstein, Product Marketing Manager @ Buffer

Dream Big, Go Small, and the Path to a Minimum Lovable Product

Oct 15, 2018 8 min read

For the past year, my team and I have been building a brand new social analytics solution within Buffer called Buffer Analyze. We’ve done

Tom Redman, Team Buffer

How #bufferchat Shaped Our Community and What We Plan to Do Next

Jun 13, 2018 5 min read

Of the many ways that we engage with our audience — email, video, content, socks [https://buffer.com/resources/mindful-swag/] — one of our longest-standing traditions has