Hailley Griffis
Hailley is the Head of Communications and Content at Buffer and Co-Creator of MakeWorkWork.
A collection of 110 posts by Hailley Griffis - Page 5
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. Their secret? Going where no one else has gone before. This is the approach that National Geographic Travel takes to every one of their stories. Undiscovered places around the world and tales of incredible human feats fill our social feed – we can’t help but click and be inspired. And Lindsay Smith, Producer at National Geographic Travel, helps
Public relations can mean a variety of things, especially at a startup where many people wear any number of hats. My first job out of university was as an intern at a startup doing public relations (PR) for them. I cold-called reporters with pitches, wrote press releases and even did some ghost writing. I was the first PR person they had ever hired, and have since been the first person to be hired in a full-time public relations role at three other startups. I completely adore PR (and social m
Social media has the power to spread great content across the web like wildfire. One share from an influencer or one read from the right publisher might result in thousands of page views and shares. But creating a rock solid content strategy and executing on that strategy on a consistent basis is a tall order. Luckily, the content team over at First Round Review might have found a formula for success. Their deep
A for Airplanes We've been fortunate to do a lot of travel as a team. This year we've been on 880 flights! Many of our teammates choose to work from different cities throughout the year, and once a year we all fly to the same city for a retreat. B for Babies We welcomed 6 Buffer babies to our family in 2016. We love seeing them pop up in our video meetings and seeing them in Buffer onesies! C for Customers We're grateful for the many wonderful customers we have at Buffer. This year, w
Sleep is one of my favorite things. I adore it. I’ve never been one for alarms though. Potentially because they mark the end of my sleeping. I started working remotely a fews years ago, and intermittently went between working from home and working at an office. Having a more flexible schedule meant I didn’t need to wake up at a certain time unless there was a meeting. Because of this, I’ve experimented with eliminating my morning alarm from my life. Here is how I went about it and how you can
Can you believe that 2017 is around the corner? The end of a year always has me excited for a fresh year with new goals and exciting projects. Plus of course, looking back at the past year for learnings, takeaways, smiles and memories. This year at Buffer we decided to put together something we’ve never done before, and invite you to take a look back at a few of our favorite moments of 2016 to celebrate the year we’ve had. Check out Buffer’s End of Year Report : 2016 from A – Z ! Why share a
Editor’s note: Google announced on October 8, 2018, that they will be shutting down Google+ for consumers in 2019. Farewell, friend! Here are some ideas on where you could share your content instead. I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. We had the privilege of speaking with Mention‘s Head of Content and PR Brittany
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza, and all of the other group members (now nearly 15,000.) After years of following his work, I had the pleasure of chatting with Daniel about his best practices for building a truly e
Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start. And we’d love to share some tips on how. Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fo
What is it like to be the social media manager for one of the world’s largest organizations? With more than 500 social media accounts to oversee, an audience in the tens of millions, and some of the most engaging content in the world to choose from, John Yembrick, Social Media Manager at NASA, has one of the most challenging and rewarding jobs in marketing. We had the honor of speaking to John about his unique approach to social media at NASA and how his team is always coming up with new ways
A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there. Truthfully, I was pretty clueless to begin with. Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. I spent my time studying
Productivity on its own can be a tough challenge for anyone, even if you work from the same space every day. And what if you’re jumping workspaces every week? Every day? Every couple hours? Digital nomads and remote workers have a very unique productivity puzzle to figure out. I’ve been fortunate enough to be working remotely full-time for nearly 6 months now, and my desk has sometimes changed every couple days — or even every couple hours! As I’ve gone from place to place, I’ve been jotting d