Resources Open How is Our New Product Performing? A Transparent Look at our Launch Metrics Jun 14, 2022 8 min read Open Diego Sanchez Senior Product Manager @ Buffer
Resources Open How is Our New Product Performing? A Transparent Look at our Launch Metrics Jun 14, 2022 8 min read Open In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to Diego Sanchez, Senior Product Manager @ Buffer
Resources Open What We’ve Learned Launching a New Product as an 11-Year-Old Company May 18, 2022 6 min read Open 75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company. Phill Agnew, Senior Product Marketer @ Buffer
Resources Open Crafting a Support Network as a Founder and CEO Jan 12, 2021 5 min read Business and SaaS strategy This post was originally published on Joel.is [https://joel.is/support-network/] . Sometime in late 2018, the concept of having a support network clicked for Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Welcoming Maria Thomas as Buffer’s Chief Product Officer Jan 6, 2021 2 min read Open In July, we shared [https://buffer.com/resources/vp-product/] that we were looking for a product leader to help us take Buffer forward in our Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product Jul 22, 2020 12 min read Business and SaaS strategy We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now May 25, 2020 2 min read Open > “When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open How is Our New Product Performing? A Transparent Look at our Launch Metrics Jun 14, 2022 8 min read Open In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to Diego Sanchez, Senior Product Manager @ Buffer
Resources Open What We’ve Learned Launching a New Product as an 11-Year-Old Company May 18, 2022 6 min read Open 75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company. Phill Agnew, Senior Product Marketer @ Buffer
Resources Open Crafting a Support Network as a Founder and CEO Jan 12, 2021 5 min read Business and SaaS strategy This post was originally published on Joel.is [https://joel.is/support-network/] . Sometime in late 2018, the concept of having a support network clicked for Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Welcoming Maria Thomas as Buffer’s Chief Product Officer Jan 6, 2021 2 min read Open In July, we shared [https://buffer.com/resources/vp-product/] that we were looking for a product leader to help us take Buffer forward in our Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product Jul 22, 2020 12 min read Business and SaaS strategy We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now May 25, 2020 2 min read Open > “When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy Grove This quote comes from Andy Grove Joel Gascoigne, CEO and co-founder @ Buffer
Resources We Are Sunsetting Reply, Here’s Everything You Need to Know May 11, 2020 4 min read Business and SaaS strategy In 2015, we made Buffer’s most significant acquisition and acquired Respondly [https://buffer.com/resources/buffer-acquires-respondly/], which became Reply, our solution to help businesses Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Buffer’s Evolution and Expansion Aug 13, 2019 5 min read Almost exactly two years ago, I wrote this blog post about the next step in Buffer’s social media journey [https://buffer.com/resources/buffer-product-vision/ Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Two Years Ago, We Started Building a Product that Now Earns Over $500,000. Here’s How We Did it. Jul 16, 2019 9 min read Editor’s note: We’ve just launched Buffer Analyze, [https://buffer.com/analyze?utm_source=open&utm_medium=blog&utm_campaign=analyze-launch] Buffer’s Facebook Tom Redman, Team Buffer
Resources Open The 6 Lessons We’ve Learned About Product Marketing at a Startup May 27, 2019 8 min read Product marketing can seem like a catch-all for the many various skills, tasks, and activities that help people discover and love a product [https://buffer. Kevan Lee, Former VP of Marketing @ Buffer
Resources Open Best of 2018: Our Top Articles and Experiments from the Open blog Dec 28, 2018 3 min read We hope you’ve had a great year. We’ve had a lot of fun here at Buffer [https://buffer.com], and have learned a Kevan Lee, Former VP of Marketing @ Buffer
Resources Open Continuous Improvement vs. Big Launch Mentality: Which is Better for Product Marketing? Dec 4, 2018 5 min read Among the many existential questions of building and distributing software [https://buffer.com/resources/product-scope/] is the question of product marketing. What even is product Mike Eckstein, Product Marketing Manager @ Buffer
Resources Open Dream Big, Go Small, and the Path to a Minimum Lovable Product Oct 15, 2018 8 min read For the past year, my team and I have been building a brand new social analytics solution within Buffer called Buffer Analyze. We’ve done Tom Redman, Team Buffer
Resources Open How #bufferchat Shaped Our Community and What We Plan to Do Next Jun 13, 2018 5 min read Of the many ways that we engage with our audience — email, video, content, socks [https://buffer.com/resources/mindful-swag/] — one of our longest-standing traditions has Bonnie Porter, Team Buffer
Resources Open Why We’re Changing the Buffer Free Plan Mar 12, 2018 5 min read Note to existing Buffer users: We are bringing back two Free plan features: default profiles and an option to turn off link shortening. More on Joel Gascoigne, CEO and co-founder @ Buffer
Resources Open Why Terms of Service Matter and How We’re Evolving Ours at Buffer Dec 18, 2017 8 min read bThere are very few moments when a Terms of Service agreement gets the spotlight. They crop up during the signup process then linger in the Kevan Lee, Former VP of Marketing @ Buffer